Marketing content writer with years of agency and freelance experience.
This blog post was adapted from the transcript of a webinar covering the same subject.
A step-by-step guide to incorporating a small business — which is surprisingly easy to do.
This article provides small business owners with some tips on how to make their employee onboarding process a bit smoother. It's published on the website of a business that provides workers' compensation insurance.
Here's another post I ghostwrote for Fast Capital 360. I particularly like the graphics they used on this one. :)
I didn't know much about revolving credit before I wrote this piece, but once I started doing research, the concept was pretty familiar.
Here's another ghostwritten piece of Fast Capital 360, this time about business loans specifically for veterans. I've written about veteran benefits before for a trucking and logistics company. In that case, they encouraged veterans to take advantage of educational benefits to become certified truck drivers. This was a bit more complicated, but nonetheless interesting.
This was another interesting topic I had the pleasure of writing about for BRM Institute. I've always been fascinated by all the nuances in the English language, both by how they separate us and by how they bring us together.
I was excited at the opportunity to be published by Cox Communications. It's not often I get to be published by a company that has such brand recognition. I was also pleased by the success of this article. At the time of this writing, the article had been shared 95 times. This is a basic piece about trends in the startup community, with a particular emphasis paid to technology trends.
This is an article I wrote for Fast Capital 360 about how to incorporate a business (or organize a business into an LLC). Much of this information is already widely available on the internet, but they wanted to create a simple step-by-step guide that would break the incorporation process down for entrepreneurs. The folks at Fast Capital 360 were kind enough to include my bio and create an author page for me on their blog, so my byline will be included in future articles I write for them. I make note of this only because most of the work I do for other clients is ghostwritten.
This is a post I wrote for a company that empowers entrepreneurs. This is an interesting topic, as it isn't uncommon for startup owners to change their vision based on what's going on in the market. Sometimes, it helps to go back to your roots.
You don't often hear much about custom CRM solutions. Most CRM vendors can customize their product to a certain extent, but that's usually with APIs and integrations. I wrote this article to speak to those business decision-makers who need more than a one-size-fits-all CRM>
This is a brief post describing the relationship between Business Relationship Management and the Agile concept—namely, how they complement one-another to help businesses deliver value. I wasn't well-versed in Agile before writing this, although I had already heard much about it. I enjoyed doing the research for this piece because it gave me the opportunity to finally learn about it. I wasn't aware that Agile had its roots in software development, for example.
This article was written for a business news site that also provides backlinks to customers. The purpose of the piece is to explain the importance of business process management and encourage the reader to explore further, either on the news website or via the backlink.
I wrote this piece for a business news site that also provides backlinks as a service.
I ghostwrote this piece for a company that provides businesses with bookkeeping software. The target audience includes small business owners who need the services of a CFO but can't afford to hire one in-house. My background isn't in finance, but I'm always interested in writing articles about it. I learned a lot about business finance, startup funding, and investing from a previous client who provided investing advice for high-wealth individuals and business owners. I also learned how little I knew about the subject, which was probably the more important learning experience.
I wrote this post in response to changes in team dynamics that are occurring across many industries, particularly in the tech and business services industries. We're starting to move away from the old office hierarchies of the 80's and 90's. Some of the same structure i still there, but managers have realized they need to change the way they approach their teams to engage with an increasingly younger workforce. There's some confusion in this regard. A lot of attention has been paid to office perks. Those are important, but successful team-building isn't something you can manufacture by designating Friday as "jeans and T-shirt day."
This article educates small businesses about reducing their business expenses. The site serves as a resource for business owners and provides backlinks to other companies.
This is a simple review of the Salesforce platform from the perspective of the small business owner. Salesforce may not be the best choice for small businesses, but it might be important to familiarize yourself with it if you intend to grow your business into it. It's the most popular CRM on the planet.
I used Hotjar for a long time at my agency job. We had a limited subscription, but even that was immensely valuable. It was interesting watching people interact with our website, but I also learned just how temperamental people can be when browsing web pages. Hotjar taught me the importance of UX, so I was happy to write a review of it for Ladder.
I wrote this somewhat extensive comparison of Stripe and Square, two payment processing platforms, for Fast Capital 360's audience of small business owners and entrepreneurs. This is also one of my few bylined articles. Comparing the two platforms is worthwhile because, although they essentially do the same thing, they operate very differently. Stripe, in essence, is nothing more than a few lines a code you can install in the back-end of your website to accept payments. Square, on the other hand, provides businesses withe physical hardware to accept payments in their stores. It's worth it for small business owners to explore these differences and the platforms separate fee structures before making a commitment.
This is an article I ghostwrote for Fast Capital 360 about QuickBooks and FreshBooks. As a freelancer, I do most of my accounting on an Excel spreadsheet, and I don't have a background in bookkeeping, so I had to educate myself on these brands before writing. Thankfully, there was plenty of information available, and not only from the software websites themselves. People have pretty strong opinions about which software is better, and why.
I wrote this blog post for a company that provides accounts payable software to businesses.
In writing this article, I was surprised to learn about all the statistics surrounding call waiting music. Most people consider it an annoyance, but businesses live or die by whether their customers are willing to wait on hold.
Business taxes tend to be complicated, especially for new business owners and first-time entrepreneurs. The company I wrote this article for provides businesses with accounting and tax services as well as a technology stack that helps clients streamline their accounting functions.
This website is an extension of an SEO agency that I write content for. They wanted to break into the cannabis industry, so I came up with a long list of blog topics and they created a newly-branded website for the effort. This is the first topic. Hypothetically, a cannabis business could turn to any agency for marketing help. But it makes sense for them to use an agency that has tied to the industry, or at least one that is cannabis-friendly. This post attempts to drive that point home.
I ghostwrote this piece for a British company that provides insurance to trade professionals and businesses.
I ghostwrote this piece for a company that provides coaching & strategy services, but they also provide consulting services surrounding Infusionsoft software. This is a type of business automation software that has a huge following among small businesses. The purpose of this post is to lay out the benefit of the software and implore the reader to seek consulting services to implement it.
This is a blog post I wrote for a British company that rents virtual office spaces in London. It's an interesting concept: Companies pay to get get a mail forwarding service, a call answering service, and meeting rooms they can use for client meetings. But the real prize is the flashy London address. This opens up opportunities for small businesses who just can't afford the commercial real estate in the London metropolitan area.
This article was featured on a lifestyle blog for entrepreneurs. It also provides a link back to a client's website. I did enjoy learning more about SECaaS. All of the "as a service" products on the market these days are interesting, and constantly evolving.
I ghostwrote this piece for an individual who provides services to entrepreneurs and startups. He also runs a back-linking operation on his blog, providing links to client websites for revenue.
Not to be confused with cyber-security, this post was written for a business security firm that employs armed guards and implements video surveillance.
I wrote this short piece for a marketing consulting, web design, SEO, and social media management firm. The target audience is small business owners who know they need marketing but aren't sure about whether they should hire a marketing consultant.
I enjoyed writing this a lot more than I expected. Obviously, I have no background in engineering or construction, so I had to do an extensive amount of research to write this. But I learned quite a bit about how bridges are constructed and the amount of work required to maintain them. These are things I wouldn't have been able to appreciate otherwise — like most people, I always took our roads and bridges for granted.
This article specifically targets construction companies, who apparently tend to have a serious problem with paper piling up in their offices. The purpose of the post is to encourage those business owners to go paperless, take a more data-driven approach to their operations, and, of course, enlist the services of this client to make it all happen.
I ghostwrote this post for a company that serves as a broker between businesses and construction trailer companies. The objective was to inform the audience of why investing in a portable construction office is a good idea — even if they aren't a construction company. I particularly enjoyed doing the research for this piece. It was interesting how these mobile offices tied into remote work. Apparently, some people even buy them to put on their residential properties to use as at-home offices.
This is a piece I wrote for ICW, or International Construction Week, an event about the latest developments in construction. It takes (or took) place in Malaysia.
This is just a fun article I wrote about buying a horse for an affiliate website.
I was surprised to learn that owners of light jets can take a 100% tax break on their purchase up to 2023 (as long as they meet certain requirements). This post outlines how to do it. It's directed at high-wealth individuals and business leaders who have the income and resources to use such aircraft.
This article is directed at high-wealth individuals who own a private jet, either for personal or for business purposes. I was interested (and somewhat dismayed) to learn about the tax laws regarding private jets. Owners can take a surprising number of deductions. Of course, there are some stipulations, which I outline here.
This is another consumer-facing article that provided a link to a client's website. I learned a bit about how air conditioners work by doing this piece.
I ghostwrote this article for a news site that caters to a wide audience. This was part of a backlinking strategy for a consumer product site that features comparisons of vacuums.
One of my rare consumer-facing articles, this piece provided an link back to a client's website.
I wrote this article for Fiverr as more of a press release than a blog post. Although it announces new online courses designed to benefit Fiverr's freelancer community, it was published on Fiverr's blog for Fiverr Affiliates — the idea being that Affiliates could promote the new course offerings on their own sites, drive traffic to Fiverr's courses, and earn revenue in the process. Now that's great marketing! I housed this under "Employment" only because the target audience is made up of self-employed people (affiliates and freelancers).
As a remote worker myself, I'm all too familiar with some of these challenges. That made this piece an enjoyable one to write. Karbon is a centralized platform for communications, tasks, and workflows. They primarily market to accounting firms, but they can also serve marketing departments and other areas of the business.
I was very interested in writing about this topic. Having come of age during the financial crisis, I was accustomed to my peers changing jobs once every year, even once every few months. This topic is also interesting from a cultural and historical perspective. We're quickly departing a time when you could work at a single company for 40 years and expect a pension upon retirement (which is what my wife's grandfather did at General Electric). Something like 50% of the U.S. workforce will be comprised of contractors and freelancers in the next decade. It will be interesting (and a bit scary) to see how things change by then.
The website I wrote this article for helps data science and tech professionals find employment. Data science is becoming an important skill set in marketing departments around the world, as most marketers have more data than they know what to do with and not enough of a STEM background to process it all.
This post is meant to help employees understand the codes on their pay stubs. The site is a monetized article posting site that hosts articles about weird and interesting topics.
This article appeared on an affiliate website with a link back to a client's website. Breaking into tech blogging isn't easy, and only those with years of experience working in the tech industry stand a chance of being successful. At the very least, you'd need some connection to the industry and an educational background centered around tech. Still, some people make a good living blogging. Many more can earn a little extra on the side doing it. I've found that ghostwriting is a service that more people are willing to pay for. You don't get to use your byline as much, but the work is steadier.