Copywriter and marketing pro matching messages to audiences
What used to be called 'alternative medicine' is now mainstream for both clinics and consumers. I know this field well and was able to promote PRP and cell therapies as expansions of its classic physical therapy and chronic illness services.
Nutrition and its links to health are well-founded and as time goes by, its impact on business productivity is ever-more evident. Kellys Choice is a terrific group of nutritionists in the NE US that counsel and train HR depts on nutrition. I did the Kelly's Choice website, videos, brochures and sales sheets, PowerPoint presentations.
I love credit unions! This is website copy for a large PA-based CU, American Heritage. I also wrote copy for their Better Homes real estate website and CU newsletters, emailers, direct mailers, postcards, in-branch POP, brochures, and social posts - and do the same for 6 other CUs around the country.
Matthews CRE provides mortgages for companies in a number of business verticals. This article explored Amazon's purchase of Whole Foods and its impact on Shopping Center property management and retail stores in competing categories. Other blogs explored investment opportunities in dialysis centers and in auto repair shops, asset evaluations in medical services real estate and other CRE issues.
The medical device business is characterized by long supply chains. San Diego-based Co-Production Intl promotes locations in Mexico. This article created leads for their processing services.
SBA loans are an important pipeline for SMB financing - I was a SCORE counselor to train new businesses to market effectively. The SBA Group shepherds a business through the SBA process, and this article developed a lot of leads for them.
I write copy for startups launching apps, so I had a good feel for what companies need to develop a killer mobile app. This article for Cabot Solutions guides decision-making.
Expertise in both real estate and solar, so writing about how solar can improve home resale value (and save bucks along the way) was a natural. Other solar articles covered DIY solar panels, solar-powered generators.
Deep expertise in both real estate and finance and any thing to do with mortgages. This is one of a series of articles; others were how to boost FICO scores, get banks to compete for your mortgage loan, alternatives for those with less-than-perfect credit.
One of a series of personal finance articles covering credit cards, student loans, mortgages, insurance