Michael Rand

Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Writer

Marketing content writer with years of agency and freelance experience.

I’ve studied writing and the effective use of the English language both as an undergraduate and a graduate student. Professionally, I've learned how to educate, guide, convert, and win the trust of readers. I’ve written blog posts, eBooks, press releases, and web copy in an agency setting. In addition to writing, I'm also skilled in proofreading and editing.

I've spent most of my professional career as a business ghostwriter, but I also write creatively, having published several short memoirs and short fiction pieces in literary magazines.

My objective is to provide my strong writing skills to businesses, organizations, and individuals who need precise language, meaningful content, and an editorial eye. I wish to grow, not just as a writer, but as a professional and as a person.

I have experience writing about digital marketing, SEO, lead generation, law, enterprise technology, IT services, cloud computing, small business management, business operations, startups, and various other topics.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Case Study, Buyers Guide, Press Release, Guide, Landing Page, Checklist
More Information
Lynchburg College, BA - English (Writing)
Salem State University, MA - English (Writing)
Boston, MA, USA|English
Publications
N/A

Business (General)

15
fastcapital360.com
Blog Post
Revolving Credit: How It Works & How It Can Be Used in Small Business Lending

I didn't know much about revolving credit before I wrote this piece, but once I started doing research, the concept was pretty familiar.

May 14, 2019
fastcapital360.com
Blog Post
Top Small Business Loans for Veterans

Here's another ghostwritten piece of Fast Capital 360, this time about business loans specifically for veterans. I've written about veteran benefits before for a trucking and logistics company. In that case, they encouraged veterans to take advantage of educational benefits to become certified truck drivers. This was a bit more complicated, but nonetheless interesting.

brm.institute
Article
Adopting a Shared Language Drives Business Value

This was another interesting topic I had the pleasure of writing about for BRM Institute. I've always been fascinated by all the nuances in the English language, both by how they separate us and by how they bring us together.

February 13, 2019
fastcapital360.com
Blog Post
How to Incorporate a Business in 9 Steps

This is an article I wrote for Fast Capital 360 about how to incorporate a business (or organize a business into an LLC). Much of this information is already widely available on the internet, but they wanted to create a simple step-by-step guide that would break the incorporation process down for entrepreneurs. The folks at Fast Capital 360 were kind enough to include my bio and create an author page for me on their blog, so my byline will be included in future articles I write for them. I make note of this only because most of the work I do for other clients is ghostwritten.

September 9, 2019
s3angels.org
Blog Post
Controlling Your Company's Vision: How to Protect Your Projects, Profits, and Your Passion

This is a post I wrote for a company that empowers entrepreneurs. This is an interesting topic, as it isn't uncommon for startup owners to change their vision based on what's going on in the market. Sometimes, it helps to go back to your roots.

unim.com
Blog Post
How Can Custom CRM Software Improve Employee Productivity and Business Operations in 2019

You don't often hear much about custom CRM solutions. Most CRM vendors can customize their product to a certain extent, but that's usually with APIs and integrations. I wrote this article to speak to those business decision-makers who need more than a one-size-fits-all CRM>

ddcusa.com
Blog Post
5 Reasons Why Vendor Compliance is Important for Law Firms

This is a brief blog post about the risk that comes with third-party vendors in a law firm's supply chain. One might not think a law firm even HAS a supply chain, but they rely on many of the same products and services as other companies, even if it comes down to office supplies. Overall, the post is meant to address the fact that few law firms are implementing compliance protocols with their vendors. They have no way of ensuring their vendors live up to their performance standards. Ethical standards are also a concern. For example, some overseas vendors may exploit child labor. This fact may not be known until it's revealed in the media, along with the identities of all the vendor's U.S. customers.

January 10, 2019
brm.institute
Blog Post
How BRM Makes Agile Software Development & Management Theory Even More Successful

This is a brief post describing the relationship between Business Relationship Management and the Agile concept—namely, how they complement one-another to help businesses deliver value. I wasn't well-versed in Agile before writing this, although I had already heard much about it. I enjoyed doing the research for this piece because it gave me the opportunity to finally learn about it. I wasn't aware that Agile had its roots in software development, for example.

January 8, 2019
atyourbusiness.com
Article
What Is BPM? The Ins and Outs of Business Process Management and Why You Need It

This article was written for a business news site that also provides backlinks to customers. The purpose of the piece is to explain the importance of business process management and encourage the reader to explore further, either on the news website or via the backlink.

November 29, 2018
digitalmediathoughts.com
Article
Ecommerce Businesses: How to Start an Ecommerce Business Without Spending Any Money

I wrote this piece for a business news site that also provides backlinks as a service.

December 14, 2018
mybusinesscents.com
Blog Post
What is an Outsourced CFO?

I ghostwrote this piece for a company that provides businesses with bookkeeping software. The target audience includes small business owners who need the services of a CFO but can't afford to hire one in-house. My background isn't in finance, but I'm always interested in writing articles about it. I learned a lot about business finance, startup funding, and investing from a previous client who provided investing advice for high-wealth individuals and business owners. I also learned how little I knew about the subject, which was probably the more important learning experience.

December 18, 2018
blog.marketveep.com
Blog Post
How to Build a Successful Team

I wrote this post in response to changes in team dynamics that are occurring across many industries, particularly in the tech and business services industries. We're starting to move away from the old office hierarchies of the 80's and 90's. Some of the same structure i still there, but managers have realized they need to change the way they approach their teams to engage with an increasingly younger workforce. There's some confusion in this regard. A lot of attention has been paid to office perks. Those are important, but successful team-building isn't something you can manufacture by designating Friday as "jeans and T-shirt day."

April 1, 2017
monetize.info
Article
Cutting Costs: How to Drastically Cut Down Your Business Expenses

This article educates small businesses about reducing their business expenses. The site serves as a resource for business owners and provides backlinks to other companies.

November 16, 2018

Business Products & Services

16
fastcapital360.com
Blog Post
FreshBooks vs. QuickBooks: A Comparison

This is an article I ghostwrote for Fast Capital 360 about QuickBooks and FreshBooks. As a freelancer, I do most of my accounting on an Excel spreadsheet, and I don't have a background in bookkeeping, so I had to educate myself on these brands before writing. Thankfully, there was plenty of information available, and not only from the software websites themselves. People have pretty strong opinions about which software is better, and why.

August 13, 2019
lexingtonlogistics.com
Blog Post
The Highlights Of the Changing Landscape of Same Day Delivery Logistics

I wrote this piece for a company that provides professional courier services. They're what's known as a "last mile" delivery provider. They help businesses fulfill their customers' demands for on-time delivery, using technology to provide parcel tracking and other services.

December 14, 2018
amazingvoice.com
Blog Post
How to Increase Caller Retention with Music on Hold

In writing this article, I was surprised to learn about all the statistics surrounding call waiting music. Most people consider it an annoyance, but businesses live or die by whether their customers are willing to wait on hold.

February 4, 2019
readygreen.com
Blog Post
What Makes a Cannabis SEO Agency Different?

This website is an extension of an SEO agency that I write content for. They wanted to break into the cannabis industry, so I came up with a long list of blog topics and they created a newly-branded website for the effort. This is the first topic. Hypothetically, a cannabis business could turn to any agency for marketing help. But it makes sense for them to use an agency that has tied to the industry, or at least one that is cannabis-friendly. This post attempts to drive that point home.

February 1, 2019
tradesmansaver.co.uk
Blog Post
9 Reasons Why You Shouldn’t Object to Legal Expenses Insurance

I ghostwrote this piece for a British company that provides insurance to trade professionals and businesses.

onlinemarketingmuscle.com
Blog Post
1 thought on “Lower Your Workload: How Infusionsoft Consulting Software Can Help You Please Your Clients”

I ghostwrote this piece for a company that provides coaching & strategy services, but they also provide consulting services surrounding Infusionsoft software. This is a type of business automation software that has a huge following among small businesses. The purpose of this post is to lay out the benefit of the software and implore the reader to seek consulting services to implement it.

January 24, 2019
hoxtonmix.com
Blog Post
How Virtual Office Rentals Can Save You Time and Money

This is a blog post I wrote for a British company that rents virtual office spaces in London. It's an interesting concept: Companies pay to get get a mail forwarding service, a call answering service, and meeting rooms they can use for client meetings. But the real prize is the flashy London address. This opens up opportunities for small businesses who just can't afford the commercial real estate in the London metropolitan area.

December 17, 2018
thephatstartup.com
Article
SECaaS: What Is Security as a Service and How Can It Benefit Your Business?

This article was featured on a lifestyle blog for entrepreneurs. It also provides a link back to a client's website. I did enjoy learning more about SECaaS. All of the "as a service" products on the market these days are interesting, and constantly evolving.

December 29, 2017
mikemcritchie.com
Article
10 Brilliant Reasons Why Top Companies Are Choosing IT Outsourcing

I ghostwrote this piece for an individual who provides services to entrepreneurs and startups. He also runs a back-linking operation on his blog, providing links to client websites for revenue.

December 16, 2018
smartsecuritypros.com
Blog Post
9 Business Security Methods That’ll Keep Your Business Safe

Not to be confused with cyber-security, this post was written for a business security firm that employs armed guards and implements video surveillance.

December 16, 2018
northlakedigital.com
Guide
A Guide to Understanding What a Marketing Consultant Does

I wrote this short piece for a marketing consulting, web design, SEO, and social media management firm. The target audience is small business owners who know they need marketing but aren't sure about whether they should hire a marketing consultant.

December 4, 2018
psychometrics-blog.rightpeople.com.au
Blog Post
The Top 8 Benefits of Screening New Hires with Pre-Employment Skills Testing

I wrote this blog post for an Australian company that provides skills and personality testing services to businesses. The businesses use these services to screen employees during the application process. One of the most interesting parts of writing this piece was learning about the laws that regulate this practice. There are certain types of tests that aren't allowed, such as lie detector tests and discriminate testing. This was SEO content, so the objective was to rank for certain keywords. Ideally, the reader would also come to understand the value of skills testing and inquire further.

December 6, 2018

Construction

4
usconstructiontrailers.com
Blog Post
Why Smart Business Owners Know to Invest in a Portable Construction Office

I ghostwrote this post for a company that serves as a broker between businesses and construction trailer companies. The objective was to inform the audience of why investing in a portable construction office is a good idea — even if they aren't a construction company. I particularly enjoyed doing the research for this piece. It was interesting how these mobile offices tied into remote work. Apparently, some people even buy them to put on their residential properties to use as at-home offices.

December 3, 2018
icw.my
Blog Post
Stay Updated! 5 Construction Industry Trends to Be Aware of in 2019

This is a piece I wrote for ICW, or International Construction Week, an event about the latest developments in construction. It takes (or took) place in Malaysia.

February 5, 2019

Consumer Products & Services

6
whatutalkingboutwillis.com
Article
Buying a Horse? Don’t Make These 10 Mistakes

This is just a fun article I wrote about buying a horse for an affiliate website.

January 27, 2019
vref.com
Blog Post
How Long Can You Use the 100 Percent Private Jet Tax Break?

I was surprised to learn that owners of light jets can take a 100% tax break on their purchase up to 2023 (as long as they meet certain requirements). This post outlines how to do it. It's directed at high-wealth individuals and business leaders who have the income and resources to use such aircraft.

January 14, 2019
knockoffdecor.com
Article
5 Reasons Why Your Air Conditioner is Not Cooling

This is another consumer-facing article that provided a link to a client's website. I learned a bit about how air conditioners work by doing this piece.

January 2, 2019
onlinenewsbuzz.com
Article
What is the Best Vacuum for a Household with Kids?

I ghostwrote this article for a news site that caters to a wide audience. This was part of a backlinking strategy for a consumer product site that features comparisons of vacuums.

December 3, 2018

Employment

6
datasciencecareeroptions.com
Blog Post
How Data Science is Disrupting Marketing

The website I wrote this article for helps data science and tech professionals find employment. Data science is becoming an important skill set in marketing departments around the world, as most marketers have more data than they know what to do with and not enough of a STEM background to process it all.

February 1, 2019
weirdomatic.com
Article
Your Key to Deciphering the Mysteries of Pay Stub Deduction Codes

This post is meant to help employees understand the codes on their pay stubs. The site is a monetized article posting site that hosts articles about weird and interesting topics.

November 17, 2018

Finance

2
rushprnews.com
Article
5 Clever Strategies to Save Money Fast to Enjoy Life More

This is a simple, consumer-facing article about quick ways to save money. This article provided a link back to a client website.

January 12, 2019

Healthcare & Medical

2
© ClearVoice, Inc.