Online Marketing for Big Thinkers
A chapter from a book I wrote for an HR consultant, aimed at executives in large organizations. My goals were to educate the reader about a misunderstood problem while conveying the consultant's expertise and likable personality.
I wrote this 3-minute script for a SaaS startup wanting to introduce its platform in a clear, concise, benefit-oriented way. To ensure the video could be produced quickly and affordably, I minimized the use of actors and visual effects.
A sample of short bios I ghostwrote for various business coaches and consultants.
Many prospects had trouble appreciating this client's complex financial service. To help him close deals faster, I created this plain-English overview, which I also formatted and illustrated for easy reading and comprehension.
This startup wanted to present their project-management capabilities in a memorable manner. To do that, I wrote this case study illustrating their team's process and core values in the context of a high-stakes project for the U.S. military.
An informational "listicle" designed to catch the interest of Facebook users and introduce them to a new sleep-aid product.