Melissa Stein

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Writer, Managing Editor

An experienced content writer with a passion for capturing a brand's voice + writing copy that sells.

Want words that make your pockets overflow with moolah AND magnetize your ideal customers? I can write them for you – tailored specifically to your brand's voice.

If you're an entrepreneur, influencer, or own a business, you need copy on your website that makes your customers want to fill their carts with your products and services.

Your website copy must capture your audience's attention in seconds or they'll dance back off into cyberspace...or even worse, check out your competitors.

As a professional writer for 4+ years, I have extensive experience crafting engaging, audience-centric content for social media, blog posts, web copy, and email marketing campaigns. I've written for clients ranging from growing startups and small businesses to international universities.

I specialize in creating clear, concise, and strategic messaging that makes customers believe in your business and realize you have something unique to offer.

If you're looking for...
- increased sales
- your target customers coming right to your site...and loving your business
- a website that reads like a real person, not a dusty library book
- people staying on your site and spending the big bucks

Let's work together!

I can help you with...
- copywriting
- blog and article creation
- web content
- creative writing
- editing

A few industries I've written for include marketing, translation, social media, customer service, education, real estate, and hospitality.

If you can't wait to sell more and attract your dream customers, reach out to me today. I'm ready to nail down your content marketing strategy and get to work.
Content Types
Article, Blog Post, Social Copy, Website Copy, Interview, Product Description, Ad/Promotional Copy, Email Newsletter, Guide, Landing Page
More Information
University of Washington , Creative Writing
Phoenix, AZ, USA|English

Published Content

These 2 New A.I. Tools Won't Write Your Emails--But They'll Make Them Sound a Whole Lot Better

You're about to fire off a response to your client. Do you sound collaborative--or combative? This clever technology can tell before you hit send.

November 20th, 2019
Blog Post
How to get more website traffic on a low budget

Individuals and small businesses need to find creative ways to drive website traffic if they’re going to compete with the deep pockets of large companies. But it’s not impossible to get more website traffic on a low budget. Check out our top tips to attract new visitors to your website and keep your existing customers coming back for more.

April 26th, 2019
Blog Post
The 2 Most Important Metrics for Paid Social (And How To Measure Them)

Looking to drive revenue and stand out from your competitors? Get these two metrics for paid social right and you'll never have to worry about money again.

September 23rd, 2019
Blog Post
Branded content vs content marketing: what’s the difference?

Many people assume branded content and content marketing are one and the same. They share similarities, but they still stand apart as two different methods with separate goals. Let’s take a deeper look at the difference between these popular strategies.

March 13th, 2019
Blog Post
A marketer’s cheat sheet: 4-must track content marketing results

Where should you look first when it comes to tracking your content marketing results? Here’s your content marketer’s cheat sheet.

October 8th, 2019
Blog Post
4 tips for growing your Facebook reach without boosting posts

Have you noticed it’s not as easy as it used to be to grow Facebook pages organically without paying for ads or boosting posts? While it’s certainly harder than before to have organic success with Facebook, it’s not entirely impossible…

April 29th, 2019
Blog Post
4 basics you need to include in your content strategy

Do you know how to develop a thorough content strategy that helps measure your goals and gets your campaigns seen by the right people? Find out the 4 things you must include in your content strategy.

July 17th, 2019
Blog Post
6 tricks to boost content engagement on your website

When someone visits your website, you only have seconds to capture their attention. Ideally, they stick around long enough to interact with the pages, check out your products, and read your content. But what if they leave before you even have a chance of converting them? Then it’s time to make some changes to increase user engagement with your content – which will lead to loyal customers and higher sales. Use these 6 simple tricks to boost content engagement on your website.

June 6th, 2019
Blog Post
3 smart ways to improve brand awareness on LinkedIn

With over 500 million members, LinkedIn is the ideal platform to promote your business and build brand awareness. But you’re competing against a growing number of brands on LinkedIn. How do you get audiences to notice yours? Here are 3 smart ways to improve brand awareness on LinkedIn.

May 22nd, 2019
Blog Post
4 barriers to achieving Customer Service Excellence

A strong and effective customer service is a fundamental aspect of any digital transformation initiative. However, when planning and implementing a winning customer service strategy, there are a number of common challenges businesses come up against. Here are four barriers to achieving customer service excellence, and the most effective ways to overcome them.

October 30th, 2018
Blog Post
How to develop a voice & tone guide

How can you create copy that's consistent across channels? Develop an effective voice & tone guide for your business. Learn how with these 4 easy tips.

October 16th, 2019
Blog Post
3 ways to improve microcopy on your website

Although microcopy is made up of a few words, it can have a big impact on user experience. Check out these 3 effective ways to improve microcopy on your website.

September 10th, 2019
Blog Post
The ins and outs of developing customer journey maps

Do you want to know more about how your target audience interacts with your products? Here's everything you need to know about customer journey maps.

September 24th, 2019
Blog Post
Content strategy and content marketing: how they differ and relate

Did you know 98% of senior marketers believe having a content strategy is important to achieving success? Learn more about how content marketing and content strategy differ and relate here.

July 2nd, 2019
Blog Post
4 copywriting techniques to captivate new customers

Struggling to convert new customers? Want to capture their attention the moment they land on your website? Try out these top 4 #copywriting techniques.

June 27th, 2019
Blog Post
Top 4 storytelling tips to earn your customers’ trust

Stories show your passion, competence, and most importantly, what sets you apart from your competitors. So, how do you attract customers with emotion-inducing words? Here are 4 storytelling tips that’ll earn your customers’ trust.

May 28th, 2019
Blog Post
10 reasons you need to run social media in different languages

If social media in different languages isn’t part of your marketing strategy yet, you could be leaving a lot of money on the table (especially if your competition starts targeting foreign markets first). But is multilingual social media the right choice for your business? Take a look at our 10 reasons you should be doing social media in different languages and decide for yourself.

March 6th, 2019
Blog Post
How to write a killer “About Us” page (with examples)

Your "About Us" page is the perfect opportunity to earn potential customers' trust and show off what makes your brand unique. Learn how to write a killer "About Us" page and check out examples of brands that get it right.

June 19th, 2019
Blog Post
10 free tools every copywriter needs right now

Did you know there are free tools out there that will improve your writing skills, productivity, and organization as a copywriter? Here’s our list of the 10 best free tools every copywriter needs right now.

July 9th, 2019
Blog Post
How to write a newsletter: a step-by-step guide

Need to know how to write a newsletter for your brand or business? Considering the number of global email users is expected to increase to 2.9 billion by 2019 – sending a well-written newsletter is still one of the most powerful ways to reach your audience. Equip your content marketing tool belt in our step-by-step guide for how to write a newsletter.

March 21st, 2019
Blog Post
Do local Facebook pages perform better than global ones?

Results show local Facebook pages outperform global pages by a long shot. But most big-name brands have both a global page and local pages, since they serve two very different purposes. With 2.23 billion people on the social media platform every month, businesses are using Facebook as a hub to connect with consumers all over the world. Let’s take a look at why local pages have become essential for any global brand looking to engage users worldwide on Facebook:

April 10th, 2019
Should Your Business Take a Political Stance? Here Are 3 Brands That Did--And How Their Customers Reacted

Iconic brands are taking a stand on political issues--and some are experiencing a massive increase in sales because of it.

September 27th, 2019
Blog Post
10 content marketing legends conquering the world

Building an international content marketing strategy that’ll have the entire planet hanging on your every word is the holy grail for today’s marketer. If you want your message to resonate on a global scale, take a leaf out of these content marketing experts’ books (and it just so happens most of them have written one).

February 12th, 2019
Blog Post
6 tools that make content strategists’ lives easier

How can you improve your content strategy? Use these (mostly free) tools to help create buyer personas, find relevant topics, and manage your workflow. Here's our list of 6 tools that make content strategists' lives easier.

August 6th, 2019
Blog Post
Freelance writer or content agency: what you need to know

Choosing between a freelance writer or content agency depends on several factors ranging from your company’s budget to your preferred management style. Here’s what you need to know before deciding which option is best for your business.

February 25th, 2019
Can't Stop Procrastinating? Here's The Surprising Thing That Says About Your Personality

Knowing why you put things off will help you to face your biggest projects head-on.

November 20th, 2019
Blog Post
8 best tools for running an effective multilingual blog

Being in charge of a multilingual blog can be tricky at times: things can get lost in translation (literally), traffic directed to the wrong posts, not to mention having to truly connect with culturally diverse readers all over the world. But using even just a few of the tools on this list can make a multilingual blogger’s life a whole lot easier…

April 29th, 2019
Blog Post
Glocalization: what it means and which brands are doing it best

In today’s increasingly global marketplace, smart brands are using glocalization to grow their customer base in foreign markets. They understand that successful market penetration requires more than translating your business materials into your target market’s language. It takes a deep understanding of local culture to win over international audiences. Here’s everything you need to know about glocalization and the companies that are doing it best:

March 27th, 2019
Blog Post
Why a quality translation agency is essential to scaling your business

With globalization on the rise, businesses and brands are using translation, localization, and transcreation to reach new markets around the globe. But these complex processes involve more than simply translating your company’s content into your target market’s language. Here’s how a quality translation agency can take your company to the next level:

February 20th, 2019
Blog Post
What is a back-end content strategist?

Do you wish you had someone to manage and make the most out of your content? You need a back-end content strategist. Here's everything you need to know.

July 29th, 2019
Blog Post
What is a front-end content strategist?

Could you use help defining your target audience and organizing your content marketing efforts? You need a front-end content strategist. Learn more here.

July 23rd, 2019
Landing Page

This is a landing page for a dual IMBA and master program at IE University.

April 1st, 2019
Landing Page

This is a landing page for a dual IMBA and master program at IE University.

April 2nd, 2019
Blog Post
How to choose the right multilingual SEO agency to grow your business

Multilingual SEO can be a game changer for a growing business. You’ll drive new traffic to your website from several countries and boost brand awareness globally, while also saving money on expensive traditional advertising. Of course, not all multilingual SEO agencies are created equal. So, how do you choose the best partner to help your business grow?

February 4th, 2019
Blog Post
Advertising localization: why you can’t just use Google Translate

Considering consumers are five times more likely to purchase from a website in their mother tongue, it comes as no surprise that savvy marketers are focusing on advertising localization to build awareness in foreign markets. But some businesses make the mistake of translating ads for other countries with machine translation services like Google Translate. Let’s take a deeper look at the importance of advertising localization, and why skipping a quality translation is never a good idea.

March 25th, 2019
Blog Post
Hit a dead end learning a second language? Here’s why

You’ve deleted the language apps. Printables and flashcards have been stuffed into your do-not-dare-touch drawer. And you even started ditching your language classes altogether. What happened? You were once so passionate about getting that second language under your belt, but now you’ve lost motivation entirely. Here are 3 reasons you got stuck learning a second language.

November 7th, 2018
Blog Post
How to translate a website: all the tools, tips and techniques you need

Understanding how to translate a website is essential to expanding into international markets, increasing sales, and reaching new audiences. But if you don’t have a bilingual team, it can be difficult to translate and localize your website to a quality standard. Discover how to overcome these challenges with these tools, tips, and techniques in our detailed guide for how to translate a website:

March 11th, 2019
Blog Post
Freelance translator or translation agency: the pros and cons

While either option might be able to solve your problem, there are a few major differences you should keep in mind. Here’s a breakdown of the pros and cons of hiring freelance translators and translation agencies to help you make the best decision for you.

March 18th, 2019
Blog Post
What is creative translation?

Creative translation is more than simply finding the words to say the same thing in another language. You need to think about conveying the same tone, emotion, and sentiment as if it were written by a native speaker. But to ensure your translation resonates with your target audience in other countries, you have to get creative. Unsure where to start with creative translation? Here’s everything you need to know:

March 1st, 2019
Blog Post
How to translate a book: everything you need to know

Whether you’re a small business or self-published author, translating your book is a great way to increase sales and reach new readers across the globe. But if you’re not fluent in another language, you might face some challenges when it comes to translating, localizing, and editing your book for an international audience. Learn the the best ways to tackle these obstacles and other useful tips in our comprehensive guide for how to translate a book:

February 26th, 2019
Blog Post
10 tips to make sure you never miss a translation deadline

Ensuring people hit their deadlines can be a real headache – especially when you have your own work that needs to get done on time. But you can make things easier on your employees by removing the obstacles that typically prevent deadlines from being met (and you’ll probably pop less Ibuprofen as a result). Here are 10 tips to pretty much guarantee your team never misses a translation deadline again.

April 29th, 2019
Blog Post
7 undeniable benefits of a good language translation service

It’s entirely possible for a business to grow globally without having a relationship with a good language translation service. You can hire freelance translators for smaller projects or even risk translation software like Google Translate for content your clients aren’t going to see. But there are certainly some amazing benefits to working with a good language translation service rather than the cheaper options…

April 2nd, 2019
Blog Post
How Countries All Over the World are Responding to the 2030 Agenda – and How You Can Help!

Certain countries around the globe are taking measures to fulfill the 2030 Agenda by setting up action plans to meet the Sustainable Development Goals. Nevertheless, other countries show little progress when it comes to institutionalizing these global aims. For this reason, it’s important that individuals do their part and realize that small steps can revolutionize the world.

January 28th, 2019
Blog Post
What is the 2030 Agenda?

The UN’s 2030 Agenda for Sustainable Development is a comprehensive plan that outlines how we can abolish poverty and transform the world into a peaceful, sustainable environment for all.

February 18th, 2019
Blog Post
The 3 hottest European startups of 2017

As the year comes to a close, startup entrepreneurs are busily tapping away at their keyboards, hosting brainstorming sessions and working hard to create the next big product that blows us all away. So, what creative companies have caught our eye this year? Let's take a look at 2017’s most disruptive startups to help you get inspired as we move into the new year.

November 24th, 2017
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