I specialise in crafting content that is unique to your brand and showcases your message and voice clearly to your customer base.
Blog post on facial brush hygiene to market Fancii's replacement head packs and discount code.
Post outlining the main benefits and ingredients in a hair-smoothing keratin treatment stocked by Beautopia.
A guide to taking care of your skin and products that can benefit its appearance.
Written around Australian formal season, this post outlines the key steps to prepping for the occassion, mentioning products stocked by Beautopia.
This male-focussed blog post showcases a range of Beautopia's products in a fun and unique way.
Beautopia stock a range of haircare brands and products and wanted a blog post to promotoe hairstyles, mentioning some of their key products.
Fancii wanted to switch up their blog posts by bringing in GIF's to make the content more millennial targetted. This hairstyles post uses a mix of Pinterest-esque imagery and funny GIF's to break up the content and provide a useful hairstyle guide.
Beautopia stock GHD's and wanted to highlight some unique ways that these straighteners can be used to style hair to demonstrate their versatility.
Fancii stock a range of illuminated vanity mirrors and they wanted a post to highlight the benefits of included one in your beauty regime - talking about the different light settings.
With natural ingredients trending, Beautopia wanted to highlight the Jeval range they stock which is based around plant-derived extracts.
10 Makeup Tips marketed towards millenials and to highlight Fancii products.
Beautopia stock a range of brands in the hair and beauty niche. They wanted to spotlight the Pixi Glow Tonic in order to showcase its benefits and key ingredients.
Fancii wanted to highlight the benefits of using magnifying mirrors in a daily beauty routine. This blog posts informs consumers and links to Fancii's products.
Fancii are an online marketplace selling electrical beauty goods. They wanted a blog post highlighting the benefits of LED mirrors for getting ready.
I have written over 10 blog post for natural skincare company Joss & Joy. This youthful brand sells products that are free from harmful ingredients and are 100% vegan. I have covered topics from skincare tips, kitchen pantry hacks and oil cleansing.
As a beauty blog that talks about natural solutions to many beauty complaints, a guide was reuired to compare castor oils. By using Amazon reviews and product descriptions, I compiled this comprehensive guide to inform readers of the best choice for them.
Pure Ginga are a 100% vegan, cruelty-free, ethical and sustainable beauty business. They have recently released 3 kaolin clay masks and to promote these they wanted a blog post to highlight the benefits of the male market using their masks.
B R E A T H E is a spa opening in Cairo. The needed product descriptions for each of their treatments which conveyed a story, setting the tone for their luxury ambience.
Leafgenix needed a product description that was to be printed onto their shampoo bottles. The description highlights the key benefits and ingredients of the products in order to convey their USPs.
Leafgenix are launching a natural & vegan scalp-treating shampoo. They wanted a sales page to highlight their unique formulation and how science and nature combine to treat scalp-related issues.
No Worries Cosmetics wanted their brand voice to come through more clearly in their product descriptions. Using a care-free and fun tone of writing, I have rewritten each description to highlight the product's benefits.
5 wellbeing tips to overcome the change of season and the change in mood that can often accompany the drop in temperatures.
Fancii's goal is empower women with confidence. This post is all about inspiring a morning change and a productive start to the day whilst promoting their facial brush.
Superfood Ingredients stock a wide range of powders and other food-based supplements. In order to market these to food manufacturer's, each superfood requires a brochure/page to outline what the product is, where it's from and the benefits.
Hero Movement, a movement and wellness blog, wanted an infographic with a minimalist design to summarise the 3 main nutrition principles mentioned in their corresponding video.
Oil cleansing is a popular face washing method. The owner of moringa oil retail brand, PureRooted, wanted an infographic simplifying the steps of oil cleansing using their products.
I wrote the copy and designed this infographic to highlight what PureRooted is all about. This moringa oil retailer prioritises the welfare of moringa oil farmers and their families and they wanted this highlighted in a shareable format.
To promote Pure Rooted's Moringa Oil I designed a infographic briefly outlining 5 benefits of this natural oil in order to increase the brand's Pinterest presence.
Pure Ginga are a sustainable company who are conscious o their packaging choices. To highlight the problem with much conventional packaging constructured of plastic, they wanted a blog post to highlight the current issues the planet is facing in regards to this material.
As a fully vegan skincare company, Pure Ginga wanted a blog post to highlight the importance of everybody opting to buy vegan products.
In order to launch their subscription service, The Lash Pack needed a fully responsive website that integrated seamlessly into PayPal. As well as designed the complete website, I was also responsible for the full copy.
Havana Babe stock a range of fashionable swimwear and they wanted a blog set up to showcase their products. This post highlights some of the most popular vacation destinations of 2018 linking to swimwear designs that suit the aesthetic of each location. I also format each blog post into the Shopify blog editor.