Michael Rand

Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Writer

Clarity trumps everything.

I’ve spent years studying writing and the effective usage of the English language. Professionally, I've learned how to educate, guide, convert, and win the trust of readers. I’ve spent over two years writing blog posts, eBooks, press releases, and web copy in an agency setting, all while working on additional professional writing projects in my free time. In addition to writing, I'm also skilled in proofreading and editing. Although I've spent most of my professional career as a business ghostwriter, I also write creatively, having published several short memoirs and fiction pieces in literary magazines.

My objective is to provide my strong writing skills to businesses, organizations, and individuals who need precise language, meaningful content, and an editorial eye. I wish to grow, not just as a writer, but as a professional and as a person.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Product Description, Case Study, Buyers Guide, Press Release, Guide, Landing Page, Checklist
More Information
Lynchburg College, BA - English (Writing)
Salem State University, MA - English (Writing)
Massachusetts|English
Publications
N/A

Published Content

1
blog.marketveep.com
Blog Post
Why You Should Make the Switch to Inbound Sales

This post was a part of my marketing agency's effort to offer more sales support services to clients and prospects. It began in response to several clients asking if we offered services like sales coaching, sales collateral development, slide presentation development, and email script writing. We hadn't done much in the way of helping sales teams before (we thought of ourselves purely as a marketing team), but it represented an opportunity so we jumped at the chance. We also recognized that sales and marketing are inherently linked, so it made sense for us to educate ourselves more and offer to help. We wrote a series of blog posts and created gated content centered around sales team support services to capture leads. We even created an additional section on our services page and created a separate service page for sales support, which I wrote the copy for. The content brought in quite a few leads asking for collateral and other projects. After this initiative, we offered sales support services on all our calls with prospects.

June, 1 2018
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