Michael Rand

Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Writer

Marketing Content Writer with Years of Agency Experience.

I’ve studied writing and the effective use of the English language for years. Professionally, I've learned how to educate, guide, convert, and win the trust of readers. I’ve written blog posts, eBooks, press releases, and web copy in an agency setting. In addition to writing, I'm also skilled in proofreading and editing.

I've spent most of my professional career as a business ghostwriter, but I also write creatively, having published several short memoirs and short fiction pieces in literary magazines.

My objective is to provide my strong writing skills to businesses, organizations, and individuals who need precise language, meaningful content, and an editorial eye. I wish to grow, not just as a writer, but as a professional and as a person.

I have experience writing about digital marketing, SEO, lead generation, law, enterprise technology, IT services, cloud computing, small business management, business operations, startups, and various other topics.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Product Description, Case Study, Buyers Guide, Press Release, Guide, Landing Page, Checklist
More Information
Lynchburg College, BA - English (Writing)
Salem State University, MA - English (Writing)
Boston, MA, USA|English
Publications
N/A

Business (General)

10
s3angels.org
Blog Post
Controlling Your Company's Vision: How to Protect Your Projects, Profits, and Your Passion

This is a post I wrote for a company that empowers entrepreneurs. This is an interesting topic, as it isn't uncommon for startup owners to change their vision based on what's going on in the market. Sometimes, it helps to go back to your roots.

unim.com
Blog Post
How Can Custom CRM Software Improve Employee Productivity and Business Operations in 2019

You don't often hear much about custom CRM solutions. Most CRM vendors can customize their product to a certain extent, but that's usually with APIs and integrations. I wrote this article to speak to those business decision-makers who need more than a one-size-fits-all CRM>

ddcusa.com
Blog Post
5 Reasons Why Vendor Compliance is Important for Law Firms

This is a brief blog post about the risk that comes with third-party vendors in a law firm's supply chain. One might not think a law firm even HAS a supply chain, but they rely on many of the same products and services as other companies, even if it comes down to office supplies. Overall, the post is meant to address the fact that few law firms are implementing compliance protocols with their vendors. They have no way of ensuring their vendors live up to their performance standards. Ethical standards are also a concern. For example, some overseas vendors may exploit child labor. This fact may not be known until it's revealed in the media, along with the identities of all the vendor's U.S. customers.

January, 10 2019
brm.institute
Blog Post
How BRM Makes Agile Software Development & Management Theory Even More Successful

This is a brief post describing the relationship between Business Relationship Management and the Agile concept—namely, how they complement one-another to help businesses deliver value. I wasn't well-versed in Agile before writing this, although I had already heard much about it. I enjoyed doing the research for this piece because it gave me the opportunity to finally learn about it. I wasn't aware that Agile had its roots in software development, for example.

January, 8 2019
atyourbusiness.com
Article
What Is BPM? The Ins and Outs of Business Process Management and Why You Need It

This article was written for a business news site that also provides backlinks to customers. The purpose of the piece is to explain the importance of business process management and encourage the reader to explore further, either on the news website or via the backlink.

November, 29 2018
digitalmediathoughts.com
Article
Ecommerce Businesses: How to Start an Ecommerce Business Without Spending Any Money

I wrote this piece for a business news site that also provides backlinks as a service.

December, 14 2018
mybusinesscents.com
Blog Post
What is an Outsourced CFO?

I ghostwrote this piece for a company that provides businesses with bookkeeping software. The target audience includes small business owners who need the services of a CFO but can't afford to hire one in-house. My background isn't in finance, but I'm always interested in writing articles about it. I learned a lot about business finance, startup funding, and investing from a previous client who provided investing advice for high-wealth individuals and business owners. I also learned how little I knew about the subject, which was probably the more important learning experience.

December, 18 2018
blog.marketveep.com
Blog Post
How to Build a Successful Team

I wrote this post in response to changes in team dynamics that are occurring across many industries, particularly in the tech and business services industries. We're starting to move away from the old office hierarchies of the 80's and 90's. Some of the same structure i still there, but managers have realized they need to change the way they approach their teams to engage with an increasingly younger workforce. There's some confusion in this regard. A lot of attention has been paid to office perks. Those are important, but successful team-building isn't something you can manufacture by designating Friday as "jeans and T-shirt day."

April, 1 2017
monetize.info
Article
Cutting Costs: How to Drastically Cut Down Your Business Expenses

This article educates small businesses about reducing their business expenses. The site serves as a resource for business owners and provides backlinks to other companies.

November, 16 2018

Business Products & Services

12
lexingtonlogistics.com
Blog Post
The Highlights Of the Changing Landscape of Same Day Delivery Logistics

I wrote this piece for a company that provides professional courier services. They're what's known as a "last mile" delivery provider. They help businesses fulfill their customers' demands for on-time delivery, using technology to provide parcel tracking and other services.

December, 14 2018
amazingvoice.com
Blog Post
How to Increase Caller Retention with Music on Hold

In writing this article, I was surprised to learn about all the statistics surrounding call waiting music. Most people consider it an annoyance, but businesses live or die by whether their customers are willing to wait on hold.

February, 4 2019
readygreen.com
Blog Post
What Makes a Cannabis SEO Agency Different?

This website is an extension of an SEO agency that I write content for. They wanted to break into the cannabis industry, so I came up with a long list of blog topics and they created a newly-branded website for the effort. This is the first topic. Hypothetically, a cannabis business could turn to any agency for marketing help. But it makes sense for them to use an agency that has tied to the industry, or at least one that is cannabis-friendly. This post attempts to drive that point home.

February, 1 2019
tradesmansaver.co.uk
Blog Post
9 Reasons Why You Shouldn’t Object to Legal Expenses Insurance

I ghostwrote this piece for a British company that provides insurance to trade professionals and businesses.

onlinemarketingmuscle.com
Blog Post
1 thought on “Lower Your Workload: How Infusionsoft Consulting Software Can Help You Please Your Clients”

I ghostwrote this piece for a company that provides coaching & strategy services, but they also provide consulting services surrounding Infusionsoft software. This is a type of business automation software that has a huge following among small businesses. The purpose of this post is to lay out the benefit of the software and implore the reader to seek consulting services to implement it.

January, 24 2019
hoxtonmix.com
Blog Post
How Virtual Office Rentals Can Save You Time and Money

This is a blog post I wrote for a British company that rents virtual office spaces in London. It's an interesting concept: Companies pay to get get a mail forwarding service, a call answering service, and meeting rooms they can use for client meetings. But the real prize is the flashy London address. This opens up opportunities for small businesses who just can't afford the commercial real estate in the London metropolitan area.

December, 17 2018
thephatstartup.com
Article
SECaaS: What Is Security as a Service and How Can It Benefit Your Business?

This article was featured on a lifestyle blog for entrepreneurs. It also provides a link back to a client's website. I did enjoy learning more about SECaaS. All of the "as a service" products on the market these days are interesting, and constantly evolving.

December, 29 2017
mikemcritchie.com
Article
10 Brilliant Reasons Why Top Companies Are Choosing IT Outsourcing

I ghostwrote this piece for an individual who provides services to entrepreneurs and startups. He also runs a back-linking operation on his blog, providing links to client websites for revenue.

December, 16 2018
smartsecuritypros.com
Blog Post
9 Business Security Methods That’ll Keep Your Business Safe

Not to be confused with cyber-security, this post was written for a business security firm that employs armed guards and implements video surveillance.

December, 16 2018
northlakedigital.com
Guide
A Guide to Understanding What a Marketing Consultant Does

I wrote this short piece for a marketing consulting, web design, SEO, and social media management firm. The target audience is small business owners who know they need marketing but aren't sure about whether they should hire a marketing consultant.

December, 4 2018
psychometrics-blog.rightpeople.com.au
Blog Post
The Top 8 Benefits of Screening New Hires with Pre-Employment Skills Testing

I wrote this blog post for an Australian company that provides skills and personality testing services to businesses. The businesses use these services to screen employees during the application process. One of the most interesting parts of writing this piece was learning about the laws that regulate this practice. There are certain types of tests that aren't allowed, such as lie detector tests and discriminate testing. This was SEO content, so the objective was to rank for certain keywords. Ideally, the reader would also come to understand the value of skills testing and inquire further.

December, 6 2018

Construction

3
usconstructiontrailers.com
Blog Post
Why Smart Business Owners Know to Invest in a Portable Construction Office

I ghostwrote this post for a company that serves as a broker between businesses and construction trailer companies. The objective was to inform the audience of why investing in a portable construction office is a good idea — even if they aren't a construction company. I particularly enjoyed doing the research for this piece. It was interesting how these mobile offices tied into remote work. Apparently, some people even buy them to put on their residential properties to use as at-home offices.

December, 3 2018
icw.my
Blog Post
Stay Updated! 5 Construction Industry Trends to Be Aware of in 2019

This is a piece I wrote for ICW, or International Construction Week, an event about the latest developments in construction. It takes (or took) place in Malaysia.

February, 5 2019

Consumer Products & Services

7
blog.esurance.com
Article
5 Car Innovations from the 2019 NAIAS That’ll Change the Way You Drive

I wrote this article for Esurance, who were kind enough to include my byline at the top of the article (a rarity in this business!). This article is a recap of some of the highlights from the North American International Auto Show. Aside from concept cars, there are some interesting technologies being deployed in the auto industry. Of course, concept cars get most of the attention.

January, 23 2019
whatutalkingboutwillis.com
Article
Buying a Horse? Don’t Make These 10 Mistakes

This is just a fun article I wrote about buying a horse for an affiliate website.

January, 27 2019
vref.com
Blog Post
No Employee Business Expenses for Individual Owners: What Light Jet Owners Need to Know

This article is directed at high-wealth individuals who own a private jet, either for personal or for business purposes. I was interested (and somewhat dismayed) to learn about the tax laws regarding private jets. Owners can take a surprising number of deductions. Of course, there are some stipulations, which I outline here.

January, 14 2019
knockoffdecor.com
Article
5 Reasons Why Your Air Conditioner is Not Cooling

This is another consumer-facing article that provided a link to a client's website. I learned a bit about how air conditioners work by doing this piece.

January, 2 2019
onlinenewsbuzz.com
Article
What is the Best Vacuum for a Household with Kids?

I ghostwrote this article for a news site that caters to a wide audience. This was part of a backlinking strategy for a consumer product site that features comparisons of vacuums.

December, 3 2018

Employment

3
datasciencecareeroptions.com
Blog Post
How Data Science is Disrupting Marketing

The website I wrote this article for helps data science and tech professionals find employment. Data science is becoming an important skill set in marketing departments around the world, as most marketers have more data than they know what to do with and not enough of a STEM background to process it all.

February, 1 2019
weirdomatic.com
Article
Your Key to Deciphering the Mysteries of Pay Stub Deduction Codes

This post is meant to help employees understand the codes on their pay stubs. The site is a monetized article posting site that hosts articles about weird and interesting topics.

November, 17 2018

Finance

2
rushprnews.com
Article
5 Clever Strategies to Save Money Fast to Enjoy Life More

This is a simple, consumer-facing article about quick ways to save money. This article provided a link back to a client website.

January, 12 2019

Healthcare & Medical

2
addiction-treatment-services.com
Website Copy
Inhalants

This was a departure from my usual blog post writing. Although this web page is similar to an article or blog post, the client wanted it to be evergreen and serve as a piece of pillar content for a series of other articles on inhalants (which explains the length). This company helps addicts find recovery resources.

January, 21 2019

IT & Technology

10
host.ie
Blog Post
Slow Loading Websites: 15 Ways To Speed Up Your Irish Business Website

Slow-loading websites can have a dramatic impact on a digital marketing campaign. Most people expect websites to load extremely fast. Personally, I assume that a website is infected with malware if it takes too long to load. That doesn't inspire confidence in me, and I'm less willing to convert.

January, 15 2019
host.ie
Blog Post
13 Top Tips for Building the Best Irish Business Websites

This is another article I wrote for an Irish web hosting company. While they don't provide web design services, this post could serve to capture some relevant traffic on their site. I only sourced statistics from UK and EU-based publications for this blog post.

December, 26 2018
nynerds.com
Blog Post
What Is a Security Audit? And Why Does Your NYC Business Need One?

I wrote this article for a cyber security and IT firm in New York. The purpose is to convince the audience (business owners) they need a security audit, which, if they're reading the article, they probably do.

December, 19 2018
host.ie
Blog Post
What Is Web Hosting and How Does It Work in Ireland?

This is a blog post I wrote for an Irish web hosting company.

December, 21 2018
nationalcws.com
Blog Post
What Is Onsite Data Destruction and Why Is It so Important?

This is an article I wrote about onsite data destruction for a company that helps businesses keep data safe, relocate their data centers, and shred documents, among other services. Many businesses think data is deleted just by pressing the "delete" key or moving files into their "Recycling Bin," but most computer hardware maintains an imprint of data that can be restored at a later date, even when that data has been "deleted." This poses a security risk when hardware is disposed of improperly. Bad actors can acquire the hardware, restore the data, and use sensitive information, like passwords, to hack into networks.

January, 1 2019
nationalcws.com
Guide
The Ultimate Guide to Moving a Data Center

This is another post I wrote for a company that provides data security and hardware management solutions. I don't have an IT background, but it's a topic that fascinates me. I had to do a great deal of research to write this article, but I was happy to do it. Most professionals take their systems for granted, never thinking about the hardware that makes it all possible. Every cloud service we implement lives somewhere — usually in a data center that must be managed, regulated, and kept secure. I imagine moving an entire data center is a gargantuan undertaking.

January, 21 2019
host.ie
Blog Post
Cloud Hosting vs Shared Hosting: What’s Better for Irish Businesses?

This post was written in the Queen's English, which was an interesting challenge. Thankfully, there's plenty of software available to help you Anglicize your writing. This post is designed to help Irish businesses understand the difference between cloud hosting and shared (or VPS) hosting. Each has their own drawbacks and benefits. Ultimately, this company wants Irish businesses to contact them to discuss their options.

November, 17 2018
powerinception.com
Article
Every Business Should Have Its Own Private Cloud: Here’s Why

This piece was uploaded a monetized article-posting website that caters to both consumers and businesses. They're an Amazon affiliate. Their primary topics are consumer electronics, tools, circuitry, and business IT.

November, 18 2018
federal-recordsmanagement.com
Blog Post
5 Reasons Data Protection is More Important Than Ever for Your Business Today

Despite the focus on data security, I actually wrote this post for a company that provides document shredding services to businesses. Obviously, the two are interlinked, but I thought they took on an interesting strategy in writing content about data breaches. That's obviously the hot topic right now, and since both document mismanagement and data mismanagement can lead to the same results, this article is pertinent. The target audience for this piece might be a CIO, CTO, or CSO. It could even be the CEO of a small business or a director.

December, 10 2018

Law

8
© ClearVoice, Inc.