Michael Donner

Content Strategist, Copywriter, Developmental Editor, Managing Editor

A Chief Marketing, Digital and Growth Leader

Results-driven, growth marketing and digital executive for B2B and B2C companies – start-up to global – with expertise in: retail, eCommerce, high-tech (enterprise software, cloud, SaaS), healthcare and cybersecurity. Conceives and implements innovative sales, marketing, digital demand generation/customer acquisition, customer experience and engagement strategies with closed-loop ROI to ignite digital transformation and profitable growth.

CORE COMPETENCIES
• Reinvigorate strategy, build tactical sales, demand generation/customer acquisition and growth marketing initiatives
• Manage product from inception to release: product marketing, commercialization, market research, competitive analysis, pricing and communications
• Recruit, train, mentor, lead and motivate staff
• Develop sales, merchandising, promotional pricing strategy and tactics aligned to target buyer
• Strategize/recruit/activate programs with channel partners/distributors, coupon/loyalty and content/influencer networks
• Launch digital media, SEM strategy, content, growth marketing and demand generation/customer acquisition across: behavioral marketing, search/intent, PPC, remarketing, retargeting, banner ads, paid and organic social, Google shopping, influencer and affiliate marketing
• Optimize video/search/display/shopping campaigns for demand capture/reactivation (Google/Facebook)
• Develop detailed attribution/reporting/analytics tracking/conversion rate/cost metrics: NPS, CAC, LTV, ROI & ROA
• Select and implement marketing technology


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Babson College, Bachelor of Science
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Published Content

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