Mitchell "Mac" McInnis

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter

Human essence looks the form of a question

I am an accomplished, multi-disciplined writer, editor and messaging strategist and award-winning (GD USA & Communication Arts) copywriter. I offer the unique combination of breadth as well as depth in my various skill sets. I have worked in numerous industries, in numerous markets. My niche is the emotional appeal used to honestly connect with potential and existing customers. No subterfuge, no nonsense. Just story, emotional appeal and real, lasting connections.
Given my background as a reporter, researcher and investigator, I'm an expert at conducting background research and investigative interviews, translating the same into highly readable, objective-driven narratives. Effective branding, at its heart, is about good storytelling. Strategic storytelling requires both sides of the brain; it is both art and science.
Quality writing and storytelling draws a community of readers, and that is what I offer my clients each time my pen hits paper.
Categories
Content Types
Article, Blog Post, Social Copy, Interview, Case Study, Ad/Promotional Copy, Direct Mail, Email Newsletter, Script, Narrative Video, Documentary, Landing Page
More Information
University of North Carolina-Wilmington, Master's Degree
Location|English, French
Publications
N/A

Published Content

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