Nancy A Shenker

Content Strategist, Copywriter, Ghostwriter, Technical Writer, Writer

I have been called a "Pez Dispenser" of research, storytelling and results-driving content. Mature and versatile.

I have 30+ years of experience writing everything from books and articles to white papers to marketing copy, websites, and social posts.
My style is highly flexible, and I'm super-fast.
A quick study, I can tackle the most complex of topics and translate them into highly-readable and entertaining pieces.
I have also written large amounts of copy for SaaS companies and business marketers and understand how to write for all stages of the marketing and sales funnel. Comfortable interviewing sources -- up to the C-level.
Fluent in various CMS options, I am also a highly-graphic thinker and can creative direct projects of all sizes and media.
Categories
Content Types
Blog Post, Whitepaper, Social Copy, Website Copy, Product Description, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Guide, Presentation, Checklist
More Information
University of Michigan, Ann Arbor, Bachelors in English & Psychology
New York University, Graduate Diploma in Book Publishing
Kellogg, Executive Marketing Program
Scottsdale, AZ, USA|Languages
Publications
N/A

Published Content

62
catersource.com
Meet Paul Saginaw

As part of a larger assignment for Catersource, I am interviewing and profiling many of the speakers.

December, 7 2018
hormansfamilypickles.com
Website Copy
Horman's Family Pickles

I've worked with the Horman family for almost 10 years, providing a wide range of marketing services. I creative-directed all aspects of this new wholesale/retail website, wrote the copy, managed the developer, sourced the photographer, and brought the project in on budget!

November, 21 2018
nytimes.com
Article
Homework Defined: Best and Worst; If You Take a Long View

An oldie but goodie. Won a writing contest.

November, 9 2003
thriveglobal.com
Blog Post
Westward Ho! How I Got Rid of Most of my Possessions and Moved to the Desert

Making big bold moves in life and business can lead to growth. Here's how I made mine.

December, 17 2018
amazon.com
Ebook
About Nancy A Shenker

I have written four business books, all available in print and as e-books. I am also familiar with the self-publishing process.

thriveglobal.com
Blog Post
Two Girls Discover Their Inner Artists…45+ Years Later

My Thrive Global series is focused on inspiring Boomers to live awesome long lives and inspiring young people not to fear aging.

November, 26 2018
catersource.com
Blog Post
Disrupting Catering: Where We’ve Been and Where We’re Going

A glimpse into the future of the rapidly-growing catering industry.

November, 30 2018
dailyinfographic.com
Infographic
How Well Do You Adapt To New Technology?

I create (write, creative-direct, and promote) infographics, related to business and lifestyle.

March, 31 2018
nightclub.com
Blog Post
How to Find (and Keep) the Perfect Bartender

I have written a variety of articles related to hiring, training, and management for https://www.nightclub.com/author/nancy-a-shenker

January, 2 2018
catersource.com
Article
Idea Book: ACE 2018 Award Winner Kristin Banta Events

I was hired by Catersource (part of UBM/Informa, one of the world's largest trade show and conference companies) to produce a wide variety of editorial and lead-gen content for their website and social media.

November, 9 2018
thriveglobal.com
Blog Post
The Silver Hair Playbook: How to Be a Bad-Ass Over 50

Targeted to Boomers, this column features useful tips on how to age with spirit and a bit of snark.

August, 13 2018
medium.com
Blog Post
How this Army Drill Sargeant Went from Prison Correction Officer to Transformer of Women’s Lives

Survivors & Thrivers™ is a new column and upcoming podcast that celebrates longevity, resilience, and reinvention. Published in Authority Magazine, the column features stories from professionals who have ridden the economic and life roller coaster and gotten off smiling and begging for another ride. People of all ages can learn a thing or two from their adventures, successes, and transformations.

November, 16 2018
nightclub.com
Blog Post
Become an Overnight Weed Wizard: The Cannabis Primer

In addition to writing regularly for Nightclub & Bar Digital (https://www.nightclub.com/author/nancy-a-shenker) I have written for cannabis publications.

November, 28 2017
inc.com
Article
Former Apple CEO John Sculley on How to Beat a Big Gorilla

As part of my column, "Bots & Bodies," I interviewed C-level executives who disrupted industries via technology.

April, 25 2018
huffingtonpost.com
Blog Post
The Future of Retail

I often attend conferences and trade shows and report on trends and products. More of these are viewable at https://www.huffingtonpost.com/author/nancy

November, 3 2017
gredio.com
Blog Post
Clear the Shelves! How to Demo Like a Pro

This is just one example of a blog offering practical small business tips for a specific industry.

July, 21 2014
marketwatch.com
Press Release
TransWorld Launches Christmas Show

I am very experienced at writing press releases and media pitches and have helped clients secure major media exposure.

July, 2 2018
huffingtonpost.ca
Blog Post
Hack Your Vocabulary: The New ABCs Of Business

I have written a variety of content for Huff-Post, mostly business- and career-related.

September, 7 2016
badgirlgoodbizblog.com
Blog Post
Bisque, Broth, and Booze: The Diet of Champions

My own blog. I cover a wide range--events, trade shows, food, lifestyle, tech, and more. Influencer value = $2 million. Sponsorship and advertising opportunities available.

November, 7 2018
bleisureliving.com
Website Copy

I am the Publisher and Editor of this site.

huffpost.com
Blog Post
The Summer I Met My Daughter

This was created for the sponsored content division of Huff-Post and needed to be approved by both the editor and the sponsor.

July, 22 2014
nightclub.com
Article
Tastes & Tech: How to Serve Gen Z

I wrote a wide range of articles about training, technology, and trends for the nightclub and bar industry. To see my full portfolio of articles, please visit https://www.nightclub.com/author/nancy-a-shenker

December, 12 2017
inc.com
Is Artificial Intelligence a Feminist Issue?
November, 10 2017
inc.com
Meet the Man and Machines Attempting to Build the Ultimate Business Marketplace
May, 17 2018
blog.clover.com
Infographic
History of Point of Sale Systems

How can you make POS fun and sexy? I came up with this concept for an infographic for a client. Working with the in-house design team, we sourced all images and turned this infographic out in record time.

August, 11 2016
inc.com
This Sleep Toy May Make You More Productive at Work
December, 8 2017
inc.com
The Most Innovative Technology Powering the 2018 Super Bowl
January, 24 2018
sheboom.com
Website Copy
sheBOOM.com
inc.com
5 Ways to Boldly Reboot Your Life in the New Year
December, 15 2017
inc.com
How the Machines Are Making Human Resources More Human
May, 11 2018
inc.com
Plastic Straws' Days Are Numbered. But You Can Slurp On With These Green Alternatives
June, 20 2018
inc.com
This Is What the Gym of the Future Will Look Like
January, 11 2018
inc.com
Why the Greek System Could Be the Next Startup Incubator
May, 14 2018
inc.com
Tech Execs Give Thumbs-Up to These Life- and Time-Savers
December, 21 2017
inc.com
If You're Not Doing These 8 Things Every Time You Go to a Conference, Don't Bother Attending
February, 8 2018
inc.com
3 Product Innovations Debuting at the 2018 Winter Olympics
February, 7 2018
inc.com
Simple Ways to Boost Your Company's Press Profile
March, 15 2018
inc.com
7 Things Your Company Can Learn from the Facebook and Twitter Earnings
July, 27 2018
inc.com
The Future of Car-Buying May Mean You'll Never Go to Another Dealership Again
April, 18 2018
inc.com
Simplehuman's CEO on Why He Embraced the Idea of Selling a $250 Trashcan
February, 14 2018
inc.com
The Secret to Finding More Joy This Holiday Season? Get Yourself a Robot
November, 22 2017
inc.com
Want Your Kids to Be Ready for the Future? Send Them Away This Summer
March, 28 2018
inc.com
How to Give Swag Your Customers Actually Want to Keep
February, 27 2018
inc.com
Inside the Land Grab to Establish the Next Hot Spot for Startups
May, 7 2018
inc.com
The Next Big Office Design Trend? Creative Ways to Bring Back Privacy
May, 17 2018
inc.com
Wearables and Robots May Keep You from Aging-Out of Your Job
July, 26 2018
inc.com
Meet the Tech Company That Won an Oscar This Year for Its Insane Special Effects
February, 28 2018
inc.com
Sorry, Bartenders. Robots are Coming for Your Jobs.
April, 3 2018
inc.com
How the Innovative Company Behind Peeps Hatches 2 Billion Chicks a Year
March, 26 2018
inc.com
Summer Like It's 2028: 7 Ways to Have a Future-Focused Season
July, 2 2018
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