Melinda Bak

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Writer, Managing Editor

Senior Level Writer | SEO storytelling | I find the incredible in Your Story

WRITES FOR DIVERSE AND FOCUSED AUDIENCES - able to make complex, technical, and sensitive topics engaging.

WEBSITE - content strategist, author, traffic-generating blog writer, social links to drive inbound traffic (strong SEO).
SPEECHWRITER - executive research/presentations, aligns with voice/cadence, makes your mission contagious.
REPORTS - whitepapers, ebooks, guides, direct mail, interviews, press releases that get results.
EDITOR - professional and social copy, books, long and short form, with high performance metrics.
25-YEARS - proven experience creating engaging communication.

TOPIC EXPERTISE - Nonprofit Management-Development-Communication, Executive Educator, Communications Department Lead (Web, Social, Digital, Video, Live-Streaming), School Leader, Nonprofit Executive, Entrepreneur, Business Management Coach and Instructor, Parenting Class Instructor, Author, Speaker, Trainer, International Initiatives, Cultural Inclusion Specialist, Active LIfestyle.

JOURNALIST (BA) and CERTIFIED DIGITAL MARKETING PROFESSIONAL (CDMP) who can deliver fast copy or do the deep-dive that a paper, study, article, speech or ebook require.
Content Types
Article, Blog Post, Buyers Guide, Case Study, Direct Mail, Ebook, Guide, Interview, Page Layout, Presentation, Press Release, Social Copy, Website Copy, Whitepaper
More Information
University of Wisconsin, Madison, BA Journalism
St. Thomas OPUS School of Business, CDMP - Certified Digital Marketing Professional
Luther Northwestern Sminary, Master of Divinity - Leadership
Minneapolis, MN, USA|English

Published Content

Blog Post
Is your adult small group open or closed?
September, 13 2018
Landing Page
Landing Page (How can I make my website work better?)
August, 20 2018
Website Copy
What you do. Amazing. Let's show the World.
September, 1 2018
PDF upload
Website Copy
Across the Wadi by Camel - Writing Sample.pdf
August, 15 2017
Blog Post
Saving a seat (and other Christian norms that speak "cliquish")
September, 20 2018
Website Copy
How do I choose the Right Dock & Boat Lift for MN?
August, 10 2018
Blog Post
How adult small groups say welcome that can sometimes say clique
September, 20 2018
Blog Post
Commissioned by Clearvoice Client - How to handle small group cliques
August, 30 2018
Website Copy
Trusted Lake Service Provider
August, 1 2018
PDF upload
Commissioned by Clearvoice Client - Faith & the Fourth of July
May, 15 2018
Blog Post
7 facts | Are you in the Minority?

Addressing stereotype with research. Graphics, research, copy.

July, 27 2016
Website Copy
Gets it Done | Collaborative Fusion

Resume Website

January, 30 2017

storytelling & content

Image upload
Communications Strategist - Timeline.JPG
First Somali American Legislator

News article

November, 17 2016
Ad/Promotional Copy
Event Speaker
Website Copy
Twin Cities' Refugees

seo copy links to other pages with a CTR rate of 44%
Ad/Promotional Copy
Knocking. Incessant knocking.

Writing Samples - Reports, Media, Social, Articles, Whitepapers

November, 1 2017
PDF upload
Myanmar - Writing Sample.pdf
PDF upload
Whose in your Wallet - Writing Sample.pdf

traffic generation & SEO

Social Copy
Anayltics: CPC .02 / Reach 2,917, Engagement 516 / Increase of 6350%

Social Copy with website conversion. Spent $6.00 over 3-Days: CPC .02 -REACH 2,917 / INCREASE of 16,194% -ENGAGEMENTS 516 (Organic and Paid) / INCREASE 6350% -PAGE VIEWS 116 - INCREASE 132% Photo and COpy by Melinda Bak

March, 3 2018
Website Copy
time to schedule your fall dock removal

Challenge: engage potential customers with content and ease of access. (Pre-existing website was dated and full of non-funtioning links, bereft of SEO). September note from Business Owner: "Wednesday a guy scheduled a phone call appt. I called him on Friday at the scheduled time, went to his house and sold him both a dock and lift sercie!!!! IT WORKS!!! I just love it. He said his wife found my website and he said, 'Kudos on the website, it's very nice!' They had been looking and knew that it was new. Good job!!! And thank you.

August, 1 2018
Website Copy
Analytics: 132% Increase in Page Views with Social | "Across the Wadi by Camel"

See adjacent Social Copy with website conversion: Spent $6.00 over 3-Days: CPC .02 with PAGE VIEW INCREASE of 132% -REACH 2,917 / INCREASE of 16,194% -ENGAGEMENTS 516 (Organic and Paid) / INCREASE 6350% Photo and Copy by Melinda Bak

March, 2 2018
Blog Post
One Team | Super Bowl Ad has Faith

leveraging current events to promote cause website Increase in Organic Search: 75% Increase in Direct Search: 283%

February, 5 2018
Website Copy
Doing good work - but lacking traffic?
July, 16 2018

Graphic sample - Resume

December, 1 2017
Who's in your wallet?
April, 22 2016
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