Bringing a strong narrative voice and expert storytelling for more than 20 years
"Know your customer" is the most important rule in finance. It is the same with writing, except the "customer" is the reader or audience. The reader is the boss, and lose him or her and you're toast. I've been writing since 1987, beginning as a daily newspaper reporter. I know how to break through the clutter and deliver messages that get readers' attention. After newspapers, I moved on to business writing and then worked on Wall Street as a marketer, a conference director and as editorial director of Traders Magazine, where I spent a total of 11 years. Knowing how to reach an audience is an acquired skill that takes years to develop.
At Traders Magazine, we took the complexities out of understanding algorithmic trading, so that it was clear and easy to understand. I read every single line in a monthly publication that sometimes reached 112 pages. I acted as editor-in-chief, managing editor, assignment editor and copy editor, so I'm comfortable in any of those roles. But my strongest suit is my ability to interview people, find the interesting angle on a story and write it in a way that impacts readers. That can be either blog length or long form.