Nancy A Shenker

Content Strategist, Copywriter, Ghostwriter, Technical Writer, Writer

I have been called a "Pez Dispenser" of research, storytelling and results-driving content. Strategic, speedy, flexible, fun to work with, and versatile.

I have 30+ years of experience reaching writing everything from books and articles to white papers to marketing copy, websites, and social posts. My latest assignment generated more than 4,000 leads for a tech company in 120 days.
My style is highly flexible, and I'm super-fast.
A quick study, I can tackle the most complex of topics and translate them into highly-readable and entertaining pieces.
I have also written large amounts of copy for SaaS companies and business marketers and understand how to write for all stages of the marketing and sales funnel. Comfortable interviewing sources -- up to the C-level.
Fluent in various CMS options, I am also a highly-graphic thinker and can creative direct projects of all sizes and media.
Content Types
Blog Post, Whitepaper, Social Copy, Website Copy, Product Description, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Guide, Presentation, Checklist
More Information
University of Michigan, Ann Arbor, Bachelors in English & Psychology
New York University, Graduate Diploma in Book Publishing
Kellogg, Executive Marketing Program
Scottsdale, AZ, USA|Languages

Published Content

Blog Post
Non-Profit Mission Statements to Inspire Your Messaging

I was engaged by a marketing company to research and write a series of 12 posts about non-profit marketing and sales strategy for all types of businesses.

January 14th, 2020
Blog Post
Who is a Media Strategist...and Why Do You Need One? – MediaMax Network

Media strategy is more complex than ever before. I was engaged by this company to write a series of posts for SMBs, mid-market, and enterprise marketers.

January 8th, 2020
Blog Post
How to Conduct Online Focus Group Interviews

I researched and ghostwrote the article, as well as the downloadable checklist.

January 10th, 2020
Collaborative ABM: Beyond Sales & Marketing Alignment

I have been writing a white paper series about the human side of Account-Based Marketing (ABM) for a global company, MRP.
Blog Post
Building Customer Relationships in 2020

Customer intimacy and engagement are critical in building relationships and sales. This is original content for the Sendoso blog.

January 10th, 2020
Blog Post
Should the fast casual industry follow Taco Bell's $100K-salary lead?
January 16th, 2020
The Window Into Your Brand’s Soul is on the Small Screen

I came up with this concept, researched, and wrote, and creative-directed this white paper -- taking a highly-technical topic (mobile-local search and GMB pages) and making it clear, relevant, and practical.

November 6th, 2019
Blog Post
Can fast casual get any faster?

The need for speed! I am a regular contributor to this website and write primarily about restaurant tech and its impact on marketing, brand, and customer/employee satisfaction.

December 30th, 2019
Blog Post
How Consumers Choose Restaurants Has Changed Dramatically. Are You Keeping Up With How They’re Choosing?

One of 30+ original content pieces for a SaaS company -- including research, finding original sources, writing, and creative direction.

October 7th, 2019
Blog Post
Get Control of Your Life Through Time-Blocking

By a freelancer, for other freelancers -- but applies to anyone who needs to better organize her schedule and life.

October 27th, 2019
Blog Post
MUFSO and the “T-Word”: Notes from the Conference — service first

People are at the heart of the hospitality business. This series reveals how restaurant and hotel managers can use technology to make better talent choices and retain the best people.

October 21st, 2019
Download: Building Health 3 Ways

This comprehensive report details the impact of sustainable design and development on individual, community, and economic health. My role included interviewing all sources, researching trends, and writing the report -- within 2 weeks.

October 28th, 2019
© 2019, Horman's Best Pickles

From cuke to brine...I creative-directed, wrote, and oversaw the photoshoot and production for this site. I was subsequently hired to create a website for their wholesale "cousin brand" -- Horman's Family Pickles.
Rolling Out the Green Carpet

Writing a series of influencer profiles for the Greenbuild conference.

September 9th, 2019
The Eat/Shop/Stay/Play Phenomenon: How to Reach the New One-Stop Consumer
August 3rd, 2019
Blog Post
5 Survival Tips for Multi-Location Restaurants and Retailers

I write 2-3 content pieces weekly for this SaaS company, targeted primary at multi-location restaurants, retailers, and franchises. I develop concepts, research, write, edit, and create e-mail nurture streams. I also review weekly results tracking and make recommendations.

July 29th, 2019
Blog Post
The Rise of Mobile-Powered Talent in Hospitality

Harri is a fully-integrated SaaS platform for restaurants and the hospitality industry. I research and write timely content around trends that have an impact on hiring, training, and retention.

August 13th, 2019
MomentFeed Appoints Nick Hedges CEO

I write press releases and develop pitch strategies for a wide range of business, product, service, and thought leadership news.

July 9th, 2019
Blog Post
How Real Restaurants Are Responding to Common Minimum Wage Increase Effects

Because I've written so much about the restaurant/hospitality industry and food tech, I was approached by Toast to research and write this original long-form piece about the impact of minimum wage increases on the restaurant industry.

May 14th, 2019
Blog Post
Nancy A. Shenker

I've written a wide variety of ungated and gated content for this fast-growing SaaS company, focused on mobile-local search. I develop topics, research trends, and write/edit all original content for I am also responsible for writing all social posts, press releases, and e-mails related ot the content.

May 29th, 2019
Meet Paul Saginaw

As part of a larger assignment for Catersource, I am interviewing and profiling many of the speakers.

December 7th, 2018
PDF upload
Urban Pioneer Guide.pdf

I was given a few days and a modest budget to write this compelling overview for a new real estate investment initiative. I researched and wrote this original piece and consulted on ways to enhance and promote it (e.g., the infographic).

June 10th, 2019
Homework Defined: Best and Worst; If You Take a Long View

An oldie but goodie. Won a writing contest.

November 9th, 2003
Blog Post
Westward Ho! How I Got Rid of Most of my Possessions and Moved to the Desert

Making big bold moves in life and business can lead to growth. Here's how I made mine.

December 17th, 2018
About Nancy A Shenker

I have written four business books, all available in print and as e-books. I am also familiar with the self-publishing process.
Blog Post
Two Girls Discover Their Inner Artists…45+ Years Later

My Thrive Global series is focused on inspiring Boomers to live awesome long lives and inspiring young people not to fear aging.

November 26th, 2018
Blog Post
Disrupting Catering: Where We’ve Been and Where We’re Going

A glimpse into the future of the rapidly-growing catering industry.

November 30th, 2018
How Well Do You Adapt To New Technology?

I create (write, creative-direct, and promote) infographics, related to business and lifestyle.

March 31st, 2018
Blog Post
How to Find (and Keep) the Perfect Bartender

I have written a variety of articles related to hiring, training, and management for

January 2nd, 2018
Idea Book: ACE 2018 Award Winner Kristin Banta Events

I was hired by Catersource (part of UBM/Informa, one of the world's largest trade show and conference companies) to produce a wide variety of editorial and lead-gen content for their website and social media.

November 9th, 2018
Blog Post
The Silver Hair Playbook: How to Be a Bad-Ass Over 50

Targeted to Boomers, this column features useful tips on how to age with spirit and a bit of snark.

August 13th, 2018
Blog Post
How this Army Drill Sargeant Went from Prison Correction Officer to Transformer of Women’s Lives

Survivors & Thrivers™ is a new column and upcoming podcast that celebrates longevity, resilience, and reinvention. Published in Authority Magazine, the column features stories from professionals who have ridden the economic and life roller coaster and gotten off smiling and begging for another ride. People of all ages can learn a thing or two from their adventures, successes, and transformations.

November 16th, 2018
Blog Post
Become an Overnight Weed Wizard: The Cannabis Primer

In addition to writing regularly for Nightclub & Bar Digital ( I have written for cannabis publications.

November 28th, 2017
Former Apple CEO John Sculley on How to Beat a Big Gorilla

As part of my column, "Bots & Bodies," I interviewed C-level executives who disrupted industries via technology.

April 25th, 2018
Blog Post
The Future of Retail

I often attend conferences and trade shows and report on trends and products. More of these are viewable at

November 3rd, 2017
Blog Post
Clear the Shelves! How to Demo Like a Pro

This is just one example of a blog offering practical small business tips for a specific industry.

July 21st, 2014
Press Release
TransWorld Launches Christmas Show

I am very experienced at writing press releases and media pitches and have helped clients secure major media exposure.

July 2nd, 2018
Blog Post
Hack Your Vocabulary: The New ABCs Of Business

I have written a variety of content for Huff-Post, mostly business- and career-related.

September 7th, 2016
Blog Post
Bisque, Broth, and Booze: The Diet of Champions

My own blog. I cover a wide range--events, trade shows, food, lifestyle, tech, and more. Influencer value = $2 million. Sponsorship and advertising opportunities available.

November 7th, 2018
Website Copy

I am the Publisher and Editor of this site.
Blog Post
The Summer I Met My Daughter

This was created for the sponsored content division of Huff-Post and needed to be approved by both the editor and the sponsor.

July 22nd, 2014
Tastes & Tech: How to Serve Gen Z

I wrote a wide range of articles about training, technology, and trends for the nightclub and bar industry. To see my full portfolio of articles, please visit

December 12th, 2017
Is Artificial Intelligence a Feminist Issue?
November 10th, 2017
Meet the Man and Machines Attempting to Build the Ultimate Business Marketplace
May 17th, 2018
History of Point of Sale Systems

How can you make POS fun and sexy? I came up with this concept for an infographic for a client. Working with the in-house design team, we sourced all images and turned this infographic out in record time.

August 11th, 2016
This Sleep Toy May Make You More Productive at Work
December 8th, 2017
The Most Innovative Technology Powering the 2018 Super Bowl
January 24th, 2018
Website Copy
5 Ways to Boldly Reboot Your Life in the New Year
December 15th, 2017
How the Machines Are Making Human Resources More Human
May 11th, 2018
© ClearVoice, Inc.