Mark Harrington

Understanding the Connection Between Experience and Loyalty

Surefire Ways to Kill Your Company’s Culture

Achieving Loyalty in the “Age of the Consumer”

Maximizing Your Best Customers (Infographic)

Achieving Success in the ‘Age of the Consumer’ (Infographic)

5 Sport Skills That Can Elevate Your Career

Loyalty’s Evolution and the Impact on Brands

Empowering Executives with Social Intelligence

Driving Innovation with Social Insights

Five Advantages Savvy Marketers Gain From Consumer Management [Infographic]

Countering the Growing Social Threat of Brandjacking

5 Keys to Leveraging Clients to Drive Growth and Innovation

Feature reviewing the five fundamental focal points of an effective client assessment process to grow your business, drive your innovation and gain a competitive advantage.

To Avoid Sales Hell Repent the 7 Deadly Sins of Customer Engagement

Article on the major pitfalls marketing teams fall into when it comes to engaging their customers.

Column: Penn State title underscores championship caliber

Feature piece on the sustaining and unrivaled national championship success Penn State has enjoyed over the last decade.

Five Ways Advanced Consumer Management Is Transforming Marketing

Article discussing the five advantages consumer management technology is providing to marketing teams.

Penn State hockey upends Minnesota in B1G quarterfinal opener

Designing a Customer Strategy Focused on Genuine Loyalty

Penn State's Class of 2018 Moves to No. 3

Marketing's Massive Disconnect In The Customer-Centric Mantra

No, You Don’t Need a Data Scientist Army to Understand Consumers

Five Ways That Advanced Social Intelligence Helps Marketers

Designing A Data-Driven Customer Marketing Strategy

Designing a Customer Strategy Focused on Genuine Loyalty

Why the "Social CEO" Debate Is All Wrong

Amazon's 'Prime Day' Is Looking Like a Win for WalMart

Five Reasons Marketers Need to Embrace Social Intelligence

Examining a subtle shift in PSU football's recruiting focus

The Tactics That Have Gained Donald Trump a Horde of Loyal Followers

Penn State's Championship Caliber

How Savvy Marketers Transform “Big Consumer Data” into Customer Wins

Love Perk: Philly Teaches Brands Lessons in Loyalty

Want Genuinely Loyal Customers? Put Your Marketing Where Your Mouth Is

How Marketing Is Leading the Charge to Extract Value From Big Data