Maureen Stanley

Content Strategist, Copy Editor, Copywriter, Ghostwriter, Writer

Every company has a story to tell. What's yours?

I have over a decade of experience in digital as well as print marketing with an emphasis on SEO-rich content creation, brand development, and social media. My work spans a wide range of industries including pharmaceutical, retail, health and fitness, and a bit of everything in between, so I'm a chameleon in determining what content resonates best.

Previous clients include General Mills, Westinghouse for Home Depot, and Bristol-Myers Squibb.

Create and deliver a variety of high-quality content including (but not limited to) SEO-based writing, newsletters, blog posts, social media text, website landing pages, online and print magazine articles, product reviews, e-commerce product descriptions, white papers, and ghostwriting. I am also available for copyediting and proofreading.

Social Media
Development of social media strategy and content creation. Monitor and manage all social networks the client(s) invest in; actively mine social networks for relevant information. Review and examine analytics and content for optimization and strategic opportunities. Create social campaigns, from ideation to execution, across geographies integrating paid advertising as well as organic social media. Provide client social media analysis and training.

Brand Development
Brand building encompassing development, deployment, and optimization of brand voice. Provide strategic POVs to clients to enhance the value of the brand. Identify and develop marketing strategies that engage the target consumer.

Longtail Pro, Google AdSense, Google Analytics, WordPress, WIX, BigCommerce, WooCommerce, Facebook Business, Hootsuite, TweetDeck, Retortal, E-mail Marketing Platforms including MailChimp, Instagram, Pinterest, Twitter, LinkedIn, Woobox, Buffer, YouTube, Trello, Canva, Basecamp, Cision, and MS Office Suite.
Content Types
Article, Blog Post, Whitepaper, Social Copy, Website Copy, Product Description, Buyers Guide, Press Release, Ad/Promotional Copy, Infographic Copy, Email Newsletter, Guide, Landing Page, Checklist, Interview, Recipe
More Information
Rider University, Bachelor of Arts
Woolwich Township, NJ, USA|English

Published Content

PDF upload
Website Copy
Bristol-Myers Squibb Pediatric Clinical Trials Landing Pages

Bristol-Myers Squibb did not have a dedicated website section for their Pediatric Clinical Studies Program. I was contracted to create content as well as the visual layout for eight landing pages.

April 20th, 2017
PDF upload
Ultimate Wedding Guide - Flutter FETTI Confetti

Flutter FETTI manufactures confetti products for concerts, sporting events, parades, and weddings (along with a host of other special events). I created this whitepaper to attract customers in the wedding planning business as well as individuals interested in wedding favors. From 2015 to 2017, I was responsible for all blog post, landing page, e-newsletters, and social media content.
Blog Post
General Mills Gluten Freely

General Mills GlutenFreely was dedicated to promoting their gluten-free products and gluten-free monthly box subscription. I was a featured writer providing monthly content for the General Mills Gluten Freely web site.

February 20th, 2017
Blog Post
Can Ocular Allergies Cause Under Eye Wrinkles?

Cosmetic Eyes is owned by two Philadelphia-area oculoplastic surgeons who specialize in cosmetic eyelid surgery and cosmetic procedures. I created all blog SEO-rich blog posts. Contract timeframe: 2017-2018.

September 15th, 2017
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New Jersey: The Birthplace of the American Glass Industry

Beachcombing Magazine is a print and digital magazine. I have written several print articles including this research-based content.

November 1st, 2019
Landing Page
Boiler Rental and Sales: Powerhouse Operations & Production

Powerhouse Boiler Equipment is a steam, hot water, feedwater, and fuel systems boiler rental company. Based out of New Jersey, Powerhouse expanded its locations across the U.S. I was contracted to write SEO-rich location landing pages.

August 13th, 2018
Website Copy
Gluten-Free Personal Care Products: Necessity or Hype?

Gluten-Free Living Magazine has been in print since 1995. I have written several blog posts for their print and digital magazine.

June 25th, 2019
Blog Post
5 Man Cave Must Haves: Alamosa Home Fine Furnishings

Alamosa Home is a retail storefront for fine furnishings located in Colorado. I created all blog content, e-newsletters, and social media for Alamosa Home. In addition to content creation, I was responsible for uploading content into WordPress and MailChimp. I also served as social media manager. 2016 (storefront opening) to 2017

March 7th, 2016
Blog Post
5 Energy Saving Tips To Stay Warm and Save Money This Winter

Unique Heating and Cooling is based in the Northeast region of the U.S. As part of an effort to target customers and build out their online presence, the company wanted to refresh their blog. I created several blog posts for Unique Heating and Cooling focused on promoting services and products.

December 28th, 2017
Blog Post
What is Gluten? Deciphering the Mystery & Meaning of Gluten

Hold the Gluten is a website and e-commerce store dedicated to people living gluten-free due to Celiac Disease or gluten intolerance. I created this website in 2008 and handle all aspects of the website from content, digital marketing, and back end WordPress/WooCommerce functions.

July 10th, 2018
Email Newsletter
Flutter FETTI Confetti E-mail Marketing

Monthly e-newsletter promoting sales, giveaways, and related content. I created the content and set up each campaign in MailChimp.

February 13th, 2017
On the Way to Cape May: The Search for Cape May Diamonds

Beachcombing Magazine is a print and digital magazine. I have written several print articles including this destination-based content.

August 27th, 2019
Blog Post
Princess Parties Become Magical with Flutter FETTI Confetti

I created content for Flutter FETTI's blog from 2015 to 2017. Content was SEO-optimized. Posts also served to promote related products.

April 2nd, 2015
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Philadelphia: A City of Gluten-Free Love

I served as Associate Editor for Delight Gluten-Free Magazine from 2011 to 2012. During my time with Delight, I oversaw content schedules, managed social media, and created content that included gluten-free destinations and recipes, along with healthcare professional interviews.
Press Release
Brick & Mortar Retail Store Press Release
February 15th, 2017
Email Newsletter
Email Marketing – Seasonal Furniture Sale
February 8th, 2017
Landing Page
Shank's Lawn Equipment Equipment Landing Pages
February 10th, 2017
Blog Post
Brand Marketing Small Business: LeapGo Website Development and Digital Marketing

I contracted with LeapGo from 2015 to 2017. Managed web content development and editorial/marketing plans. Evaluate client websites to identify opportunities for content updates and/or expansions. Initiate strategic and creative direction with account business owners and support staff. Oversee account budgets. Content creation across all digital marketing platforms.

February 20th, 2017
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