Margaret Crane

Copywriter, Ghostwriter

Accuracy and empathy: A winning formula to educate and motivate your audiences

With more than twenty years’ experience, I’ve written across diverse platforms, from hospital newsletters to grant proposals and from website and blog content to speeches, reports, press releases, talking points, brochures, and research summaries. I’m that all-purpose freelancer who can supplement the efforts of any in-house marketing communications team.

My secret? I humanize even the driest of topics. I strive to understand and promote my clients’ priorities, blending my own voice with theirs. I do my utmost to establish deep rapport with my sources, whether they happen to be physicians, scientists, managers/executives, consumers, donors, or patients and their families. And I'm passionate about my craft.

At the same time, I’m a shameless grammar nerd and a stickler for accuracy. The storyteller in me works in peace and harmony with the copy editor and the fact-checker.

My clients and employers have included NYU Medical Center, the New York Academy of Sciences, the National Psoriasis Foundation, the National Eczema Association, the Crohn’s & Colitis Foundation, Weill Cornell Medical College, Mount Sinai School of Medicine, Paul & Daisy Soros Fellowships for New Americans, Roche, and Pfizer, among others. My work has appeared in The Scientist, the Los Angeles Times, several physician trade magazines, and on numerous health and education websites.

I graduated from the New School for Social Research with a B.A. in Liberal Studies. I also pursued master’s level studies in Global Health at the University of Copenhagen, completing course work in epidemiology, tropical medicine, nutrition, maternal-child health, and medical anthropology. The program included a five-week field study on the causes of perinatal mortality in Tamil Nadu, India.

I am a longtime member of the National Science Writers Association and Science Writers in New York.

Writing experience/areas of interest
Basic research: immunology, genetics and genomics, microbiology, molecular biology
Clinical areas: dermatology, rheumatology, gastroenterology, oncology, nutrition, allergy, mental health, integrative medicine
Other: global health, epidemiology, health economics, health and social policy, the social sciences, historic preservation (especially New York City), classical music, Black history and causes
Categories
Content Types
Article, Blog Post, Ebook, Interview, Product Description, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Email Newsletter, Script, Landing Page, Checklist
More Information
New School for Social Research, B.A.
Location|Languages
Publications
N/A

Published Content

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