An experienced content writer with a passion for capturing a brand's voice + writing copy that sells.
Customers are dramatically more likely to engage with ads on Instagram than Twitter or Facebook. If you choose to place your bets--and your budget--on IG stories, here's how to ensure a bigger payoff.
Six countries have seen their Insta like counts go dark--now the social giant may shutter the feature worldwide. Here's how this critical change could impact your business.
With voice assistants and voice-enabled speakers spiking in popularity, savvy brands and businesses are devising creative marketing strategies to reach customers through voice marketing. If you're considering marketing through this channel in the near future, here are the four things you need to know.
A considerable 93% of B2B companies say that content marketing generates more leads than traditional marketing tactics. But to be successful, you’ll a solid plan before crafting content for your customers – and it takes a lot of time and effort to get the right results. Let’s take a look at how to get more inbound leads with a quality content marketing strategy:
You're about to fire off a response to your client. Do you sound collaborative--or combative? This clever technology can tell before you hit send.
Individuals and small businesses need to find creative ways to drive website traffic if they’re going to compete with the deep pockets of large companies. But it’s not impossible to get more website traffic on a low budget. Check out our top tips to attract new visitors to your website and keep your existing customers coming back for more.
Looking to drive revenue and stand out from your competitors? Get these two metrics for paid social right and you'll never have to worry about money again.
Many people assume branded content and content marketing are one and the same. They share similarities, but they still stand apart as two different methods with separate goals. Let’s take a deeper look at the difference between these popular strategies.
Where should you look first when it comes to tracking your content marketing results? Here’s your content marketer’s cheat sheet.
Have you noticed it’s not as easy as it used to be to grow Facebook pages organically without paying for ads or boosting posts? While it’s certainly harder than before to have organic success with Facebook, it’s not entirely impossible…
Do you know how to develop a thorough content strategy that helps measure your goals and gets your campaigns seen by the right people? Find out the 4 things you must include in your content strategy.
When someone visits your website, you only have seconds to capture their attention. Ideally, they stick around long enough to interact with the pages, check out your products, and read your content. But what if they leave before you even have a chance of converting them? Then it’s time to make some changes to increase user engagement with your content – which will lead to loyal customers and higher sales. Use these 6 simple tricks to boost content engagement on your website.
With over 500 million members, LinkedIn is the ideal platform to promote your business and build brand awareness. But you’re competing against a growing number of brands on LinkedIn. How do you get audiences to notice yours? Here are 3 smart ways to improve brand awareness on LinkedIn.
A strong and effective customer service is a fundamental aspect of any digital transformation initiative. However, when planning and implementing a winning customer service strategy, there are a number of common challenges businesses come up against. Here are four barriers to achieving customer service excellence, and the most effective ways to overcome them.
How can you create copy that's consistent across channels? Develop an effective voice & tone guide for your business. Learn how with these 4 easy tips.
Although microcopy is made up of a few words, it can have a big impact on user experience. Check out these 3 effective ways to improve microcopy on your website.
Do you want to know more about how your target audience interacts with your products? Here's everything you need to know about customer journey maps.
Did you know 98% of senior marketers believe having a content strategy is important to achieving success? Learn more about how content marketing and content strategy differ and relate here.
Struggling to convert new customers? Want to capture their attention the moment they land on your website? Try out these top 4 #copywriting techniques.
Stories show your passion, competence, and most importantly, what sets you apart from your competitors. So, how do you attract customers with emotion-inducing words? Here are 4 storytelling tips that’ll earn your customers’ trust.
If social media in different languages isn’t part of your marketing strategy yet, you could be leaving a lot of money on the table (especially if your competition starts targeting foreign markets first). But is multilingual social media the right choice for your business? Take a look at our 10 reasons you should be doing social media in different languages and decide for yourself.
Your "About Us" page is the perfect opportunity to earn potential customers' trust and show off what makes your brand unique. Learn how to write a killer "About Us" page and check out examples of brands that get it right.
Did you know there are free tools out there that will improve your writing skills, productivity, and organization as a copywriter? Here’s our list of the 10 best free tools every copywriter needs right now.
Need to know how to write a newsletter for your brand or business? Considering the number of global email users is expected to increase to 2.9 billion by 2019 – sending a well-written newsletter is still one of the most powerful ways to reach your audience. Equip your content marketing tool belt in our step-by-step guide for how to write a newsletter.
Results show local Facebook pages outperform global pages by a long shot. But most big-name brands have both a global page and local pages, since they serve two very different purposes. With 2.23 billion people on the social media platform every month, businesses are using Facebook as a hub to connect with consumers all over the world. Let’s take a look at why local pages have become essential for any global brand looking to engage users worldwide on Facebook:
Iconic brands are taking a stand on political issues--and some are experiencing a massive increase in sales because of it.
Building an international content marketing strategy that’ll have the entire planet hanging on your every word is the holy grail for today’s marketer. If you want your message to resonate on a global scale, take a leaf out of these content marketing experts’ books (and it just so happens most of them have written one).
How can you improve your content strategy? Use these (mostly free) tools to help create buyer personas, find relevant topics, and manage your workflow. Here's our list of 6 tools that make content strategists' lives easier.
Choosing between a freelance writer or content agency depends on several factors ranging from your company’s budget to your preferred management style. Here’s what you need to know before deciding which option is best for your business.
Knowing why you put things off will help you to face your biggest projects head-on.
Being in charge of a multilingual blog can be tricky at times: things can get lost in translation (literally), traffic directed to the wrong posts, not to mention having to truly connect with culturally diverse readers all over the world. But using even just a few of the tools on this list can make a multilingual blogger’s life a whole lot easier…
In today’s increasingly global marketplace, smart brands are using glocalization to grow their customer base in foreign markets. They understand that successful market penetration requires more than translating your business materials into your target market’s language. It takes a deep understanding of local culture to win over international audiences. Here’s everything you need to know about glocalization and the companies that are doing it best:
With globalization on the rise, businesses and brands are using translation, localization, and transcreation to reach new markets around the globe. But these complex processes involve more than simply translating your company’s content into your target market’s language. Here’s how a quality translation agency can take your company to the next level:
Do you wish you had someone to manage and make the most out of your content? You need a back-end content strategist. Here's everything you need to know.
Could you use help defining your target audience and organizing your content marketing efforts? You need a front-end content strategist. Learn more here.
This is a landing page for a dual IMBA and master program at IE University.
This is a landing page for a dual IMBA and master program at IE University.
Multilingual SEO can be a game changer for a growing business. You’ll drive new traffic to your website from several countries and boost brand awareness globally, while also saving money on expensive traditional advertising. Of course, not all multilingual SEO agencies are created equal. So, how do you choose the best partner to help your business grow?
Considering consumers are five times more likely to purchase from a website in their mother tongue, it comes as no surprise that savvy marketers are focusing on advertising localization to build awareness in foreign markets. But some businesses make the mistake of translating ads for other countries with machine translation services like Google Translate. Let’s take a deeper look at the importance of advertising localization, and why skipping a quality translation is never a good idea.
You’ve deleted the language apps. Printables and flashcards have been stuffed into your do-not-dare-touch drawer. And you even started ditching your language classes altogether. What happened? You were once so passionate about getting that second language under your belt, but now you’ve lost motivation entirely. Here are 3 reasons you got stuck learning a second language.
Understanding how to translate a website is essential to expanding into international markets, increasing sales, and reaching new audiences. But if you don’t have a bilingual team, it can be difficult to translate and localize your website to a quality standard. Discover how to overcome these challenges with these tools, tips, and techniques in our detailed guide for how to translate a website:
While either option might be able to solve your problem, there are a few major differences you should keep in mind. Here’s a breakdown of the pros and cons of hiring freelance translators and translation agencies to help you make the best decision for you.
Creative translation is more than simply finding the words to say the same thing in another language. You need to think about conveying the same tone, emotion, and sentiment as if it were written by a native speaker. But to ensure your translation resonates with your target audience in other countries, you have to get creative. Unsure where to start with creative translation? Here’s everything you need to know:
Whether you’re a small business or self-published author, translating your book is a great way to increase sales and reach new readers across the globe. But if you’re not fluent in another language, you might face some challenges when it comes to translating, localizing, and editing your book for an international audience. Learn the the best ways to tackle these obstacles and other useful tips in our comprehensive guide for how to translate a book:
Ensuring people hit their deadlines can be a real headache – especially when you have your own work that needs to get done on time. But you can make things easier on your employees by removing the obstacles that typically prevent deadlines from being met (and you’ll probably pop less Ibuprofen as a result). Here are 10 tips to pretty much guarantee your team never misses a translation deadline again.
It’s entirely possible for a business to grow globally without having a relationship with a good language translation service. You can hire freelance translators for smaller projects or even risk translation software like Google Translate for content your clients aren’t going to see. But there are certainly some amazing benefits to working with a good language translation service rather than the cheaper options…
Certain countries around the globe are taking measures to fulfill the 2030 Agenda by setting up action plans to meet the Sustainable Development Goals. Nevertheless, other countries show little progress when it comes to institutionalizing these global aims. For this reason, it’s important that individuals do their part and realize that small steps can revolutionize the world.
The UN’s 2030 Agenda for Sustainable Development is a comprehensive plan that outlines how we can abolish poverty and transform the world into a peaceful, sustainable environment for all.
As the year comes to a close, startup entrepreneurs are busily tapping away at their keyboards, hosting brainstorming sessions and working hard to create the next big product that blows us all away. So, what creative companies have caught our eye this year? Let's take a look at 2017’s most disruptive startups to help you get inspired as we move into the new year.