Mark Traphagen

Google+ Expert

Mark is Senior Director of Online Marketing for Stone Temple Consulting. Mark formulates and implements the promotion of the Stone Temple brand online, including content and social media campaigns, and assists Stone Temple's senior consultants with their client needs in those areas.

He has a special reputation as an expert on Google+ and Google Authorship. A former teacher, Mark has worked directly in Internet marketing since 2005, but has been involved in social media and online community formation since the mid 1990s.

Mark has spoken at major conferences such as SMX, MozCon, Pubcon, and SearchExchange, and is a regular columnist for Marketing Land. He has over 80,000 followers on Google+, and created and runs the largest online community about Google Authorship and Author Rank.
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Publications

Published Content

228
Three brands still killing it on Facebook
marketingland.com
Three brands still killing it on Facebook
April, 17 2018
New Content Trends Report: Social Sharing Down 50% Since 2015
searchenginejournal.com
New Content Trends Report: Social Sharing Down 50% Since 2015
April, 18 2017
The Three Pillars of SEO: Authority, Relevance, and Trust
searchenginejournal.com
The Three Pillars of SEO: Authority, Relevance, and Trust
April, 18 2017
Social media in 2018: Time to grow up or get out
marketingland.com
Social media in 2018: Time to grow up or get out
March, 20 2018
Becoming Better SEO Scientists - Whiteboard&nbspFriday
moz.com
Becoming Better SEO Scientists - Whiteboard&nbspFriday
July, 10 2015
Why hacking social media algorithms is a losing strategy
marketingland.comArticle
Why hacking social media algorithms is a losing strategy
February, 20 2018
6 Outdated Social Media Tactics That Need to Die
searchenginejournal.comArticle
6 Outdated Social Media Tactics That Need to Die
February, 12 2018
Why top social media experts say Facebook’s News Feed change is no big deal
marketingland.comArticle
Why top social media experts say Facebook’s News Feed change is no big deal
January, 29 2018
Why writing style matters for social and content marketing
marketingland.comArticle
Why writing style matters for social and content marketing
November, 28 2017
4 Ways to Generate Fresh Ideas for Blog Posts
searchenginejournal.comArticle
4 Ways to Generate Fresh Ideas for Blog Posts
March, 28 2017
The Google Analytics Social channel is broken: Here’s how to fix it
marketingland.comArticle
The Google Analytics Social channel is broken: Here’s how to fix it
November, 2 2017
Why your social media audience is critical for content marketing
marketingland.comArticle
Why your social media audience is critical for content marketing
October, 3 2017
9 Proven Tips to Get More Social Media Followers
searchenginejournal.comArticle
9 Proven Tips to Get More Social Media Followers
March, 28 2017
Measuring social traffic effectiveness when conversion is not the goal
marketingland.comArticle
Measuring social traffic effectiveness when conversion is not the goal
August, 8 2017
SMX West: Solving SEO Issues in Google’s Post-Update World
searchengineland.comArticle
SMX West: Solving SEO Issues in Google’s Post-Update World
April, 4 2017
What’s new and cool at Google from SMX East 2016
marketingland.comArticle
What’s new and cool at Google from SMX East 2016
September, 30 2016
Why You Need to Understand the Hreflang SEO Tag – Here’s Why #75
stonetemple.comArticle
Why You Need to Understand the Hreflang SEO Tag – Here’s Why #75
July, 11 2016
SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics
marketingland.comArticle
SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics
July, 6 2016
Why Google Should Not Be Your Only SEO Strategy – Here’s Why #73
stonetemple.comArticle
Why Google Should Not Be Your Only SEO Strategy – Here’s Why #73
June, 20 2016
Does social media affect SEO rankings? Find out!
stonetemple.comArticle
Does social media affect SEO rankings? Find out!
June, 7 2016
What Is Rel=prev/next and What Does It Do? with Gary Illyes of Google
stonetemple.comArticle
What Is Rel=prev/next and What Does It Do? with Gary Illyes of Google
June, 7 2016
Why SEO and Social Media Are Digital Marketing Partners – Here’s Why #71
stonetemple.comArticle
Why SEO and Social Media Are Digital Marketing Partners – Here’s Why #71
June, 5 2016
Why Mobile Is the Real Digital Marketing Battleground – Here’s Why #70
stonetemple.comArticle
Why Mobile Is the Real Digital Marketing Battleground – Here’s Why #70
May, 31 2016
Why Social Media Networks Monkey with Your Timeline – Here’s Why #69
stonetemple.comArticle
Why Social Media Networks Monkey with Your Timeline – Here’s Why #69
May, 23 2016
Why Anchor Content Is Key to Content Marketing Success – Here’s Why #67
stonetemple.comArticle
Why Anchor Content Is Key to Content Marketing Success – Here’s Why #67
May, 9 2016
The Power of the Personal: Personal Brands for Company Brands
stonetemple.comArticle
The Power of the Personal: Personal Brands for Company Brands
May, 5 2016
Why Good SEO Takes Time – Here’s Why #66
stonetemple.comArticle
Why Good SEO Takes Time – Here’s Why #66
May, 2 2016
Why Google Uses RankBrain – Here’s Why #65
stonetemple.comArticle
Why Google Uses RankBrain – Here’s Why #65
April, 25 2016
Why We Do Both Live and Automated Social Media – Here’s Why #64
stonetemple.comArticle
Why We Do Both Live and Automated Social Media – Here’s Why #64
April, 18 2016
Why Black Hat SEO Still Works (Sometimes) – Here’s Why #62
stonetemple.comArticle
Why Black Hat SEO Still Works (Sometimes) – Here’s Why #62
April, 4 2016
Google SEO Certification: Why Doesn’t It Exist?
stonetemple.comArticle
Google SEO Certification: Why Doesn’t It Exist?
March, 29 2016
Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West
marketingland.comArticle
Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West
March, 25 2016
Google’s Gary Illyes on Penguin: When Is It Coming and What Will It Do?
stonetemple.comArticle
Google’s Gary Illyes on Penguin: When Is It Coming and What Will It Do?
March, 22 2016
Why You Can Still Win the Content Attention War (Here’s Why Episode 59)
stonetemple.comArticle
Why You Can Still Win the Content Attention War (Here’s Why Episode 59)
March, 14 2016
Why Google Direct Answers Can Drive Traffic to Your Site
stonetemple.comArticle
Why Google Direct Answers Can Drive Traffic to Your Site
March, 7 2016
Does Your Social Media Content Go With the Flow?
stonetemple.comArticle
Does Your Social Media Content Go With the Flow?
March, 2 2016
Why Machine Learning Is Revolutionizing Search
stonetemple.comArticle
Why Machine Learning Is Revolutionizing Search
February, 29 2016
Why Google Plus Might Be Worth Another Look – Here’s Why #56
stonetemple.comArticle
Why Google Plus Might Be Worth Another Look – Here’s Why #56
February, 22 2016
Google RankBrain as a Ranking Factor – The Future of SEO
stonetemple.comArticle
Google RankBrain as a Ranking Factor – The Future of SEO
February, 18 2016
Twitter Algorithmic Timeline: Why I For One Welcome Our New Overlords
stonetemple.comArticle
Twitter Algorithmic Timeline: Why I For One Welcome Our New Overlords
February, 6 2016
SEO Experts: 12 Signs They Are Not the Experts They Claim to Be
stonetemple.comArticle
SEO Experts: 12 Signs They Are Not the Experts They Claim to Be
January, 29 2016
Here’s Why Brand Names Matter (But Can Still Be Fun!)
stonetemple.comArticle
Here’s Why Brand Names Matter (But Can Still Be Fun!)
October, 30 2015
Social Media Scheduling: Why I Use Buffer And Hootsuite In Tandem
marketingland.comArticle
Social Media Scheduling: Why I Use Buffer And Hootsuite In Tandem
January, 21 2016
The Rise of Rich Answers in Google Search – Future of Digital Marketing
stonetemple.comArticle
The Rise of Rich Answers in Google Search – Future of Digital Marketing
January, 12 2016
How Much of Twitter Does Google Index? Future of Digital Marketing
stonetemple.comArticle
How Much of Twitter Does Google Index? Future of Digital Marketing
January, 5 2016
Which Is the Best Backlink Checker Tool? (Infographic)
stonetemple.comArticle
Which Is the Best Backlink Checker Tool? (Infographic)
December, 31 2015
Challenges and Changes: Best of Stone Temple 2015
stonetemple.comArticle
Challenges and Changes: Best of Stone Temple 2015
December, 30 2015
Mobilegeddon and the Future of SEO
stonetemple.comArticle
Mobilegeddon and the Future of SEO
December, 22 2015
The Future of Digital Marketing and SEO 2016 and Beyond
stonetemple.comArticle
The Future of Digital Marketing and SEO 2016 and Beyond
December, 4 2015
Commercial Relationship Disclosure On Social Media: What Does The FTC Require?
marketingland.comArticle
Commercial Relationship Disclosure On Social Media: What Does The FTC Require?
November, 25 2015
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