Michaela Salacinski

Copywriter, Ghostwriter, Writer

I specialise in crafting content that is unique to your brand and showcases your message and voice clearly to your customer base.

Hi,

Michaela here! My passion for beauty, wellness and lifestyle has led me to become a well-versed freelance writer in these niches in particular. However, my adaptable nature means that I am able to research and learn about many other topics to craft solid content.

I ensure that I utilise basic SEO techniques in my writing and include relevant royalty-free imagery where necessary - thus producing an inviting and well-structured post that people will want to read!

My clients vary from beauty brand owners to bloggers, with each having their own brand voice and message. I actively collaborate with clients to share ideas and discuss the best way to approach each task. This ensures that I am able to produce quality content that is truly representative of your business.

As well as blog posts and articles, I am experienced in producing product descriptions, social media posts, infographics and web design - with knowledge of Buffer, Hootsuite, Canva, MailChimp, Wordpress and WiX.

I'd love to potentially work with you to boost your readership or to hone your brand voice. Don't hesitate to get in contact to discuss how we can collaborate.

I look forward to hearing from you!

Kind regards,
Michaela
Categories
Content Types
Blog Post, Infographic, Infographic Copy, Product Description, Social Copy, Website Copy
More Information
Imperial College London, Geophysics
Cardiff Metropolitan University, PGCE (Secondary) Mathematics
Newquay, UK|English
Publications
N/A

Beauty Blog Writing

17
fancii.com
Blog Post
Everything You Need to Know About Changing Your Facial Brush Heads

Blog post on facial brush hygiene to market Fancii's replacement head packs and discount code.

October, 23 2018
beautopia.com.au
Blog Post
Keratin Treatment: What It Is & Why It's So Popular

Post outlining the main benefits and ingredients in a hair-smoothing keratin treatment stocked by Beautopia.

March, 24 2018
fancii.com
Blog Post
5 Things Dermatologists Want you to Stop Doing to Your Skin

A guide to taking care of your skin and products that can benefit its appearance.

October, 16 2018
beautopia.com.au
Blog Post
The 5-Step Guide To Prepare For Your High School Formal

Written around Australian formal season, this post outlines the key steps to prepping for the occassion, mentioning products stocked by Beautopia.

March, 30 2018
beautopia.com.au
Blog Post
Glitter Beards: How To Get Your Facial Fuzz to Sparkle

This male-focussed blog post showcases a range of Beautopia's products in a fun and unique way.

April, 13 2018
beautopia.com.au
Blog Post
Our Top Pixie Looks and How to Get Them

Beautopia stock a range of haircare brands and products and wanted a blog post to promotoe hairstyles, mentioning some of their key products.

April, 22 2018
fancii.com
Blog Post
5 Fall Hairstyles You Should Try this Season

Fancii wanted to switch up their blog posts by bringing in GIF's to make the content more millennial targetted. This hairstyles post uses a mix of Pinterest-esque imagery and funny GIF's to break up the content and provide a useful hairstyle guide.

October, 1 2018
beautopia.com.au
Blog Post
5 Unique Ways to Style Your Hair with GHD Straighteners

Beautopia stock GHD's and wanted to highlight some unique ways that these straighteners can be used to style hair to demonstrate their versatility.

July, 6 2018
fancii.com
Blog Post
Makeup Lighting: An Illuminated Vanity For All Occasions

Fancii stock a range of illuminated vanity mirrors and they wanted a post to highlight the benefits of included one in your beauty regime - talking about the different light settings.

August, 30 2018
beautopia.com.au
Blog Post
How To Improve Your Hair With Natural Ingredients and Products

With natural ingredients trending, Beautopia wanted to highlight the Jeval range they stock which is based around plant-derived extracts.

July, 24 2018
fancii.com
Blog Post
10 Makeup Tips Every 20-Something Girl Should Know

10 Makeup Tips marketed towards millenials and to highlight Fancii products.

August, 30 2018
beautopia.com.au
Blog Post
Pixi Glow Tonic: What is it and is it Really THAT Good?

Beautopia stock a range of brands in the hair and beauty niche. They wanted to spotlight the Pixi Glow Tonic in order to showcase its benefits and key ingredients.

August, 31 2018
fancii.com
Blog Post
6 Reasons Why You Need a Portable Magnifying Mirror

Fancii wanted to highlight the benefits of using magnifying mirrors in a daily beauty routine. This blog posts informs consumers and links to Fancii's products.

June, 25 2018
fancii.com
Blog Post
The Best Lighting for Makeup: LED Illuminated Mirrors

Fancii are an online marketplace selling electrical beauty goods. They wanted a blog post highlighting the benefits of LED mirrors for getting ready.

June, 21 2018
jossandjoy.com
Blog Post
Face mists – what’s all the fuss and how do we use them?

I have written over 10 blog post for natural skincare company Joss & Joy. This youthful brand sells products that are free from harmful ingredients and are 100% vegan. I have covered topics from skincare tips, kitchen pantry hacks and oil cleansing.

February, 11 2018
perfectlyglossy.com
Blog Post
Best Castor Oils 2018 - Your Go-To Guide

As a beauty blog that talks about natural solutions to many beauty complaints, a guide was reuired to compare castor oils. By using Amazon reviews and product descriptions, I compiled this comprehensive guide to inform readers of the best choice for them.

April, 3 2018
pureginga.com
Blog Post
The Benefits of Face Masks for Men

Pure Ginga are a 100% vegan, cruelty-free, ethical and sustainable beauty business. They have recently released 3 kaolin clay masks and to promote these they wanted a blog post to highlight the benefits of the male market using their masks.

April, 5 2018

Product Description Writing

4
beta.appstersinc.com
Product Description
Salon Treatment Descriptions

B R E A T H E is a spa opening in Cairo. The needed product descriptions for each of their treatments which conveyed a story, setting the tone for their luxury ambience.

leafgenix.com
Product Description
Shampoo Label Product Description

Leafgenix needed a product description that was to be printed onto their shampoo bottles. The description highlights the key benefits and ingredients of the products in order to convey their USPs.

leafgenix.com
Ad/Promotional Copy
Leafgenix Sales Page

Leafgenix are launching a natural & vegan scalp-treating shampoo. They wanted a sales page to highlight their unique formulation and how science and nature combine to treat scalp-related issues.

noworriescosmetics.com
Product Description
Make-up Product Descriptions

No Worries Cosmetics wanted their brand voice to come through more clearly in their product descriptions. Using a care-free and fun tone of writing, I have rewritten each description to highlight the product's benefits.

Health and Wellness Writing

3
fancii.com
Blog Post
5 Tips for the Best Self Care this Fall

5 wellbeing tips to overcome the change of season and the change in mood that can often accompany the drop in temperatures.

October, 10 2018
fancii.com
Blog Post
5 Morning Habits of Successful People

Fancii's goal is empower women with confidence. This post is all about inspiring a morning change and a productive start to the day whilst promoting their facial brush.

September, 11 2018
sfisuperfoods.com
Product Description
Superfood Description Pages

Superfood Ingredients stock a wide range of powders and other food-based supplements. In order to market these to food manufacturer's, each superfood requires a brochure/page to outline what the product is, where it's from and the benefits.

Infographics

4
pinterest.co.uk
Infographic
Basic Nutrition Principles Infographic

Hero Movement, a movement and wellness blog, wanted an infographic with a minimalist design to summarise the 3 main nutrition principles mentioned in their corresponding video.

pinterest.co.uk
Infographic
Moringa Oil Cleansing Method Infographic

Oil cleansing is a popular face washing method. The owner of moringa oil retail brand, PureRooted, wanted an infographic simplifying the steps of oil cleansing using their products.

pinterest.co.uk
Infographic
PureRooted Brand Mission Infographic

I wrote the copy and designed this infographic to highlight what PureRooted is all about. This moringa oil retailer prioritises the welfare of moringa oil farmers and their families and they wanted this highlighted in a shareable format.

pinterest.co.uk
Infographic
5 Benefits of Moringa Oil Infographic

To promote Pure Rooted's Moringa Oil I designed a infographic briefly outlining 5 benefits of this natural oil in order to increase the brand's Pinterest presence.

Ethical & Environmental Writing

2
pureginga.com
Blog Post
Breaking up with Plastic

Pure Ginga are a sustainable company who are conscious o their packaging choices. To highlight the problem with much conventional packaging constructured of plastic, they wanted a blog post to highlight the current issues the planet is facing in regards to this material.

February, 12 2018
pureginga.com
Blog Post
I'm Not a Vegan - Why Should I Use Vegan Products?

As a fully vegan skincare company, Pure Ginga wanted a blog post to highlight the importance of everybody opting to buy vegan products.

February, 28 2018

Web Design

1
thelashpack.co.uk
Website Copy
The Lash Pack Full Web Design & Copy

In order to launch their subscription service, The Lash Pack needed a fully responsive website that integrated seamlessly into PayPal. As well as designed the complete website, I was also responsible for the full copy.

Travel Writing

1
havanababe.com
Blog Post
Top 5 Vacation Destinations of 2018 (& the Swimwear to Match)

Havana Babe stock a range of fashionable swimwear and they wanted a blog set up to showcase their products. This post highlights some of the most popular vacation destinations of 2018 linking to swimwear designs that suit the aesthetic of each location. I also format each blog post into the Shopify blog editor.

March, 20 2018
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