Mark Burdon

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Writer

See Your Business Through the Cloud

Thanks for checking out my profile. I am a B2B writer, based just north of Toronto, Canada. I have extensive experience with inbound marketing, white hat SEO strategies and writing medium to long form content pieces which convert browsers to buyers. I wanted to be a writer since I was a kid, though after graduating from journalism school, I worked in technology sales and marketing for about fifteen years. I've written whitepapers, ebooks and articles for technology companies, sales coaches, career websites and technology news sites.

Though B2B is my main focus, I've also written about hockey fitness and related gear. It's practically the law in Canada to do something related to hockey, even if you don't play the game.

Some of the areas I've specialized in include CRM, ERP, ECM, IoT, AI/cognitive technology, analytics/BI, agencies to create thought leadership web content and direct response copy which convinces clients to take action. Some of the companies I've partnered with include IBM, Canada Post, Domo, Atomic Reach, HireVue for Sales, Oracle and TELUS International. I'm Hubspot Inbound certified, and legendary for my ability to catch spelling, grammar and punctuation errors in copy. I've edited the work of other writers and we remain friends to this day. I've learned a great deal from my customers, and have many ongoing relationships with clients though I enjoy connecting with new customers here on the Clearvoice platform.

People appreciate how I can explain the business value of technology, meet deadlines and write for a wide spectrum of personas to address the priorities they care most about. I look forward to connecting with you!
Content Types
Article, Blog Post, Case Study, Whitepaper, Website Copy, Ebook
More Information
Loyalist College, Journalism
Toronto, ON, Canada|English

Published Content

Plan to Study Abroad? Here Are 3 Budgeting Tips for You
October 22nd, 2019
Buy a Car Overseas with International Money Transfer
August 21st, 2019
How International Money Transfers Can Help Athletes on their Way to Global Glory
September 20th, 2019
Studying Abroad: 5 Tips to Have the Best Possible Experience
October 4th, 2019
Blog Post
Best Countries for Expats - Working Abroad Edition

Finding lucrative employment opportunities before you make your journey from your home country is generally the ideal scenario. You'll generally find these countries, (and others in the linked resources) are very interested in expat employment candidates, as are the companies within them.

July 26th, 2019
Artificial Intelligence: What’s New, Next, & Notable

Looking forward to what is on the horizon for AI is fascinating. Let’s look at five of the most compelling advances in AI, and how these innovations could influence our day-to-day business processes.

July 22nd, 2019
A Foreign Exchange Superhero: The Origin Story of the XE Currency App

The origin story of the XE Currency App for iPhone began ten years ago, not long after the launch of the iPhone App Store. XE was already the world's most trusted currency authority in 2009, and employed just under twenty people in Newmarket, Ontario, Canada. was already established as the internet's favourite currency website, and the website itself ranked among the 500 highest on the internet as far as volume of traffic.

May 22nd, 2019
Buyers Guide
Event Tech for Marketing Lesson 1: Create Your App

I wrote content for an extended article about event tech for marketing via the ClearVoice platform. The content I wrote is woven throughout this multi-chapter series. -Mark

September 27th, 2018
Five must-know efficiency tips for your business

As an entrepreneur, you wear many hats: CEO. Vice President of Sales. Marketing Director. Caterer. Custodian. There often isn’t enough time in the day to complete everything that needs to get done. For the roles and responsibilities that go along with each hat, you need to allocate time, for which there are always opportunity costs. Entrepreneurs must be as productive as possible using the tools and resources they can source online, buy from local retailers or barter for with fellow small business owners.

August 1st, 2018
Speeding up your connection

Reliable, fast and secure internet is critical to high-growth technology startups. Businesses of all types, really. Rogers is one of Canada's largest ISPs, and I've worked with them several times on different initiatives.

July 18th, 2018
PDF upload
Blog Post
Today's e-commerce returns experiences impact tomorrow's customer loyalty

I wrote a series of blog posts to motivate Canada Post's customers and prospects to download a whitepaper about e-commerce returns and how they can grow or at least impact online sales.

March 31st, 2017
PDF upload

This was an ebook about how to leverage Sales Performance Management SaaS apps from Oracle to build a high performance sales team.
Top 5 challenges CMOs will face in 2018 and how AI can help

– AI is not only helping enterprises empower customers, it’s making the omni-channel experience, personalization and self-service competitive imperatives – Only about 7 percent of Chief Marketing Officers (CMOs) surveyed found their digital transformation initiatives were exceeding their expectations – AI can help companies to get better insights from a multitude of applications, and enable their employees to better serve customers, and understand their buying behaviors

January 18th, 2018
Why it’s important for employees to get away from their desk at lunchtime
August 15th, 2017
How social signals improve search engine ranking
August 4th, 2017
How to exceed gamers’ customer service expectations through outsourcing

This article was about outsourcing customer support functions for video games to retain customers and help gamers have better experiences from MMORPGs and chapter-driven games.

May 23rd, 2017
Workplace: Tearing down walls builds up collaboration

A successful business transformation involves tearing down walls – literally. Digital transformation is not just about technology. It also requires re-engineering the work environment to encourage collaboration and innovation. It can be challenging for employees to “think outside the box” when they’re inside a cubicle all day. Strict hours and a lack of technology tools are also frequent barriers for high performing teams.

September 23rd, 2016
Do hybrid cloud services deliver real value to Canadian businesses?
September 16th, 2016
Artificial Intelligence – An Authentic Opportunity for Mergers and Acquisitions

This article was about how Artificial Intelligence can help businesses to identify potential targets for acquisitions and leverage data to mitigate risk and exchange documents for M&As securely.

August 17th, 2016
How to make every employee your best employee
April 20th, 2016
Blog Post
From full-time to freelance: easing the transition into a whole new (working) world

This was an article I wrote about making the transition from working in a corporate job to working as a freelance writer. Unfortunately they wanted the article to be very brief, so I wrote in more detail for another client on the topic.

April 14th, 2016
Webinar and Webcast Production services in London |
January 23rd, 2018
How the Internet of Things will Change Your Business
March 31st, 2016
Machine Learning Innovation in the Information, Communications and Technology Industries
March 18th, 2016
Why Cloud and Software Vendors Need Insightful Web Content
March 17th, 2016
Creating Your Own Blog As A Freelance Writer
December 15th, 2015
How to Create Highly Engaging Content for Your Audience
December 3rd, 2015
How to Make Your Blog Deliver Real Value to Your Readers
November 25th, 2015
Enterprise Content Management – Planning for Long Term Success
January 22nd, 2018
When to Source vs When to Hire
May 8th, 2015
Blog Post
Taking Care of Yourself Is as Important as Taking Care of Your Business
December 23rd, 2014
Privacy and the Internet of Things: Practical or paranoia?
September 22nd, 2014
Value Based Selling For Your Sales Teams
Technology Investments - IT for Business
Virtual Desktops - IT for Business
Benefits of a Virtual CIO - IT for Business Blog

2019 Articles

British MPs Protest Suspension of Parliament Until October 14th
September 10th, 2019
Making International Online Payments to or From the USA
September 13th, 2019
Foreign Real Estate Investment Facts You Need to Know: European Style
August 2nd, 2019
Repatriation from Abroad: Returning to Your Home Country from Abroad
August 13th, 2019
International Online Money Transfer 101: The Basics
August 15th, 2019
Business Partner Spotlight: Why Logistics and Supply Chain Consultants Should Introduce XE to Their Clients
August 19th, 2019
International Currency Data and Payment APIs for SaaS Business Apps
August 30th, 2019
Best Countries for Expats: Startup Business Edition
September 11th, 2019
Why Use an International Online Money Transfer Provider vs Your Bank to Pay Overseas Employees and Contractors?
September 27th, 2019
International Online Money Transfer Partnerships for Accounting Professionals
October 9th, 2019
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