Martin Edic

Content Strategist, Copywriter, Editor, Ghostwriter, Writer

I help buyers find you and get the information they need to make a purchase

I am a professional marketing writer and author with over twenty years of experience. I currently focus on B2B inbound content strategy and writing that is SEO-ready, mainly in tech focused markets. The goals are qualified leads and reputation management. I have helped companies get successfully acquired three times, managed rapid growth marketing (revenue-positive), trained 36 early stage startups, and defined inbound content marketing including writing of every kind of business content there is. I started with agency ad copy, wrote eight non-fiction books on sales, marketing, and design, then got into tech marketing, primarily B2B. Principal skill (besides writing!): Just what the tagline says. I get up to speed fast and help your customers understand exactly how your product fits their needs. Try me out with something basic like a press release or a sales letter. Or let me help you solve a complex communications issue. Note: I have extensive experience managing WordPress sites.
Note: the projects shown in my CV here represent both my thoughts on content strategy and examples from two major content libraries I created and edited for two clients over the past three years. My books are not posted here because I feel their content is largely outdated.
SUNY Brockport, dual major English/Business.
Content Types
Article, Blog Post, Whitepaper, Ebook, Website Copy, Interview, Product Description, Case Study, Press Release, Ad/Promotional Copy, Email Newsletter, Guide, Script, Documentary, Landing Page
More Information
SUNY Brockport, BA English, Minor Business
Rochester, NY, USA|English

Published Content

The Most Important Marketing Questions

Do you know what visitors to your web site are trying to accomplish? If you don't, how can you offer up the answer(s) they seek? This is the core of a B2B content strategy.

September 13th, 2019
Your Content Strategy Is Not a Strategy Until It Qualifies Your Customers

This article shows what a mature content strategy designed for lead generation should look like. I can design a custom content set for your business.

November 21st, 2019
How Do You You Know If Your Translations Are Any Good? [hint: translation quality review]
May 28th, 2019
Translation for Business: Facts About Global English Use 2019
September 25th, 2019
TMRE: Navigating the Upcoming Market Research Conference with the Brella App
September 3rd, 2019
Adaptive eLearning Translation Represents Some Unique Challenges
July 30th, 2019
The ‘At-A-Glance’ Content Tactic

A new (to me) content tactic I'm finding quite effective. Shoot me a note if you'd like me to do one for your company.
Starting Up? Don’t Get Sucked Into the Logo Design Vortex

Logos can suck the air out of an early stage startup (not to mention capital!)

April 24th, 2019
Some Pointers for Mobile Web Content Design

Best practices for mobile optimization of content. A set of basic tips...
Overcoming Language Barriers When Entering New Global Markets: A Language Intelligence Overview

I write quarterly cornerstone content pieces designed to rank for broad keywords and as is an entry point into more tactical articles. This an example of this type of SEO-friendly content, that is still very useful to a searcher.

April 3rd, 2019
Email Newsletter
Improving Those Boring 'See You at the Conference Next Week'​ Emails

Even the most boring announcement can get a kick from creative copy.
LGBTQ Terminology and Translation: Do Emerging Identity Definitions Cross Cultural Boundaries?
March 26th, 2019
Search Journeys: A New Model for Content Strategy and Development

Google has changed their primary approach to search queries. Instead of providing just an answer, they are seeking to understand context. This means we have to rethink content strategy...

Scanning someone's work is only the beginning- consider how strategic their approach is and whether they understand the entire dynamic of content marketing. That's where the longer term value lies...
The Three Pillars of a Successful Content Marketing Strategy

Information, reputation, people: No content strategy is complete without considering these three factors.
When Working Remote Doesn’t Work, and What It Takes to Fix It

As a freelancer, I've worked remotely for years. But I've also been management and the remote worker movement requires a change in your onboarding processes.
Ten Reasons Why Listicles Are Not The Idiotic and Lazy Way To Write Content That I’ve Always Thought They Were (plus quite a few things about longer form content you may not have known)

Medium articles help me think through things like data that I've encountered. These articles get shared or published on LinkedIn- and Facebook if I think my friends would find them interesting (I don't use Facebook for business).

March 4th, 2019
Blog Post
Six Reasons To Leverage Documentation As Marketing Support Materials

This is a listicle, which is a post or article that is based around a list of ideas, action, tasks, etc. Listicles are very effective because of their structure and step by step format.

April 11th, 2017
Blog Post
The Myth of Global English

Making a case for developing a translation strategy to open global markets.

October 2nd, 2018
Translation Technology: Translation Memory and Machine Translation
September 4th, 2018
Demystifying Search: Why your search needs to be more like Amazon and less like Google
April 29th, 2016
DITA Newbie #2: Darwin? Information Typing? Architecture?
April 19th, 2016
Some Information Design Memes for 2017
December 29th, 2016
Career Advancement Thoughts for Tech Writers and Content Managers for 2017
January 18th, 2017
Technical Content Management is Reputation Management
May 27th, 2016
Are Documentation Issues Keeping You From Shipping Product?
May 31st, 2016
DITA Newbie #3: Understanding Unstructured Content vs. Structured Content
April 19th, 2016
Translated Microsites for Focused Global Expansion
January 8th, 2019
The Basics: What is a Map in easyDITA?
November 4th, 2016
What is a truly integrated language service provider?
November 5th, 2018
The audience for technical communication is changing: Are you ready?
February 8th, 2017
AI and Translation: An Upheaval?
December 20th, 2016
What you may not know about translation, localization, and globalization
December 6th, 2018
Enterprise-Level Adoption of a Structured Content Strategy: An easyDITA Case Study
July 26th, 2016
Rethinking Your Documentation Workflow Can Change Your Business
July 7th, 2016
Are you creating multilingual employee surveys?
November 29th, 2018
Can Smaller Companies Do Business Globally?
January 2nd, 2019
Challenging Amazon: Product Information Management (PIM) and Translation
November 13th, 2018
Tech Writers, DITA is an Upward Career Path
May 3rd, 2016
Strategic Notes On Migrating Your Content Into a DITA CCMS
August 31st, 2016
The Basics: Centralizing Your Information Ecosystem with easyDITA
October 24th, 2016
How Important is Search Speed in a DITA CCMS?
September 8th, 2016
Interesting Stuff We’ve Read This Month: January 2019
January 29th, 2019
10 Cases for Enterprise DITA Adoption
August 24th, 2016
How easyDITA Pricing Works
May 25th, 2016
Career Track: Add Specific Expertise To Your Job Skills and Your Value as a Tech Writer Goes Up
May 17th, 2017
66.6 million people in the US speak a language other than English at home
October 2nd, 2018
How My First Ghostwriting Project Died An Unfortunate Death

How do you get hired to write your first book? Here's my somewhat unusual story.

February 22nd, 2019
Multiverses in non-science fiction novels

I write fiction and write about the writing process. This is an example of the work I do for myself.

February 19th, 2019
Blog Post
Successful Events Start With The Basics: Who, What, When, Where, How and Why

I have extensive experience developing and managing events. This is a piece gives event planners a basic checklist. You'd be surprised how often they leave something off an announcement!

January 19th, 2016
© ClearVoice, Inc.