I have over a decade of experience in digital as well as print marketing with an emphasis on SEO-rich content creation, brand development, and social media. My work spans a wide range of industries including pharmaceutical, retail, health and fitness, and a bit of everything in between, so I'm a chameleon in determining what content resonates best.
Previous clients include General Mills, Westinghouse for Home Depot, and Bristol-Myers Squibb.
Writer Create and deliver a variety of high-quality content including (but not limited to) SEO-based writing, newsletters, blog posts, social media text, website landing pages, online and print magazine articles, product reviews, e-commerce product descriptions, white papers, and ghostwriting. I am also available for copyediting and proofreading.
Social Media Development of social media strategy and content creation. Monitor and manage all social networks the client(s) invest in; actively mine social networks for relevant information. Review and examine analytics and content for optimization and strategic opportunities. Create social campaigns, from ideation to execution, across geographies integrating paid advertising as well as organic social media. Provide client social media analysis and training.
Brand Development Brand building encompassing development, deployment, and optimization of brand voice. Provide strategic POVs to clients to enhance the value of the brand. Identify and develop marketing strategies that engage the target consumer.
Modalities Longtail Pro, Google AdSense, Google Analytics, WordPress, WIX, BigCommerce, WooCommerce, Facebook Business, Hootsuite, TweetDeck, Retortal, E-mail Marketing Platforms including MailChimp, Instagram, Pinterest, Twitter, LinkedIn, Woobox, Buffer, YouTube, Trello, Canva, Basecamp, Cision, and MS Office Suite.
Article, Blog Post, Whitepaper, Social Copy, Website Copy, Product Description, Buyers Guide, Press Release, Ad/Promotional Copy, Infographic Copy, Email Newsletter, Guide, Landing Page, Checklist, Interview, Recipe