Mark Harrington
Content Strategist, Copy Editor, Editor, Ghostwriter, Writer
An innovative storyteller for leading brands and pioneering startups.
I have written both bylined and ghost articles for an array of leading business, marketing, customer, technology and retail publications including Entrepreneur, CMO.com, MarketingProfs, Social Media Today, Yahoo Finance, Retail Customer Experience, Wired Innovation Insights, Loyalty 360, Retail Touchpoints and many others, including internal publications for eBay and Citigroup. As an aside, I have also written features for Fox Sports, Scout Media, 247Sports and CBS Sports.
Over the past 20+ years my career has focused on strategic marketing, advising leading brands that include eBay, Citi, Disney and PepsiCo and also serving leadership positions in pioneering startups like Half.com, Ecount, Infonautics and ListenLogic.
Over the past 20+ years my career has focused on strategic marketing, advising leading brands that include eBay, Citi, Disney and PepsiCo and also serving leadership positions in pioneering startups like Half.com, Ecount, Infonautics and ListenLogic.
Categories
Content Types
Article, Case Study, Blog Post, Interview, Product Description, Social Copy, Website Copy
More Information
The Pennsylvania State University, BS - Marketing (honors with distinction)
Philadelphia|English
Publications
Mark Harrington Portfolio
33
business2community.com
Understanding the Connection Between Experience and Loyalty
business2community.com
Surefire Ways to Kill Your Company’s Culture
business2community.com
Achieving Loyalty in the “Age of the Consumer”
business2community.com
Maximizing Your Best Customers (Infographic)
business2community.com
Achieving Success in the ‘Age of the Consumer’ (Infographic)
business2community.com
5 Sport Skills That Can Elevate Your Career
business2community.com
Loyalty’s Evolution and the Impact on Brands
business2community.com
Empowering Executives with Social Intelligence
business2community.com
Driving Innovation with Social Insights
![Five Advantages Savvy Marketers Gain From Consumer Management [Infographic]](https://clearvoice.imgix.net/http%3A%2F%2Fcdn.business2community.com%2Fwp-content%2Fuploads%2F2015%2F01%2FFive-Advantages-Infograph-Snippet.png?auto=format&fit=crop&min-h=335&max-h=402&min-w=310&w=310&ixlib=js-1.1.1&s=a318c0ca708073313a8b13dfcc1620e0)
business2community.com
Five Advantages Savvy Marketers Gain From Consumer Management [Infographic]
business2community.com
Countering the Growing Social Threat of Brandjacking
business2community.comArticle
5 Keys to Leveraging Clients to Drive Growth and Innovation
Feature reviewing the five fundamental focal points of an effective client assessment process to grow your business, drive your innovation and gain a competitive advantage.
entrepreneur.comArticle
To Avoid Sales Hell Repent the 7 Deadly Sins of Customer Engagement
Article on the major pitfalls marketing teams fall into when it comes to engaging their customers.
247sports.comArticle
Column: Penn State title underscores championship caliber
Feature piece on the sustaining and unrivaled national championship success Penn State has enjoyed over the last decade.
marketingprofs.comArticle
Five Ways Advanced Consumer Management Is Transforming Marketing
Article discussing the five advantages consumer management technology is providing to marketing teams.
247sports.comArticle
Penn State hockey upends Minnesota in B1G quarterfinal opener
foxnews.comArticle
Designing a Customer Strategy Focused on Genuine Loyalty
scout.comArticle
Penn State's Class of 2018 Moves to No. 3
cmo.comArticle
Marketing's Massive Disconnect In The Customer-Centric Mantra
smartdatacollective.comArticle
No, You Don’t Need a Data Scientist Army to Understand Consumers
marketingprofs.comArticle
Five Ways That Advanced Social Intelligence Helps Marketers
icrunchdata.comArticle
Designing A Data-Driven Customer Marketing Strategy
entrepreneur.comArticle
Designing a Customer Strategy Focused on Genuine Loyalty
socialmediatoday.comArticle
Why the "Social CEO" Debate Is All Wrong
entrepreneur.comArticle
Amazon's 'Prime Day' Is Looking Like a Win for WalMart
cmswire.comArticle
Five Reasons Marketers Need to Embrace Social Intelligence
247sports.comArticle
Examining a subtle shift in PSU football's recruiting focus
entrepreneur.comArticle
The Tactics That Have Gained Donald Trump a Horde of Loyal Followers
scout.comArticle
Penn State's Championship Caliber
smartdatacollective.comArticle
How Savvy Marketers Transform “Big Consumer Data” into Customer Wins
mediapost.comArticle
Love Perk: Philly Teaches Brands Lessons in Loyalty
business2community.comArticle
Want Genuinely Loyal Customers? Put Your Marketing Where Your Mouth Is
insights.wired.comArticle