Matthew Trainor

Content Strategist, Copy Editor, Copywriter

Words for your world

After 19 years as a senior secondary English educator, I spent time working as a Policy Adviser in the Parliament of South Australia, where my role involved writing press releases, speeches, articles, submissions and policy documents, as well as social media and website management. For the past four years I have also acted as a freelance writer and arts journalists, which became my full time role mid-2018. At this time I also branched out into publicity work. I currently have a number of regular copywriting and publicity clients, engaging in work for areas such as retail, construction, small business, music, the arts, education, technology, tourism, law, politics and insurance.
Content Types
Blog Post, Article, Press Release, Script, Ebook, Whitepaper, Ad/Promotional Copy
More Information
University of Adelaide, Bachelor of Laws
University of Adelaide, Bachelor of Arts
University of Adelaide, Graduate Diploma in Education
Australian National University, Graduate Diploma in Legal Practice
Adelaide SA, Australia|English

Published Content

.TAMMY FRANKS. Member of Legislative Council

Submission to a statutory inquiry on the effectiveness of state workplace legislation. Extensive research conducted with the submission written to advocate on behalf of a politician, including recommendations.

February 16th, 2018
Blog Post
Catch a live gig on your couch this weekend

SEO rich blog post, written to promote the client's music streaming platform to the targeted audience.

August 24th, 2018
Website Copy
Why use expanding resin injection by Urathane Solutions for your underpinning?

Copy for client's website with backlinks and a focus on SEO.

August 13th, 2018
Blog Post
Roof Repair in Stormy Weather

SEO rich blog post aimed at engaging potential customers of home maintenance client.

August 8th, 2018
Press Release

Press release, written on behalf of a politician to engage the media on a Bill that passed the South Australian Parliament.

November 1st, 2017
Blog Post
Experience everything Adelaide has to offer with a self-drive holiday

SEO rich blog post for a car rental website aimed at potential visitors to Adelaide who may be interested in car rental.

September 4th, 2018
Gig Review: Tori Amos – Her Majesty’s Theatre, 16 November

Review of a live performance by Tori Amos.

November 18th, 2014
That Eye, the Sky

Review of the State Theatre Company of South Australia production of That Eye the Sky.

August 30th, 2018
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