Mike Straus

Content Strategist, Copywriter, Technical Writer

Full-stack conversion copywriter for brands that want to scale.

Are you looking for a multi-award winning freelance writer for your business or publication?

You've come to the right place.

My name is Mike, and I'm a Kelowna freelance writer with experience as a copywriter, content marketer/content strategist, and journalist. Over the past five years I've written engaging print and web content for Star Trek, Hockey Canada, UBM LLC, Lugaro, and others.

(Some would say that I'm a generalist. I prefer the term "polymath".)

Publication credits include Small Business BC, UX Booth, The Freelance to Freedom Project, Make A Living Writing, and Lemonstand, among others. I’ve been cited as a source by ClearVoice, Smashing Magazine, Web Designer Depot, Sparkflow, and BIR International Conferences.

In the past, my work has helped my clients to:

•2X their sales within 2 weeks
•boost email open rates to 130% above industry average
•boost email clickthrough rates to 600% above industry average
•get 11x more blog readers within 2 months
•expand their mailing lists by 400%
•increase sitewide pageviews by 35% within 6 months
•increase organic web traffic by 145% within 6 months
•get shortlisted at the COLLISION startup pitch competition
•get provincial and national media coverage from major outlets like Global News and the BC Innovation Council
•win provincial awards from well-respected institutions like Enactus

And my work has garnered testimonials like these:

"I was very impressed with the quality of Mike’s work on our FAQ project. He’s a knowledgeable resource who came up with great material for us and positioned it in a well-laid-out way." -- Craig Cameron, Content Director, Hockey Canada

"Working with Mike has been an absolute pleasure! His dedication to his clients’ success is evident through his comprehensive research into Evolve Design Build’s products and goals. He is professional, articulate, and has a rationale behind every decision he makes. I would highly recommend!" -- Jules Galloway, Founder, Evolve Design |Build


"You spend years building your brand, and it’s a harrowing and painstaking journey. So when I asked Mike to tackle the brand refresh for the Okanagan coLab (okcolab.com), I had some fears about my company losing the essence of its unique identity. Mike immediately put my mind at ease: his attitude, his skills and his professionalism blew me away at every stage of the project. He took the initiative to solve problems as soon as they would arise. He shines under intense pressure, and he gave us stellar creative work — on time and on budget. He’s one of the few true experts in the industry." -- Shane Austin, Cofounder, Okanagan coLab

"I first met Mike at a copywriting workshop he was hosting. I’ve read all sorts of books and studied copywriting in depth, so I wasn’t sure what to expect. Mike’s workshop blew me away. Not only has he studied the greats of the copywriting world, but he’s also created and tested his own methods! He wrote clear, engaging, and – most importantly – highly influencing copy for us. Thanks to his writing and revisions, our conversions doubled within two weeks! He’s easy to work with and he always explains why he writes the things he does – he teaches along the way." -- Joel Raitt, Cofounder, Okanagan Wine Club

"I first found Mike through a workshop he was hosting, which I thoroughly enjoyed. Afterward I started putting together some B2B marketing materials for my business, but I needed some help with the wordsmithing. Mike put together a fabulous project proposal that emphasized the human side of being a web developer, which is a big part of my brand. I loved the work that he put together – he created some great assets that were surprisingly technically accurate. He really captured the meta-concepts that come with web design while also building a strong argument against the DIY web builders that are out there. A few months later, I took a full-time job with a local web development company. We had a need for a copywriter and I strongly recommended Mike for the project. Mike did a great job on the project proposal. My boss loved it, and Mike actually made ME look good for insisting we use him! I even recommended Mike to my sister when she was looking for a copywriter. She needed someone who could package a product in a digestible way. Mike is one of the best copywriters I have ever run into, so he was the obvious choice." -- Jordan Edwards, Orchard City Web Development
Categories
Content Types
Ebook, Landing Page, Case Study, Whitepaper, Website Copy, Press Release, Blog Post, Email Newsletter
More Information
University of British Columbia, Psychology
Kelowna, BC, Canada|English
Publications
N/A

Published Content

6
canadianchiropractor.ca
Article
Beyond symptoms

Chronic pain and mental illness are linked. How does that impact how chiropractors operate in care settings, and what can chiropractors do to promote mental health?

June 6th, 2016
modo.coop
Blog Post
Rocking the #FreelanceLife with Modo, Part 2

A 2-part guest article for Modo promoting their Day Tripper package and touting the benefits of car-sharing for freelancers.

October 24th, 2019
modo.coop
Blog Post
Rocking the #FreelanceLife with Modo

A 2-part guest article for Modo promoting car sharing for freelancers.

October 22nd, 2019
startrek.com
Blog Post
What Geordi La Forge Can Teach STEM About Accessibility

A blog article for Star Trek about National STEM Day that examines ways that STEM fields can become more accessible for professionals with disabilities.

November 8th, 2019
uxbooth.com
Blog Post
Content Marketing: You’re Doing it Wrong

A blog article for UX Booth that outlines the various pitfalls and potential mistakes that can occur when doing content marketing.

August 5th, 2014
streettext.com
Blog Post
Influencer Marketing 101: Getting Started With 2018’s Most Popular Marketing Strategy

A blog article for StreetText explaining the rise of influencer marketing and how real estate agents can leverage influencer marketing to sell more homes.

August 21st, 2018
© ClearVoice, Inc.