Meinhard Hausleitner

Facts and insights drive sales

As the president of Spark Marketing, Meinhard helps companies develop innovative marketing strategies, messaging and campaigns that help B2C companies increase sales and B2B companies generate and convert leads. Meinhard combines Classic Marketing knowhow and Digital Expertise delivering result that exceeded clients’ expectations.

Meinhard has spent considerable time in the marketing world, working with the likes of Coca Cola, Audi, Daimler Benz and Nestle. With executive experience at big agencies like Landor and renowned consultant PA Consulting Group, Meinhard brings to bear the experience that can both craft a brand messaging architecture and define a business strategy. Meinhard holds a BA in Economics from University of Vienna, Austria and an MBA from IMD in Lausanne, Switzerland.
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Published Content

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Shopping myths busted using eye tracking
slideshare.netArticle
Shopping myths busted using eye tracking
December, 11 2015
Fronting Drives Sales
bruegmann-usa.comArticle
Fronting Drives Sales
September, 8 2016
The Successful In-Store Execution of Category Management
bruegmann-usa.comArticle
The Successful In-Store Execution of Category Management
February, 8 2015
The Last Three Feet of Shopper Marketing
bruegmann-usa.comArticle
The Last Three Feet of Shopper Marketing
January, 8 2014
The Importance of Fronting
bruegmann-usa.comArticle
The Importance of Fronting
September, 8 2014
Retail Execution of Shopper Marketing
bruegmann-usa.comArticle
Retail Execution of Shopper Marketing
May, 8 2017
View articles by Meinhard Hausleitner
linkedin.comArticle
View articles by Meinhard Hausleitner
October, 20 2015
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