Mark Traphagen

Google+ Expert

Mark is Senior Director of Online Marketing for Stone Temple Consulting. Mark formulates and implements the promotion of the Stone Temple brand online, including content and social media campaigns, and assists Stone Temple's senior consultants with their client needs in those areas.

He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s.

Mark has spoken at major conferences such as SMX, MozCon, Pubcon, and SearchExchange, and is a regular columnist for Marketing Land. He has over 80,000 followers on Google+, and created and runs the largest online community about Google Authorship and Author Rank.
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Published Content

228
marketingland.com
Three brands still killing it on Facebook
April, 17 2018
searchenginejournal.com
New Content Trends Report: Social Sharing Down 50% Since 2015
April, 18 2017
searchenginejournal.com
The Three Pillars of SEO: Authority, Relevance, and Trust
April, 18 2017
marketingland.com
Social media in 2018: Time to grow up or get out
March, 20 2018
moz.com
Becoming Better SEO Scientists - Whiteboard&nbspFriday
July, 10 2015
marketingland.com
Article
Why hacking social media algorithms is a losing strategy
February, 20 2018
searchenginejournal.com
Article
6 Outdated Social Media Tactics That Need to Die
February, 12 2018
marketingland.com
Article
Why top social media experts say Facebook’s News Feed change is no big deal
January, 29 2018
marketingland.com
Article
Why writing style matters for social and content marketing
November, 28 2017
searchenginejournal.com
Article
4 Ways to Generate Fresh Ideas for Blog Posts
March, 28 2017
marketingland.com
Article
The Google Analytics Social channel is broken: Here’s how to fix it
November, 2 2017
marketingland.com
Article
Why your social media audience is critical for content marketing
October, 3 2017
searchenginejournal.com
Article
9 Proven Tips to Get More Social Media Followers
March, 28 2017
marketingland.com
Article
Measuring social traffic effectiveness when conversion is not the goal
August, 8 2017
searchengineland.com
Article
SMX West: Solving SEO Issues in Google’s Post-Update World
April, 4 2017
marketingland.com
Article
What’s new and cool at Google from SMX East 2016
September, 30 2016
stonetemple.com
Article
Why You Need to Understand the Hreflang SEO Tag – Here’s Why #75
July, 11 2016
marketingland.com
Article
SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics
July, 6 2016
stonetemple.com
Article
Why Google Should Not Be Your Only SEO Strategy – Here’s Why #73
June, 20 2016
stonetemple.com
Article
Does social media affect SEO rankings? Find out!
June, 7 2016
stonetemple.com
Article
What Is Rel=prev/next and What Does It Do? with Gary Illyes of Google
June, 7 2016
stonetemple.com
Article
Why SEO and Social Media Are Digital Marketing Partners – Here’s Why #71
June, 5 2016
stonetemple.com
Article
Why Mobile Is the Real Digital Marketing Battleground – Here’s Why #70
May, 31 2016
stonetemple.com
Article
Why Social Media Networks Monkey with Your Timeline – Here’s Why #69
May, 23 2016
stonetemple.com
Article
Why Anchor Content Is Key to Content Marketing Success – Here’s Why #67
May, 9 2016
stonetemple.com
Article
The Power of the Personal: Personal Brands for Company Brands
May, 5 2016
stonetemple.com
Article
Why Good SEO Takes Time – Here’s Why #66
May, 2 2016
stonetemple.com
Article
Why Google Uses RankBrain – Here’s Why #65
April, 25 2016
stonetemple.com
Article
Why We Do Both Live and Automated Social Media – Here’s Why #64
April, 18 2016
stonetemple.com
Article
Why Black Hat SEO Still Works (Sometimes) – Here’s Why #62
April, 4 2016
stonetemple.com
Article
Google SEO Certification: Why Doesn’t It Exist?
March, 29 2016
marketingland.com
Article
Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West
March, 25 2016
stonetemple.com
Article
Google’s Gary Illyes on Penguin: When Is It Coming and What Will It Do?
March, 22 2016
stonetemple.com
Article
Why You Can Still Win the Content Attention War (Here’s Why Episode 59)
March, 14 2016
stonetemple.com
Article
Why Google Direct Answers Can Drive Traffic to Your Site
March, 7 2016
stonetemple.com
Article
Does Your Social Media Content Go With the Flow?
March, 2 2016
stonetemple.com
Article
Why Machine Learning Is Revolutionizing Search
February, 29 2016
stonetemple.com
Article
Why Google Plus Might Be Worth Another Look – Here’s Why #56
February, 22 2016
stonetemple.com
Article
Google RankBrain as a Ranking Factor – The Future of SEO
February, 18 2016
stonetemple.com
Article
Twitter Algorithmic Timeline: Why I For One Welcome Our New Overlords
February, 6 2016
stonetemple.com
Article
SEO Experts: 12 Signs They Are Not the Experts They Claim to Be
January, 29 2016
stonetemple.com
Article
Here’s Why Brand Names Matter (But Can Still Be Fun!)
October, 30 2015
marketingland.com
Article
Social Media Scheduling: Why I Use Buffer And Hootsuite In Tandem
January, 21 2016
stonetemple.com
Article
The Rise of Rich Answers in Google Search – Future of Digital Marketing
January, 12 2016
stonetemple.com
Article
How Much of Twitter Does Google Index? Future of Digital Marketing
January, 5 2016
stonetemple.com
Article
Which Is the Best Backlink Checker Tool? (Infographic)
December, 31 2015
stonetemple.com
Article
Challenges and Changes: Best of Stone Temple 2015
December, 30 2015
stonetemple.com
Article
Mobilegeddon and the Future of SEO
December, 22 2015
stonetemple.com
Article
The Future of Digital Marketing and SEO 2016 and Beyond
December, 4 2015
marketingland.com
Article
Commercial Relationship Disclosure On Social Media: What Does The FTC Require?
November, 25 2015
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