The Engineer of Calm® | Creative writing for not-so-creative firms
Hello! I'm the Engineer of Calm®, and I'm here to help you get the best out of your words.
No one wants to spend their precious time trying to decipher jargon or waffle. And apps like Grammarly will only tell you if you’ve made a glaring mistake, not if your text reads well.
You only have a few minutes to grab your reader’s attention so they keep reading what you have to say – so allow me to help you use that time wisely!
In addition to writing (or rewriting) your promotional materials, I can also help you sense-check your grammar, punctuation and structure without changing the essence of your work. This includes cross-checking your references to facts, real-life events, places, and people (to avoid issues with accuracy) and ensuring that your formatting is consistent.
You'll find me delightful to work with because:
- I speak your language. Besides my credentials, I come from a fast-paced commercial background and understand how you can position yourself as an expert and a leader - without sounding like a robot in the process! - I care about your results. When it comes to your success, I leave no stone unturned. I always ask the right questions and listen carefully because it's all about meeting your client at their point of need. No unnecessary hype. No gimmicks.
Having worked at (and with) companies such as the Boston Consulting Group (BCG), Prudential/M&G, Standard Chartered Bank, and smaller international firms in various roles, I appreciate high-quality work, communications and processes. So I aim to bring that experience to help YOU work well.
Does that sound good to you? Get in touch and let's explore how I could support you with making sure your marketing materials sound authentically yours.
Article, Blog Post, Whitepaper, Website Copy, Case Study, Buyers Guide, Ad/Promotional Copy, Guide, Commercial
Birkbeck, University of London, LLM Qualifying Law Degree
Brunel, BSc Occupational Therapy
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