Clarity trumps everything.
This post was a part of my marketing agency's effort to offer more sales support services to clients and prospects. It began in response to several clients asking if we offered services like sales coaching, sales collateral development, slide presentation development, and email script writing. We hadn't done much in the way of helping sales teams before (we thought of ourselves purely as a marketing team), but it represented an opportunity so we jumped at the chance. We also recognized that sales and marketing are inherently linked, so it made sense for us to educate ourselves more and offer to help. We wrote a series of blog posts and created gated content centered around sales team support services to capture leads. We even created an additional section on our services page and created a separate service page for sales support, which I wrote the copy for. The content brought in quite a few leads asking for collateral and other projects. After this initiative, we offered sales support services on all our calls with prospects.