I help buyers find you and get the information they need to make a purchase
I am a professional marketing writer and author with over twenty years of experience. I currently focus on B2B inbound content strategy and writing that is SEO-ready, mainly in tech focused markets. The goals are qualified leads and reputation management. I have helped companies get successfully acquired three times, managed rapid growth marketing (revenue-positive), trained 36 early stage startups, and defined inbound content marketing including writing of every kind of business content there is. I started with agency ad copy, wrote eight non-fiction books on sales, marketing, and design, then got into tech marketing, primarily B2B. Principal skill (besides writing!): Just what the tagline says. I get up to speed fast and help your customers understand exactly how your product fits their needs. Try me out with something basic like a press release or a sales letter. Or let me help you solve a complex communications issue. Note: I have extensive experience managing WordPress sites. Note: the projects shown in my CV here represent both my thoughts on content strategy and examples from two major content libraries I created and edited for two clients over the past three years. My books are not posted here because I feel their content is largely outdated. SUNY Brockport, dual major English/Business.
Article, Blog Post, Whitepaper, Ebook, Website Copy, Interview, Product Description, Case Study, Press Release, Ad/Promotional Copy, Email Newsletter, Guide, Script, Documentary, Landing Page