Mark Sweeney

Copy Editor, Copywriter

Are you looking for an experienced copywriter, copy editor or proofreader? Look no further! I have contributed to the success of many retail companies and look forward to bringing my experience to your business.

I'm an experienced copy professional specializing in retail advertising. From copywriting, to copy editing and proofreading, to leading teams of copy professionals, I'm well versed with all aspects in the copy realm. My expertise includes:
• Brand and campaign development
• E-commerce (home pages, landing pages, product description pages and emails)
• Loyalty program development
• Merchandise packaging
• Print advertising (consumer and contract catalogs, newspaper inserts and ads)
• Product information development
• Scripts (radio, in-store and product videos)
• Specialized advertising (children's, eyewear, home and sports equipment)
• Style guide development
Categories
Content Types
Guide, Product Description, Landing Page, Social Copy, Website Copy, Script, Product Video, Ad/Promotional Copy, Direct Mail
More Information
University of Colorado at Denver, Bachelor of Administration, Business
San Francisco, CA, USA|English
Publications
N/A

Copywriting

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Product Description
Product Description Pages

Responsible for writing relevant and unique product descriptions from minimal source information.

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Ad/Promotional Copy
Emails

Wrote product descriptions for Spotlight items that were featured in weekly emails.

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Website Copy
Website Idea Books

Responsible for developing over 80 "Shop Houzz" idea books for website, which consisted of developing an overall theme, curating the book with pertinent Houzz products, and writing editorial that will educate the customer.

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Script
Broadcast Scripts

Wrote and produced radio scripts for Macy's.

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Article
Newsletters

Responsible for interviewing merchants and writing articles for product development newsletters.

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Ad/Promotional Copy
Catalog Editorial

Responsible for writing editorial copy, headlines and product copy for catalogs.

Campaign Development

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Landing Page
Member's Mark Re-brand (SamsClub.com)

Led copy team in developing the voice for the Member's Mark private brand, a key company-wide initiative for 2017. Shown here: landing page mission statement.

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Social Copy
Member's Mark Re-brand (SamsClub.com)

Led copy team in developing the voice for the Member's Mark private brand, a key company-wide initiative for 2017. Shown here: Facebook post.

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Ad/Promotional Copy
Member's Mark Re-brand (SamsClub.com)

Led copy team in developing the voice for the Member's Mark private brand, a key company-wide initiative for 2017. Shown here: Emails.

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Landing Page
Member's Mark Re-brand (SamsClub.com)

Led copy team in developing the voice for the Member's Mark private brand, a key company-wide initiative for 2017. Shown here: landing page banner.

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Ad/Promotional Copy
Fall Home 2017 (Sam's Club)

Led copy team and agency in developing headlines and editorial for catalogs and ensured consistency with the overall omni-channel experience.

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Ad/Promotional Copy
Fall Home 2017 (Sam's Club)

Led copy team and agency in developing headlines and editorial for catalogs and ensured consistency with the overall omni-channel experience.

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Ad/Promotional Copy
Redefine Your Run (Sports Authority)

Led a team of writers in conceptualizing and producing themes that were promoted across all channels.

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Ad/Promotional Copy
Redefine Your Run (Sports Authority)

Led a team of writers in conceptualizing and producing themes that were promoted across all channels.

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Ad/Promotional Copy
The League Loyalty Program (Sports Authority)

Instrumental in developing copy voice for Sports Authority's loyalty program. Led copy team in ensuring loyalty messaging was accurate and on brand.

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Ad/Promotional Copy
The League Loyalty Program (Sports Authority)

Instrumental in developing copy voice for Sports Authority's loyalty program. Led copy team in ensuring loyalty messaging was accurate and on brand.

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Ad/Promotional Copy
Elements of Time (Macy's)

Developed "Elements of Time" watch catalog concept, plus wrote headlines and product copy.

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Ad/Promotional Copy
Elements of Time (Macy's)

Developed "Elements of Time" watch catalog concept, plus wrote headlines and product copy.

Copy Editing and Proofreading

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Ad/Promotional Copy
RH Consumer Catalogs

Responsible for editing all RH catalog content at various stages of production.

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Ad/Promotional Copy
RH Baby & Child Consumer Catalogs

Responsible for editing all RH catalog content at various stages of production.

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Ad/Promotional Copy
RH Teen Consumer Catalogs

Responsible for editing all RH catalog content at various stages of production.

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Website Copy
RH Website: Product Description Pages

Responsible for organizing and editing item content.

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Ad/Promotional Copy
Macy's Consumer Catalogs

Responsible for editing all content at various stages of production.

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Ad/Promotional Copy
Macy's Home Consumer Catalogs

Responsible for editing all content at various stages of production.

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Guide
Copy Style Guide (SamsClub.com)

Led a team of writers in producing a first-ever comprehensive product description page style guide for over 80 categories.

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Guide
Copy Style Guide (SamsClub.com)

Led a team of writers in producing a first-ever comprehensive product description page style guide for over 80 categories.

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Guide
Copy Style Guide (SamsClub.com)

Led a team of writers in producing a first-ever comprehensive product description page style guide for over 80 categories.

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Guide
Copy Style Guide (SamsClub.com)

Led a team of writers in producing a first-ever comprehensive product description page style guide for over 80 categories.

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Guide
Copy Style Guide (SamsClub.com)

Led a team of writers in producing a first-ever comprehensive product description page style guide for over 80 categories.

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Guide
Copy Style Guide (Sports Authority)

Led a team of writers in producing a comprehensive copy style guide.

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Guide
Copy Style Guide (Sports Authority)

Led a team of writers in producing a comprehensive copy style guide.

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Guide
Copy Style Guide (Sports Authority)

Led a team of writers in producing a comprehensive copy style guide.

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Guide
Copy Style Guide (Macy's)

Produced a corporate style guide for all divisions of Macy's.

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Guide
Copy Style Guide (Macy's)

Produced a corporate style guide for all divisions of Macy's.

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