Megan Batenic

Results driven Marketing professional with over 7 years of highly strategic digital, e-commerce, and content marketing experience in B2B, B2C and B2B2C businesses. I have a wide range of digital content experience in brands ranging from sports apparel, accessories and footwear, to clinical skincare, to SaaS high-level companies. Throughout my Marketing career, I have developed and executed the content strategy for many major Global Brands resulting in a lift of site traffic, user knowledge, new leads and revenue through various marketing materials such as e-blasts, external webinars, blog posts, product descriptions, landing page copy, press releases, testimonials, social media, and many more.

"To say that Megan was pivotal in helping SkyTouch find and distinguish its voice in the market would be an understatement. Over the last two years, Megan led branding and marketing efforts which enabled us to stand out in a crowded sea of competitors and capture the attention of busy hoteliers and coveted brands. Her contributions led to a 300% increase in marketing generated pipeline and made Megan the new best friend of our sales team. Megan’s desire to understand the customer journey and her ability to craft and deliver the right messages, to the right influencers, through the right channels, at the right time, dramatically improved our marketing results and raised the bar of what we came to expect as an organization." - Sr. Director of Operations, Analytics and Marketing at SkyTouch Technology