Michael Galvin


Copywriter and marketing pro matching messages to audiences

I am a professional copywriter and campaign manager skilled at matching messaging to specific audiences - and getting customers to act. CV includes stints as corporate marketing director and marketing agency copywriter, client services director and new biz guy.

Copywriting for all channels: websites, ads, emailers, landing pages, articles, news releases, social posts, brochures & collateral.
Experienced in multiple verticals, B2B and B2C: tech, healthcare, e-commerce & retail, real estate & construction, finance, industrial, professional services and nonprofits.

Why me: Fast, efficient and highly effective!
Content Types
Article, Blog Post, Ebook, Social Copy, Interview, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Email Newsletter, Script, Commercial, Landing Page
More Information
Yale University, BA
Oakland, CA, USA|English, Estonian

Published Content

Success Without Surgery

What used to be called 'alternative medicine' is now mainstream for both clinics and consumers. I know this field well and was able to promote PRP and cell therapies as expansions of its classic physical therapy and chronic illness services.

Website Copy
Kelly's Choice | Nutritional Company | Central, NY

Nutrition and its links to health are well-founded and as time goes by, its impact on business productivity is ever-more evident. Kellys Choice is a terrific group of nutritionists in the NE US that counsel and train HR depts on nutrition. I did the Kelly's Choice website, videos, brochures and sales sheets, PowerPoint presentations.

Website Copy
First-Time Homebuyer?

I love credit unions! This is website copy for a large PA-based CU, American Heritage. I also wrote copy for their Better Homes real estate website and CU newsletters, emailers, direct mailers, postcards, in-branch POP, brochures, and social posts - and do the same for 6 other CUs around the country.

Blog Post
Another Prime Purchase – Amazon & Whole Foods

Matthews CRE provides mortgages for companies in a number of business verticals. This article explored Amazon's purchase of Whole Foods and its impact on Shopping Center property management and retail stores in competing categories. Other blogs explored investment opportunities in dialysis centers and in auto repair shops, asset evaluations in medical services real estate and other CRE issues.

October 5th, 2017

The medical device business is characterized by long supply chains. San Diego-based Co-Production Intl promotes locations in Mexico. This article created leads for their processing services.

Landing Page

SBA loans are an important pipeline for SMB financing - I was a SCORE counselor to train new businesses to market effectively. The SBA Group shepherds a business through the SBA process, and this article developed a lot of leads for them.

Landing Page
5 Common Mistakes Managers Make in Choosing an App Development Company

I write copy for startups launching apps, so I had a good feel for what companies need to develop a killer mobile app. This article for Cabot Solutions guides decision-making.

Do Solar Panels Increase Home Value?

Expertise in both real estate and solar, so writing about how solar can improve home resale value (and save bucks along the way) was a natural. Other solar articles covered DIY solar panels, solar-powered generators.

You Do Not Need a Credit History to Qualify for an FHA Loan

Deep expertise in both real estate and finance and any thing to do with mortgages. This is one of a series of articles; others were how to boost FICO scores, get banks to compete for your mortgage loan, alternatives for those with less-than-perfect credit.

December 27th, 2018
Guide to Low-Interest Credit Cards

One of a series of personal finance articles covering credit cards, student loans, mortgages, insurance

December 19th, 2018
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