More than eight years' writing and editing experience and a Master's degree in English Literature.
Before launching my career as a freelancer, I was a content writer – and later, editor – at a trends and innovation consultancy, covering hundreds of topics including activations, APIs, artificial intelligence (AI), augmented reality (AR), automotives and autonomous vehicles, banking, battery technology, beacons, beauty, behaviour, blockchain, branding, communications technology, consumer research and insights, consumer trends, cryptocurrencies, cybersecurity, data and analytics, drone technology, education, eLearning and edtech, enterprise software, entrepreneurship, environmental initiatives, fintech and financial innovation, FMCG, food and beverage, haptic technology, healthcare, human resources, identity politics, insurance, the Internet of Things (IoT), marketing, mobility, politics, proximity-based marketing, regulations, retail, robotics, the sharing economy, software as a service (SaaS), startups, supply chain management, technology, trends, virtual assistants, virtual reality (VR).
I'm adept at analysis as well as writing and have a knack for inferring the root causes or drivers behind the issues I'm writing about, which enables me to bring a degree of depth and attention to detail to my work that sets me apart. I take quality seriously and take care to select just the right words to communicate my message, and adjust my tone and diction according to the goal and audience of my writing.
I'm traveling the world while freelancing remotely.
Article, Blog Post, Whitepaper, Ebook, Website Copy, Product Description, Case Study, Press Release, Ad/Promotional Copy, Infographic Copy, Email Newsletter, Guide, Script, Landing Page
Stellenbosch University, Master's in English Literature