Martin Edic

Content Strategist, Copywriter, Editor, Ghostwriter, Writer

I make complex stories clear and concise

I am a professional marketing writer and author with over twenty years of experience. I currently focus on B2B inbound content strategy and writing that is SEO-optimized, mainly in tech focused markets. The goals are qualified leads and reputation management. I have helped companies get successfully acquired three times, managed rapid growth marketing (revenue-positive), trained 36 early stage startups, and defined inbound content marketing including writing of every kind of business content there is. I started with agency ad copy, wrote eight non-fiction books on sales, marketing, and design, then got into tech marketing, primarily B2B. Principal skill (besides writing!): Just what the tagline says. I get up to speed fast and help your customers understand exactly how your product fits their needs. Try me out with something basic like a press release or a sales letter. Or let me help you solve a complex communications issue. Note: I have extensive experience managing WordPress sites.
Note: the projects shown in my CV here represent both my thoughts on content strategy and examples from two major content libraries I created and edited for two clients over the past three years. My books are not posted here because I feel their content is largely outdated.
SUNY Brockport, dual major English/Business.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Website Copy, Interview, Product Description, Case Study, Press Release, Ad/Promotional Copy, Email Newsletter, Guide, Script, Documentary, Landing Page
More Information
SUNY Brockport, BA English, Minor Business
Rochester, NY, USA|English
Publications
N/A

Published Content

42
linkedin.com
Article

Scanning someone's work is only the beginning- consider how strategic their approach is and whether they understand the entire dynamic of content marketing. That's where the longer term value lies...

linkedin.com
Article
The Three Pillars of a Successful Content Marketing Strategy

Information, reputation, people: No content strategy is complete without considering these three factors.

linkedin.com
Article
When Working Remote Doesn’t Work, and What It Takes to Fix It

As a freelancer, I've worked remotely for years. But I've also been management and the remote worker movement requires a change in your onboarding processes.

medium.com
Article
Ten Reasons Why Listicles Are Not The Idiotic and Lazy Way To Write Content That I’ve Always Thought They Were (plus quite a few things about longer form content you may not have known)

Medium articles help me think through things like data that I've encountered. These articles get shared or published on LinkedIn- and Facebook if I think my friends would find them interesting (I don't use Facebook for business).

March, 4 2019
easydita.com
Blog Post
Six Reasons To Leverage Documentation As Marketing Support Materials

This is a listicle, which is a post or article that is based around a list of ideas, action, tasks, etc. Listicles are very effective because of their structure and step by step format.

April, 11 2017
languageintelligence.com
Blog Post
The Myth of Global English

Making a case for developing a translation strategy to open global markets.

October, 2 2018
languageintelligence.com
Translation Technology: Translation Memory and Machine Translation
September, 4 2018
easydita.com
Demystifying Search: Why your search needs to be more like Amazon and less like Google
April, 29 2016
easydita.com
DITA Newbie #2: Darwin? Information Typing? Architecture?
April, 19 2016
easydita.com
Some Information Design Memes for 2017
December, 29 2016
easydita.com
Career Advancement Thoughts for Tech Writers and Content Managers for 2017
January, 18 2017
easydita.com
Technical Content Management is Reputation Management
May, 27 2016
easydita.com
Are Documentation Issues Keeping You From Shipping Product?
May, 31 2016
easydita.com
DITA Newbie #3: Understanding Unstructured Content vs. Structured Content
April, 19 2016
languageintelligence.com
Translated Microsites for Focused Global Expansion
January, 8 2019
easydita.com
The Basics: What is a Map in easyDITA?
November, 4 2016
languageintelligence.com
What is a truly integrated language service provider?
November, 5 2018
easydita.com
The audience for technical communication is changing: Are you ready?
February, 8 2017
easydita.com
AI and Translation: An Upheaval?
December, 20 2016
languageintelligence.com
What you may not know about translation, localization, and globalization
December, 6 2018
easydita.com
Enterprise-Level Adoption of a Structured Content Strategy: An easyDITA Case Study
July, 26 2016
easydita.com
Rethinking Your Documentation Workflow Can Change Your Business
July, 7 2016
languageintelligence.com
Are you creating multilingual employee surveys?
November, 29 2018
languageintelligence.com
Can Smaller Companies Do Business Globally?
January, 2 2019
languageintelligence.com
Challenging Amazon: Product Information Management (PIM) and Translation
November, 13 2018
easydita.com
Tech Writers, DITA is an Upward Career Path
May, 3 2016
easydita.com
Strategic Notes On Migrating Your Content Into a DITA CCMS
August, 31 2016
easydita.com
The Basics: Centralizing Your Information Ecosystem with easyDITA
October, 24 2016
easydita.com
How Important is Search Speed in a DITA CCMS?
September, 8 2016
languageintelligence.com
Interesting Stuff We’ve Read This Month: January 2019
January, 29 2019
easydita.com
10 Cases for Enterprise DITA Adoption
August, 24 2016
easydita.com
How easyDITA Pricing Works
May, 25 2016
easydita.com
Career Track: Add Specific Expertise To Your Job Skills and Your Value as a Tech Writer Goes Up
May, 17 2017
languageintelligence.com
66.6 million people in the US speak a language other than English at home
October, 2 2018
medium.com
Article
How My First Ghostwriting Project Died An Unfortunate Death

How do you get hired to write your first book? Here's my somewhat unusual story.

February, 22 2019
medium.com
Article
Multiverses in non-science fiction novels

I write fiction and write about the writing process. This is an example of the work I do for myself.

February, 19 2019
martinkedic.com
Blog Post
Successful Events Start With The Basics: Who, What, When, Where, How and Why

I have extensive experience developing and managing events. This is a piece gives event planners a basic checklist. You'd be surprised how often they leave something off an announcement!

January, 19 2016
PDF upload
Ebook
Language-Intelligence-Translation-Basics.pdf

This eBook was created to help those new to the sometimes complex process of translating and localizing various kinds of content in multiple languages. Part of a multi-faceted inbound content marketing plan.

martinkedic.com
Guide
Best Practices in Website Content Development:

A basic guide to writing concise, SEO-friendly website copy. This is the kind of site copy I advocate for.

September, 27 2017
languageintelligence.com
Website Copy
It is global and local, personal and business-friendly, culturally respectful, and accurate to the original intent. That’s Language Intelligence.

Revamped and simplified copy for a new corporate site for a high end provider of translation and localization services. The goal was a site that would quickly guide a visitor to the area that best fit their needs.

February, 19 2019
PDF upload
Case Study
Skyward_Case_Study.pdf

Case studies come in two flavors: Basic Problem, Solution, Results one-pager and more extensive long form explainer. This one covers a complex implementation process that ultimately was a game-changer.

easydita.com
Blog Post
FinTech Update: What is a ‘single source of the truth’?

EasyDita is an enterprise component content management system (CCMS) used for documentation production and publication. Very sophisticated and complex cloud-based software product that can be a challenge to market. I've now worked with three companies in this market.

July, 28 2017

Content Library Example

8
martinkedic.com
Article
Building a content library strategy and why it matters

If you build it they will come. And if you don't, they won't. I can help.

February, 26 2019
languageintelligence.com
Ebook
eBook: Translation Basics Guide

Landing page that leads to a free eBook download. I wrote the landing page copy and the eBook. Designed to be a tool for customers who are new to translation processes.

easydita.com
Case Study
Creating Content Interoperability and New Recurring Revenue Opportunities for Knowledge Products

Case Study. Used to highlight a business success and show collaboration with a client. Format is Problem, Solution, Results. This was used as digital content and a conventional print handout for conferences.

February, 21 2017
easydita.com
Whitepaper
New easyDITA White Paper on Open Vs. Proprietary file formats and standards

Whitepaper. A comprehensive deeper dive into a technical consideration faced by a buyer.

July, 12 2016
easydita.com
Article
How Documentation Has Become A Marketing and Sales Tool (Seriously)

Article example: The thinking behind this piece is convincing companies that content like documentation can be a revenue-driver. This has become more commonly accepted since I wrote this.

August, 30 2016
easydita.com
Blog Post
Is Too Much Institutional Knowledge Walking Out Your Doors?

Blog Post with a provocative story designed to help people evaluate a problem

April, 11 2017
easydita.com
Interview
Watch the Recorded Presentation : How the ISO Standard for CCMSs Impacts Your Information Architecture

This is a promotional post for a webinar. Unfortunately I don't have the option of categorizing it as a webinar.

November, 30 2016
martinkedic.com
Article
Content Marketing/SEO Tactics: Cornerstone Content

Cornerstone content is focal-point content for any inbound content strategy. It serves as a 'guide' to specific content throughout your site.

February, 21 2019
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