I help buyers find you and get the information they need to make a purchase
Do you know what visitors to your web site are trying to accomplish? If you don't, how can you offer up the answer(s) they seek? This is the core of a B2B content strategy.
This article shows what a mature content strategy designed for lead generation should look like. I can design a custom content set for your business.
A new (to me) content tactic I'm finding quite effective. Shoot me a note if you'd like me to do one for your company.
Logos can suck the air out of an early stage startup (not to mention capital!)
Best practices for mobile optimization of content. A set of basic tips...
I write quarterly cornerstone content pieces designed to rank for broad keywords and as is an entry point into more tactical articles. This an example of this type of SEO-friendly content, that is still very useful to a searcher.
Even the most boring announcement can get a kick from creative copy.
Google has changed their primary approach to search queries. Instead of providing just an answer, they are seeking to understand context. This means we have to rethink content strategy...
Scanning someone's work is only the beginning- consider how strategic their approach is and whether they understand the entire dynamic of content marketing. That's where the longer term value lies...
Information, reputation, people: No content strategy is complete without considering these three factors.
As a freelancer, I've worked remotely for years. But I've also been management and the remote worker movement requires a change in your onboarding processes.
Medium articles help me think through things like data that I've encountered. These articles get shared or published on LinkedIn- and Facebook if I think my friends would find them interesting (I don't use Facebook for business).
This is a listicle, which is a post or article that is based around a list of ideas, action, tasks, etc. Listicles are very effective because of their structure and step by step format.
Making a case for developing a translation strategy to open global markets.
How do you get hired to write your first book? Here's my somewhat unusual story.
I write fiction and write about the writing process. This is an example of the work I do for myself.
I have extensive experience developing and managing events. This is a piece gives event planners a basic checklist. You'd be surprised how often they leave something off an announcement!