Meghan O'Toole

Content Strategist, Copy Editor, Copywriter

Content That Tells Your Story

Before I transferred to Elmhurst College to study writing, I was a geothermal engineering major. However, as I continued through my first semesters of school, I realized my true strength and focus lies in writing, so I channeled my passion for learning in an English degree. Writing allows me to construct stories, organize ideas, and cultivate wonder. I graduated from Elmhurst College in May, 2017, and since then I have cultivated my passion for writing, branding, and independent work. I am an award-winning writer who understands the human condition--what we need, what we strive for, and what impacts us.

My strategy combines emotionally-impactful imagery with tactful word choice in order to draw your clients in to your brand's story. I have a versatile, clear voice and a distinct, adaptable style to suit your needs.

Content Types
Blog Post, Script, Social Copy, Website Copy
More Information
Elmhurst College, B.A. in English
Chicago, IL, USA|English

Published Content

This One is For the Transfer Students
June 1st, 2017
Meet the Cafes: a Formal Introduction to Brewpoint’s Three Community Spaces
November 20th, 2017
Leading the Way! Say Hello to our New Shift Managers.
July 23rd, 2017
Lexicon: A New Cafe and a New Way to Partner with the Elmhurst Library
August 30th, 2017
On Falling and Failing and Being Okay
February 25th, 2018
Pastry Partnership Means More Variety
July 9th, 2017
Blog Post
On Being a Bad Writer (And How to Fix It)

A blog post that showcases a vivid, casual voice.

June 27th, 2017
Blog Post
Silver Falls Solo

A blog post about the mental benefits of traveling and hiking alone.

June 4th, 2017
Fair Trade and Ethically Sourced Coffee

An article articulating the difference between Fair Trade and Ethically Sourced coffee.

March 25th, 2017
Identity, Status, and Wealth in Conflict: The Secret History as an American Novel in Comparison to The House of Mirth

A sample essay classifying Donna Tartt's The Secret History as a classic American novel.

July 6th, 2017
Blog Post
What to Expect from Brewpoint’s Workshop and Roastery

This blog post continues Brewpoint's story arc. The point of the blog was always to captivate our local audience and draw attention from other coffee companies nationwide. This post accomplished that by rounding out the story of opening a second space for Brewpoint as well as updating customers on what they could expect.

January 14th, 2018
Blog Post
Meet the New Brews

This blog post details new coffees from Brewpoint, describing them to people who may not have tasted them yet. I captured the essence of the different coffees and drew people in with my wording an imagery to sell a product.

June 26th, 2017
Landing Page
Tammy Hicks

I created a landing page for a client through WiX. She needed someone to articulate her business's brand and put all the information in one place. I was able to streamline everything for her while creating a cohesive experience for her clients.
First Place

I was awarded LitMag's Virginia Woolf award for my short fiction piece entitled "Abditory."
Blog Post
Expansion Moves Ahead

I created this entire blog for Brewpoint Coffee, a startup coffee business. This particular piece showcases the storytelling aspects of my marketing techniques. My engaging voice drew high impressions from a nation-wide coffee audience as well as from our local customer base.

June 15th, 2017
Blog Post
Insta-Poets: Lazy or Genius?

This is an example blog post from my personal blog analyzing the role Instagram and other social media platforms have had on poetry as an art form. It showcases a more casual, approachable version of my voice that would suit a blog.

June 23rd, 2017
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