Mitesh Shah

Copywriter, Ghostwriter, Writer

Marketing Communications and Content Specialist

I have over 11 years of experience in public relations and content management having serviced clients ranging from large conglomerates to start-ups. I have managed B2B and CSR mandates across a a wide spectrum of domains including technology, entrepreneurship, healthcare, sustainability and media & entertainment. My strength lies in understanding varied and complex subjects through in-depth research, and crafting compelling narratives for relevant stakeholders in a given context.

I can help with the following aspects of a communications campaign:

Strategy: PR and communications strategies, media kits and campaign toolkits, messaging, talking points and FAQs as well as training and sharing best practices for media engagement.

Content: Thought leadership and opinion pieces, blogs, articles, industry and sectoral commentaries, trend pieces, press releases, interviews and Q&As, newsletters, backgrounders, corporate and spokespeople profiles as well as speeches and presentations.
Categories
Content Types
Article, Blog Post, Website Copy, Interview, Product Description, Press Release, Infographic Copy, Email Newsletter, Presentation, Landing Page
More Information
Nirma University, MBA (Marketing)
Ahmedabad Management Association, Diploma in Corporate Communications and Advertising
Mumbai, Maharashtra, India|English
Publications
N/A

Published Content

21
go.cyient.com
Landing Page
Discover How You Can Future-Proof Your Utility

Landing page for a lead generation campaign.

October 13th, 2019
cyient.com
Blog Post
From Field to Finance—Bridging the Digital Divide in Utilities

B2B thought leadership blog for digital mobility solutions. Written on behalf of an SME from a leadiing Indian engineering and technology company.

September 25th, 2019
cyient.com
Whitepaper
Future-Proofing Utilities with Digital Mobility Solutions

White paper on digital mobility solutions for the utilities sector. Written for a leading Indian engineering and technology company.

October 13th, 2019
cyient.com
Blog Post
Are you prepared for the challenges faced during IVDR transition?

A techno-legal blog on a new EU directive with tremendous repercussions on the global health devices industry. Written for the blog of a leading Indian engineering and technology company.

September 10th, 2019
businessworld.in
Article
India’s Data Protection Bill – What can businesses expect?

Article on the implications of India’s Data Protection Bill on businesses. Written on behalf of the country head of Citrix - a global player in the technology services domain.

October 5th, 2018
firstpost.com
Article
GDPR - A game-changer, businesses need to reshape their strategy

Article on the game-changing impact of GDPR on businesses. Written on behalf of the country head of Citrix - a global player in the technology services domain.

November 21st, 2017
expresscomputer.in
Article
How 2018 can bring future of work to life: Makarand Joshi, Citrix

Article on enterprise technology trends for 2018. Written on behalf of the country head of Citrix - a global player in the technology services domain.

December 21st, 2017
businesstoday.in
Article
Future of Work - Embrace or be left behind!

Article on the future of work enabled by technology. Written on behalf of the country head of Citrix - a global player in the technology services domain.

February 19th, 2018
nsdl.co.in
Guide
Retirement Planning: A Primer

Content for the monthly newsletter of NSDL - India’s largest depository for investors and technology enabler for the securities ecosystem.

nsdl.co.in
Guide
Health and Wealth: Pillars of a Happy Life

Content for the monthly newsletter of NSDL - India’s largest depository for investors and technology enabler for the securities ecosystem.

businessworld.in
Article
Five ways to unleash the potential of IoT data

Article on managing data and using it effectively In the age of ‘Internet of Things’. Written on behalf of the country head of Tableau - a global leader in business intelligence and analytics.

October 16th, 2017
financialexpress.com
Article
Ensuring a seamless shopping experience

Article on the role of data analytics in the retail sector. Written on behalf of the country head of Tableau - a global leader in business intelligence and analytics.

August 21st, 2017
pcquest.com
Article
Top 10 business intelligence trends for 2018

Article on business intelligence trends for 2018. Written on behalf of the country head of Tableau - a global leader in business intelligence and analytics.

December 29th, 2017
thehindubusinessline.com
Article
What your data needs to tell you

Article on the contextual relevance of data within a business. Written on behalf of the country head of Tableau - a global leader in business intelligence and analytics.

businesstoday.in
Article
Stay focused on your goals

Article on personal and professional growth journey. Written on behalf of the CEO of Lupin - one of India’s largest pharmaceutical companies.

October 8th, 2016
businesstoday.in
Article
Inspiring change through values based leadership

Article on value based leadership. Written on behalf of the Vice Chairman of Lupin - one of India’s largest pharmaceutical companies.

April 11th, 2018
indiacsr.in
Interview
Q&A: Sita Ram Gupta, Executive Director - Lupin Foundation

Q&A on the philosophy and impact of CSR and sustainability initiatives. Written on behalf of the Executive Director of Lupin Foundation - the philanthropy arm of one of India’s largest pharmaceutical companies.

January 8th, 2018
bwdisrupt.businessworld.in
Article
Leveraging brand equity on social media using data analytics

Article on use of social media data and analytics. Written on behalf of the country head of Tableau - a global leader in business intelligence and analytics.

June 19th, 2017
cio.in
Article
Making big data work for small businesses

Article on use of data analytics for small businesses. Written on behalf of the country head of Tableau - a global leader in business intelligence and analytics.

October 15th, 2017
businessinsider.in
Article
Here’s how you can lead business transformation in your startup

Article on business transformation for start-ups. Written on behalf of the CEO of Housing.com - India’s leading real estate start-up.

July 12th, 2017
brandequity.economictimes.indiatimes.com
Article
It's the technology, stupid!

Article on technology as a business enabler. Written on behalf of the CMO of Housing.com - India’s leading real estate start-up.

July 27th, 2016
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