Michael Scotti

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Writer, Managing Editor

Bringing a strong narrative voice and expert storytelling for more than 20 years

"Know your customer" is the most important rule in finance. It is the same with writing, except the "customer" is the reader or audience. The reader is the boss, and lose him or her and you're toast. I've been writing since 1987, beginning as a daily newspaper reporter. I know how to break through the clutter and deliver messages that get readers' attention. After newspapers, I moved on to business writing and then worked on Wall Street as a marketer, a conference director and as editorial director of Traders Magazine, where I spent a total of 11 years. Knowing how to reach an audience is an acquired skill that takes years to develop.

At Traders Magazine, we took the complexities out of understanding algorithmic trading, so that it was clear and easy to understand. I read every single line in a monthly publication that sometimes reached 112 pages. I acted as editor-in-chief, managing editor, assignment editor and copy editor, so I'm comfortable in any of those roles. But my strongest suit is my ability to interview people, find the interesting angle on a story and write it in a way that impacts readers. That can be either blog length or long form.
Categories
Content Types
Article, Case Study, Press Release, Script, Blog Post, Email Newsletter, Ad/Promotional Copy
More Information
Rutgers University, Bachelor of Science, Journalism & Mass Media
St. Augustine, FL, USA|English
Publications
N/A

Published Content

12
dtcc.com
DTCC Polls Industry on Settling Trades T+0
August 23rd, 2016
bit.ly
Building More Integrated Client Solutions is Top of Mind at DTCC
February 10th, 2017
dtcc.com
Panelists Discuss the Hype and Reality of Blockchain
dtcc.com
Article
Profile: A Discussion with DTCC’s Thompson

I like writing profiles. Here's one of Larry Thompson, DTCC's legal eagle, who was awarded a "LIfetime Achievement Award" from an industry conference group. Mr. Thompson waxes on on some interesting developments at DTCC during his long tenure at what would become the largest post-trade processor of trades in the world.

May 16th, 2017
bit.ly
Article
Panelists Discuss the Hype and Reality of Blockchain
April 19th, 2016
bit.ly
Innovation and Collaboration Drive Deriv/SERV Strategy
March 14th, 2017
dtcc.com
Equity Benchmarking Product Gives Brokers an Edge
December 15th, 2016
dtcc.com
Article
Panel: The Sell-Side Balancing Act

This was a panel that updated CFTC collateral management rules for the derivatives market after the financial crisis. It's a good update and covers a complex area of the financial industry. It came out clear and without too much jargon or financial mumbo jumbo.

October 3rd, 2016
marketsmedia.com
Article
FLASHBACK FRIDAY: At The Speed of Light

In 2006, I wrote the first story on electronic market making. This topic would become a national story after MIchael Lewis' "Flash Boys" was published and CBS' 60 Minutes picked up on the story. Markets Media no longer allows access to stories before it purchased Traders Magazine. This is its so-called "Flashback Friday," where seminal stories about trading are repurposed for content.

September 13th, 2019
gocolombiago.com
Blog Post
Bringing Colombian Guacamole Worldwide

Colombia is swimming in avocados. But exporting this abundant product to the U.S. is still in its infancy. This story looks at where Colombia was in its plan to ship avocados worldwide in 2013. This was my personal blog at the time.

October 30th, 2013
buysidetrader.com
Article
Summer Reading: King of the Club, Dick Grasso Revisited

I wrote a book review of Mark Gasperino's "King of the Club." I added some additional research to this piece and showed how Mr Grasso was on the board of what would become one of the biggest electronic market making shops in the world, Virtu Financial.

August 28th, 2014
gocolombiago.com
Article
Balancing Act: Two Balls, Three Machetes

In Colombia, there are many street performers. Most are pretty good, but none approached this man who juggled three machetes blindfolded on a unicycle while balancing a soccer ball on his head and a basketball on his foot. A story worth reading!

May 20th, 2014
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