Michaela Salacinski

Copywriter, Ghostwriter, Writer

I specialise in crafting content that is unique to your brand and showcases your message and voice clearly to your customer base.

Hi,

Michaela here! My passion for beauty, wellness and lifestyle has led me to become a well-versed freelance writer in these niches in particular. However, my adaptable nature means that I am able to research and learn about many other topics to craft solid content.

I ensure that I utilise basic SEO techniques in my writing and include relevant royalty-free imagery where necessary - thus producing an inviting and well-structured post that people will want to read!

My clients vary from beauty brand owners to bloggers, with each having their own brand voice and message. I actively collaborate with clients to share ideas and discuss the best way to approach each task. This ensures that I am able to produce quality content that is truly representative of your business.

As well as blog posts and articles, I am experienced in producing product descriptions, social media posts, infographics and web design - with knowledge of Buffer, Hootsuite, Canva, MailChimp, Wordpress and WiX.

I'd love to potentially work with you to boost your readership or to hone your brand voice. Don't hesitate to get in contact to discuss how we can collaborate.

I look forward to hearing from you!

Kind regards,
Michaela
Categories
Content Types
Blog Post, Infographic, Infographic Copy, Product Description, Social Copy, Website Copy
More Information
Imperial College London, Geophysics
Newquay|English
Publications

Beauty Blog Writing

3
Face mists – what’s all the fuss and how do we use them?
jossandjoy.comBlog Post
Face mists – what’s all the fuss and how do we use them?

I have written over 10 blog post for natural skincare company Joss & Joy. This youthful brand sells products that are free from harmful ingredients and are 100% vegan. I have covered topics from skincare tips, kitchen pantry hacks and oil cleansing.

February, 11 2018
Best Castor Oils 2018 - Your Go-To Guide
perfectlyglossy.comBlog Post
Best Castor Oils 2018 - Your Go-To Guide

As a beauty blog that talks about natural solutions to many beauty complaints, a guide was reuired to compare castor oils. By using Amazon reviews and product descriptions, I compiled this comprehensive guide to inform readers of the best choice for them.

April, 3 2018
The Benefits of Face Masks for Men
pureginga.comBlog Post
The Benefits of Face Masks for Men

Pure Ginga are a 100% vegan, cruelty-free, ethical and sustainable beauty business. They have recently released 3 kaolin clay masks and to promote these they wanted a blog post to highlight the benefits of the male market using their masks.

April, 5 2018

Ethical & Environmental Writing

2
Breaking up with Plastic
pureginga.comBlog Post
Breaking up with Plastic

Pure Ginga are a sustainable company who are conscious o their packaging choices. To highlight the problem with much conventional packaging constructured of plastic, they wanted a blog post to highlight the current issues the planet is facing in regards to this material.

February, 12 2018
I'm Not a Vegan - Why Should I Use Vegan Products?
pureginga.comBlog Post
I'm Not a Vegan - Why Should I Use Vegan Products?

As a fully vegan skincare company, Pure Ginga wanted a blog post to highlight the importance of everybody opting to buy vegan products.

February, 28 2018

Web Design

1
thelashpack.co.ukWebsite Copy

In order to launch their subscription service, The Lash Pack needed a fully responsive website that integrated seamlessly into PayPal. As well as designed the complete website, I was also responsible for the full copy.

Travel Writing

1
Top 5 Vacation Destinations of 2018 (& the Swimwear to Match)
havanababe.comBlog Post
Top 5 Vacation Destinations of 2018 (& the Swimwear to Match)

Havana Babe stock a range of fashionable swimwear and they wanted a blog set up to showcase their products. This post highlights some of the most popular vacation destinations of 2018 linking to swimwear designs that suit the aesthetic of each location. I also format each blog post into the Shopify blog editor.

March, 20 2018

Infographics

1
Explore these ideas and more!
pinterest.co.ukInfographic
Explore these ideas and more!

To promote Pure Rooted's Moringa Oil I designed a infographic briefly outlining 5 benefits of this natural oil in order to increase the brand's Pinterest presence.

Health and Wellness Writing

1
SUPERFOOD INGREDIENTS
sfisuperfoods.comProduct Description
SUPERFOOD INGREDIENTS

Superfood Ingredients stock a wide range of powders and other food-based supplements. In order to market these to food manufacturer's each superfood requires a brochure/page to outline what the product is, where it's from and the benefits.

Product Description Writing

1
No Sweat Anti-Shine Foundation for the best naturally looking coverage
noworriescosmetics.comProduct Description
No Sweat Anti-Shine Foundation for the best naturally looking coverage

No Worries Cosmetics wanted their brand voice to come through more clearly in their product descriptions. Using a care-free and fun tone of writing, I have rewritten each description to highlight the product's benefits.

© ClearVoice, Inc.