I wordsmith actively to provide clear and concise language that is meaningful and to the point. My goal is to engage my employers’ readers with meaningful copy, establish and build their online presence and create publications that inspire action.
Copywriter for Masonite | 2017 – Present • Write copy and strategize email campaign and webpages to market to different audiences; collaborate with a designer to craft engaging emails • Establish concept, copy and rationale for long-form consumer publications; interview industry leaders, transcribe and develop articles based on interviewsWrite web and print articles for diverse audiences • Develop web copy and strategy using SEO best practices, including title tags and meta-descriptions • Established internal style guides and team proofreading procedures to improve user experience and maintain consistent look and feel
Freelance Copywriter | 2018 • Developed marketing narrative and strategy to reinforce branding around product and improve sales, including conceiving creative names and descriptions for each product • Wrote SEO-based articles utilizing SEO keywords, internal and external sources to improve searchability and online presence • Identified product SEO keywords and hashtags to establish a branded foundation for online presence • Coordinated internal portal; including writing, editing, and formatting various content for online newsletter, such as feature articles and company updates; archived past content • Edited long-form documents such as corporate announcements, policies, internal emails, external material, and business product collateral
Freelance Editor | 2014 – Present • Edit manuscripts for content, organization, theme and voice consistency, wordsmithing where necessary to improve clarity and tone maintaining the author’s original voice • Annotate manuscripts with proofreaders’ marks to clearly present advised grammatical and syntactical alterations digitally via PDF, and on paper using the Chicago Manual of Style, or develop personalized style sheet • Fact-check sources, quotes and other information for accuracy
Article, Product Description, Landing Page, Case Study, Website Copy, Blog Post, Email Newsletter, Ad/Promotional Copy
University of South Florida, Bachelor’s in English Literature