Mieke van der Merwe

Content Strategist, Copywriter, Editor, Ghostwriter, Technical Writer, Writer

Meaning matters.

More than eight years' writing and editing experience and a Master's degree in English Literature.

Before launching my career as a freelancer, I was a content writer – and later, editor – at a trends and innovation consultancy, covering hundreds of topics including activations, APIs, artificial intelligence (AI), augmented reality (AR), automotives and autonomous vehicles, banking, battery technology, beacons, beauty, behaviour, blockchain, branding, communications technology, consumer research and insights, consumer trends, cryptocurrencies, cybersecurity, data and analytics, drone technology, education, eLearning and edtech, enterprise software, entrepreneurship, environmental initiatives, fintech and financial innovation, FMCG, food and beverage, haptic technology, healthcare, human resources, identity politics, insurance, the Internet of Things (IoT), marketing, mobility, politics, proximity-based marketing, regulations, retail, robotics, the sharing economy, software as a service (SaaS), startups, supply chain management, technology, trends, virtual assistants, virtual reality (VR).

I'm adept at analysis as well as writing and have a knack for inferring the root causes or drivers behind the issues I'm writing about, which enables me to bring a degree of depth and attention to detail to my work that sets me apart. I take quality seriously and take care to select just the right words to communicate my message, and adjust my tone and diction according to the goal and audience of my writing.

I'm traveling the world while freelancing remotely.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Website Copy, Product Description, Case Study, Press Release, Ad/Promotional Copy, Infographic Copy, Email Newsletter, Guide, Script, Landing Page
More Information
Stellenbosch University, Master's in English Literature
Location|Afrikaans, German, English, French, Dutch
Publications
N/A

Published Content

17
silvertonguecollective.com
Longer Content is Alive and Kicking: Write for Dolphins, Not Goldfish
September 21st, 2019
PDF upload
Whitepaper
The Changing Face of Mobility.pdf

The auto industry is changing, becoming more focused on providing mobility services than just selling vehicle units. This white paper examines how mobility is becoming an ecosystem and how the car as we know it is being disrupted.

PDF upload
Whitepaper
The Plastic Packaging Landscape.pdf

This report examines the critical challenge of reducing single-use plastic packaging and explores a number of recent sustainable packaging innovations that seek to mitigate environmental damage caused by plastic waste. As consumers turn on plastic, manufacturers need to reexamine their packaging choices.

PDF upload
Whitepaper
Healthcare-–-an-Industry-Ripe-for-Disruption-and-Reform.pdf

This report looks at the shortcomings of the US healthcare system and care provision and examines possible solutions as well as innovations that tech companies are implementing.

PDF upload
Article
The-Future-of-Personal-Air-Travel-and-eVTOL.pdf

In this article, I explore the emerging field of unmanned aerial vehicles (UAVs) or vertical takeoff and landing (VTOL) vehicles as a form of urban business and luxury transport for ultra-high net worth individuals and even a potential public transit solution. These vehicles range from large drones to flying cars.

medium.com
Blog Post
How I Survived My First Month As a Freelance Writer

In this blog, I discuss my first month as a full-time freelance writer.

October 17th, 2019
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Whitepaper
Trends Shaping the Retail Landscape.pdf

This report is about trends shaping the brick and mortar retail industry in 2019.

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Whitepaper
Insurance in the Age of Data Analysis.pdf

This report examines the impact of data analysis on the insurance industry.

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Whitepaper
GREEN RUSH - CANNABIS OPPORTUNITIES IN THE FOOD AND BEVERAGE INDUSTRY.pdf

This report delves into the rapidly changing legal cannabis industry, exploring the recent rise of CBD and THC in food and beverages and beyond.

PDF upload
Whitepaper
Blockchain-Buzz-Getting-to-the-Bottom-of-Distributed-Ledger-Technology (1).pdf

This white paper takes a closer look at the hype around blockchain and explores the underlying distributed ledger technology.

silvertonguecollective.com
Blog Post
Inbound Marketing: Why Long-form Content is King and How to Write It
September 13th, 2019
medium.com
Blog Post
“Shit self” vs “ideal self”: the battle for your soul

Every decision brings us closer to or further from the person we want to be.

June 22nd, 2019
medium.com
Blog Post
On Being Self-Conscious

A personal journey of self-examination.

June 13th, 2019
medium.com
Blog Post
The stories we tell ourselves

The stories we tell ourselves determine our beliefs and our behaviour.

June 22nd, 2019
medium.com
Blog Post
Extrinsic vs Intrinsic Motivation

In this blog, I examine the role of external and internal motivation.

June 22nd, 2019
medium.com
Blog Post
Don’t have insurance? Go bankrupt.

This article shines a light on some of the USA's healthcare shortcomings, most notably the lack of transparency and equality with regards the the cost of treatment.

June 22nd, 2019
medium.com
Blog Post
Just Start: A Lesson in Advertising With Empathy

In this blog, I discuss a recent ad campaign and why it is successful. Spoiler: it's because the company responsible understands its audience and advertises with empathy. I love writing about great advertising and look forward to writing more such pieces in future.

June 22nd, 2019
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