Copywriting Wizard - High Conversion Sales Copywriter
Homepage copy for a creative agency that serves healthcare brands. The client wanted clever and witty material that was also informative and authoritative. Catchy headlines followed by a few engaging sentences lead into the details of the product how it can benefit the audience.
This clothing company needed a homepage that conveyed the message of their loungewear. The headlines take a fun, informal, and relaxed tone to match the product. The creativity and whimsy of the text relates to the reader and builds an emotional connection.
Landing page for a Wordpress theme company. It begins with social proof to reassure the visitor. Then a two-fold value proposition is presented with separate calls-to-action. The user also has an opportunity to try a risk-free, live demo of the site builder which increases conversion. The social proof is reiterated towards the bottom, and emphasizing the 30-day refund further reassures the audience.
This landing page for a Bakery focuses on the humble beginnings of the business to humanize it to the audience. It also emphasizes the freshness of the food. It flows from the text, to a high quality photo of the product, to an immediate call-to-action. The “About” page further expands on the roots of the business and highlights one of their main differentiators, which is their mission of charity.
This landing page for a curated, build-your-own-style nail and wax boutique increased appointments by 47%. The headlines are simple, personable, and build a relationship with the audience. The text speaks directly to the reader and communicates value in a clear and direct manner. Several call-to-actions drive conversion.
A landing page and homepage for an online coding academy. The landing page emphasizes their established user-base and entices the audience to action with a free trial. The button has a call-to-action, as well. The tone and verbiage of the homepage aim to show how easy it is to take the courses and how they can benefit the reader, since going back to school can be a daunting task.
Homepage for a start-up internet provider. They wanted a witty, hip tone that effectively emphasized their differentiators to their audience. The check boxes are engaging, unique, and serve as bullet points to keep the reader's attention. The text avoids technical jargon and uses fun language to simplify their benefits.
Landing page for SaaS provider Domo. Here the headlines contain clear benefits. The copy is separated into small chunks and makes reading this page less of a chore. Logos of big-name businesses boost authority by aligning the brand with some well-known companies.