Creative, analytical content strategist employing direct from-audience analysis to create transforming messaging - the foundation for all branded communications. Writes innovative, relevant, and meaningful content for the times we live in with a goal of sparking emotion to captivate and persuade each unique audience. Closely collaborates with internal teams.
*Websites and outreach, based on audience input, resulted in examples such as: - Upped sales by 11% in less than one year overcoming Coda Alliance’s extremely tough subject: end-of-life conversations - Tripled the number of grants for Sustainable Sciences Institute’s research in developing nations via consumer orientation
Core Competencies include branding; messaging; website strategy, content and structural flow; writing blogs, videos, podcasts, e-books, news and magazine articles, case studies; audience interviews and analysis
Certified in Human Centered Design by IDEO: Designing content, strategies, and communications based on direct customer and influencer input
Remote part-time or freelance consultant _____________________________________________________________________________________________________