Marketing Content Writer with Years of Agency Experience.
This is a post I wrote for a company that empowers entrepreneurs. This is an interesting topic, as it isn't uncommon for startup owners to change their vision based on what's going on in the market. Sometimes, it helps to go back to your roots.
I was excited at the opportunity to be published by Cox Communications. It's not often I get to be published by a company that has such brand recognition. I was also pleased by the success of this article. At the time of this writing, the article had been shared 95 times. This is a basic piece about trends in the startup community, with a particular emphasis paid to technology trends.
You don't often hear much about custom CRM solutions. Most CRM vendors can customize their product to a certain extent, but that's usually with APIs and integrations. I wrote this article to speak to those business decision-makers who need more than a one-size-fits-all CRM>
This is a brief blog post about the risk that comes with third-party vendors in a law firm's supply chain. One might not think a law firm even HAS a supply chain, but they rely on many of the same products and services as other companies, even if it comes down to office supplies. Overall, the post is meant to address the fact that few law firms are implementing compliance protocols with their vendors. They have no way of ensuring their vendors live up to their performance standards. Ethical standards are also a concern. For example, some overseas vendors may exploit child labor. This fact may not be known until it's revealed in the media, along with the identities of all the vendor's U.S. customers.
This is a brief post describing the relationship between Business Relationship Management and the Agile concept—namely, how they complement one-another to help businesses deliver value. I wasn't well-versed in Agile before writing this, although I had already heard much about it. I enjoyed doing the research for this piece because it gave me the opportunity to finally learn about it. I wasn't aware that Agile had its roots in software development, for example.
This article was written for a business news site that also provides backlinks to customers. The purpose of the piece is to explain the importance of business process management and encourage the reader to explore further, either on the news website or via the backlink.
I wrote this piece for a business news site that also provides backlinks as a service.
I ghostwrote this piece for a company that provides businesses with bookkeeping software. The target audience includes small business owners who need the services of a CFO but can't afford to hire one in-house. My background isn't in finance, but I'm always interested in writing articles about it. I learned a lot about business finance, startup funding, and investing from a previous client who provided investing advice for high-wealth individuals and business owners. I also learned how little I knew about the subject, which was probably the more important learning experience.
I wrote this post in response to changes in team dynamics that are occurring across many industries, particularly in the tech and business services industries. We're starting to move away from the old office hierarchies of the 80's and 90's. Some of the same structure i still there, but managers have realized they need to change the way they approach their teams to engage with an increasingly younger workforce. There's some confusion in this regard. A lot of attention has been paid to office perks. Those are important, but successful team-building isn't something you can manufacture by designating Friday as "jeans and T-shirt day."
This article educates small businesses about reducing their business expenses. The site serves as a resource for business owners and provides backlinks to other companies.
I wrote this piece for a company that provides professional courier services. They're what's known as a "last mile" delivery provider. They help businesses fulfill their customers' demands for on-time delivery, using technology to provide parcel tracking and other services.
In writing this article, I was surprised to learn about all the statistics surrounding call waiting music. Most people consider it an annoyance, but businesses live or die by whether their customers are willing to wait on hold.
Business taxes tend to be complicated, especially for new business owners and first-time entrepreneurs. The company I wrote this article for provides businesses with accounting and tax services as well as a technology stack that helps clients streamline their accounting functions.
This website is an extension of an SEO agency that I write content for. They wanted to break into the cannabis industry, so I came up with a long list of blog topics and they created a newly-branded website for the effort. This is the first topic. Hypothetically, a cannabis business could turn to any agency for marketing help. But it makes sense for them to use an agency that has tied to the industry, or at least one that is cannabis-friendly. This post attempts to drive that point home.
I ghostwrote this piece for a British company that provides insurance to trade professionals and businesses.
I ghostwrote this piece for a company that provides coaching & strategy services, but they also provide consulting services surrounding Infusionsoft software. This is a type of business automation software that has a huge following among small businesses. The purpose of this post is to lay out the benefit of the software and implore the reader to seek consulting services to implement it.
This is a blog post I wrote for a British company that rents virtual office spaces in London. It's an interesting concept: Companies pay to get get a mail forwarding service, a call answering service, and meeting rooms they can use for client meetings. But the real prize is the flashy London address. This opens up opportunities for small businesses who just can't afford the commercial real estate in the London metropolitan area.
This article was featured on a lifestyle blog for entrepreneurs. It also provides a link back to a client's website. I did enjoy learning more about SECaaS. All of the "as a service" products on the market these days are interesting, and constantly evolving.
I ghostwrote this piece for an individual who provides services to entrepreneurs and startups. He also runs a back-linking operation on his blog, providing links to client websites for revenue.
Not to be confused with cyber-security, this post was written for a business security firm that employs armed guards and implements video surveillance.
I wrote this short piece for a marketing consulting, web design, SEO, and social media management firm. The target audience is small business owners who know they need marketing but aren't sure about whether they should hire a marketing consultant.
I wrote this blog post for an Australian company that provides skills and personality testing services to businesses. The businesses use these services to screen employees during the application process. One of the most interesting parts of writing this piece was learning about the laws that regulate this practice. There are certain types of tests that aren't allowed, such as lie detector tests and discriminate testing. This was SEO content, so the objective was to rank for certain keywords. Ideally, the reader would also come to understand the value of skills testing and inquire further.
I ghostwrote this post for a company that serves as a broker between businesses and construction trailer companies. The objective was to inform the audience of why investing in a portable construction office is a good idea — even if they aren't a construction company. I particularly enjoyed doing the research for this piece. It was interesting how these mobile offices tied into remote work. Apparently, some people even buy them to put on their residential properties to use as at-home offices.
This article specifically targets construction companies, who apparently tend to have a serious problem with paper piling up in their offices. The purpose of the post is to encourage those business owners to go paperless, take a more data-driven approach to their operations, and, of course, enlist the services of this client to make it all happen.
This is a piece I wrote for ICW, or International Construction Week, an event about the latest developments in construction. It takes (or took) place in Malaysia.
I wrote this article for Esurance, who were kind enough to include my byline at the top of the article (a rarity in this business!). This article is a recap of some of the highlights from the North American International Auto Show. Aside from concept cars, there are some interesting technologies being deployed in the auto industry. Of course, concept cars get most of the attention.
This is just a fun article I wrote about buying a horse for an affiliate website.
I was surprised to learn that owners of light jets can take a 100% tax break on their purchase up to 2023 (as long as they meet certain requirements). This post outlines how to do it. It's directed at high-wealth individuals and business leaders who have the income and resources to use such aircraft.
This article is directed at high-wealth individuals who own a private jet, either for personal or for business purposes. I was interested (and somewhat dismayed) to learn about the tax laws regarding private jets. Owners can take a surprising number of deductions. Of course, there are some stipulations, which I outline here.
This is another consumer-facing article that provided a link to a client's website. I learned a bit about how air conditioners work by doing this piece.
I ghostwrote this article for a news site that caters to a wide audience. This was part of a backlinking strategy for a consumer product site that features comparisons of vacuums.
One of my rare consumer-facing articles, this piece provided an link back to a client's website.
The website I wrote this article for helps data science and tech professionals find employment. Data science is becoming an important skill set in marketing departments around the world, as most marketers have more data than they know what to do with and not enough of a STEM background to process it all.
This article appeared on an affiliate website with a link back to a client's website. Breaking into tech blogging isn't easy, and only those with years of experience working in the tech industry stand a chance of being successful. At the very least, you'd need some connection to the industry and an educational background centered around tech. Still, some people make a good living blogging. Many more can earn a little extra on the side doing it. I've found that ghostwriting is a service that more people are willing to pay for. You don't get to use your byline as much, but the work is steadier.
This post is meant to help employees understand the codes on their pay stubs. The site is a monetized article posting site that hosts articles about weird and interesting topics.
This is an article I wrote about investing in the shale oil industry, which apparently is still going strong. This article was published on an affiliate news site and provided a link back to a client's website.
This is a simple, consumer-facing article about quick ways to save money. This article provided a link back to a client website.
This was a departure from my usual blog post writing. Although this web page is similar to an article or blog post, the client wanted it to be evergreen and serve as a piece of pillar content for a series of other articles on inhalants (which explains the length). This company helps addicts find recovery resources.
This article was a challenge to write, but I was very excited to write it. I'm used to writing business blog posts, eBooks, and white papers that are designed to help businesses gain customers. This piece gave me the opportunity to write something that could be helpful to families. The target audience of this piece is a parent living with an addicted teen. The piece outlines how interventions work and why it is important to obtain professional help. My focus with this piece was to explain the gravity of the situation the parent's child is in without alarming the reader. Most importantly, I wanted to inform them there were steps they could take to help their teen. Of course, the end-goal of this piece is to convince readers to sign their teen sup for addiction services. But I still feel that the message is important.
This was a fascinating post to write, and there are some exciting things happening in the world of big data analytics. This is a company that provides custom data solutions to logistics companies, including maritime shipping companies and land-based freight companies. The purpose of this article was to capture relevant traffic regarding big data analytics and the shipping industry. Then, hopefully, the article would encourage visitors to reach out to the company for solutions.
Slow-loading websites can have a dramatic impact on a digital marketing campaign. Most people expect websites to load extremely fast. Personally, I assume that a website is infected with malware if it takes too long to load. That doesn't inspire confidence in me, and I'm less willing to convert.
This is another article I wrote for an Irish web hosting company. While they don't provide web design services, this post could serve to capture some relevant traffic on their site. I only sourced statistics from UK and EU-based publications for this blog post.
I wrote this article for a cyber security and IT firm in New York. The purpose is to convince the audience (business owners) they need a security audit, which, if they're reading the article, they probably do.
This is a blog post I wrote for an Irish web hosting company.
This is an article I wrote about onsite data destruction for a company that helps businesses keep data safe, relocate their data centers, and shred documents, among other services. Many businesses think data is deleted just by pressing the "delete" key or moving files into their "Recycling Bin," but most computer hardware maintains an imprint of data that can be restored at a later date, even when that data has been "deleted." This poses a security risk when hardware is disposed of improperly. Bad actors can acquire the hardware, restore the data, and use sensitive information, like passwords, to hack into networks.
This is another post I wrote for a company that provides data security and hardware management solutions. I don't have an IT background, but it's a topic that fascinates me. I had to do a great deal of research to write this article, but I was happy to do it. Most professionals take their systems for granted, never thinking about the hardware that makes it all possible. Every cloud service we implement lives somewhere — usually in a data center that must be managed, regulated, and kept secure. I imagine moving an entire data center is a gargantuan undertaking.
This post was written in the Queen's English, which was an interesting challenge. Thankfully, there's plenty of software available to help you Anglicize your writing. This post is designed to help Irish businesses understand the difference between cloud hosting and shared (or VPS) hosting. Each has their own drawbacks and benefits. Ultimately, this company wants Irish businesses to contact them to discuss their options.
This piece was uploaded a monetized article-posting website that caters to both consumers and businesses. They're an Amazon affiliate. Their primary topics are consumer electronics, tools, circuitry, and business IT.
Despite the focus on data security, I actually wrote this post for a company that provides document shredding services to businesses. Obviously, the two are interlinked, but I thought they took on an interesting strategy in writing content about data breaches. That's obviously the hot topic right now, and since both document mismanagement and data mismanagement can lead to the same results, this article is pertinent. The target audience for this piece might be a CIO, CTO, or CSO. It could even be the CEO of a small business or a director.
Lawyers typically offer free consultations, but they're rarely longer than 30 minutes. That isn't much time for prospects to decide whether or not the lawyer is the best fit for them. This simple guide gives the reader all the information they need to go into a family law consultation prepared. I ghostwrote it for a law firm in the Pacific Northwest.