I have been called a "Pez Dispenser" of research, storytelling and results-driving content. Strategic, speedy, flexible, fun to work with, and versatile.
I came up with this concept, researched, and wrote, and creative-directed this white paper -- taking a highly-technical topic (mobile-local search and GMB pages) and making it clear, relevant, and practical.
One of 30+ original content pieces for a SaaS company -- including research, finding original sources, writing, and creative direction.
By a freelancer, for other freelancers -- but applies to anyone who needs to better organize her schedule and life.
People are at the heart of the hospitality business. This series reveals how restaurant and hotel managers can use technology to make better talent choices and retain the best people.
This comprehensive report details the impact of sustainable design and development on individual, community, and economic health. My role included interviewing all sources, researching trends, and writing the report -- within 2 weeks.
From cuke to brine...I creative-directed, wrote, and oversaw the photoshoot and production for this site. I was subsequently hired to create a website for their wholesale "cousin brand" -- Horman's Family Pickles.
Writing a series of influencer profiles for the Greenbuild conference.
I write 2-3 content pieces weekly for this SaaS company, targeted primary at multi-location restaurants, retailers, and franchises. I develop concepts, research, write, edit, and create e-mail nurture streams. I also review weekly results tracking and make recommendations.
Harri is a fully-integrated SaaS platform for restaurants and the hospitality industry. I research and write timely content around trends that have an impact on hiring, training, and retention.
I write press releases and develop pitch strategies for a wide range of business, product, service, and thought leadership news.
Because I've written so much about the restaurant/hospitality industry and food tech, I was approached by Toast to research and write this original long-form piece about the impact of minimum wage increases on the restaurant industry.
I've written a wide variety of ungated and gated content for this fast-growing SaaS company, focused on mobile-local search. I develop topics, research trends, and write/edit all original content for www.momentfeed.com. I am also responsible for writing all social posts, press releases, and e-mails related ot the content.
As part of a larger assignment for Catersource, I am interviewing and profiling many of the speakers.
I was given a few days and a modest budget to write this compelling overview for a new real estate investment initiative. I researched and wrote this original piece and consulted on ways to enhance and promote it (e.g., the infographic).
An oldie but goodie. Won a writing contest.
Making big bold moves in life and business can lead to growth. Here's how I made mine.
I have written four business books, all available in print and as e-books. I am also familiar with the self-publishing process.
My Thrive Global series is focused on inspiring Boomers to live awesome long lives and inspiring young people not to fear aging.
A glimpse into the future of the rapidly-growing catering industry.
I create (write, creative-direct, and promote) infographics, related to business and lifestyle.
I have written a variety of articles related to hiring, training, and management for https://www.nightclub.com/author/nancy-a-shenker
I was hired by Catersource (part of UBM/Informa, one of the world's largest trade show and conference companies) to produce a wide variety of editorial and lead-gen content for their website and social media.
Targeted to Boomers, this column features useful tips on how to age with spirit and a bit of snark.
Survivors & Thrivers™ is a new column and upcoming podcast that celebrates longevity, resilience, and reinvention. Published in Authority Magazine, the column features stories from professionals who have ridden the economic and life roller coaster and gotten off smiling and begging for another ride. People of all ages can learn a thing or two from their adventures, successes, and transformations.
In addition to writing regularly for Nightclub & Bar Digital (https://www.nightclub.com/author/nancy-a-shenker) I have written for cannabis publications.
As part of my column, "Bots & Bodies," I interviewed C-level executives who disrupted industries via technology.
I often attend conferences and trade shows and report on trends and products. More of these are viewable at https://www.huffingtonpost.com/author/nancy
This is just one example of a blog offering practical small business tips for a specific industry.
I am very experienced at writing press releases and media pitches and have helped clients secure major media exposure.
I have written a variety of content for Huff-Post, mostly business- and career-related.
My own blog. I cover a wide range--events, trade shows, food, lifestyle, tech, and more. Influencer value = $2 million. Sponsorship and advertising opportunities available.
I am the Publisher and Editor of this site.
This was created for the sponsored content division of Huff-Post and needed to be approved by both the editor and the sponsor.
I wrote a wide range of articles about training, technology, and trends for the nightclub and bar industry. To see my full portfolio of articles, please visit https://www.nightclub.com/author/nancy-a-shenker
How can you make POS fun and sexy? I came up with this concept for an infographic for a client. Working with the in-house design team, we sourced all images and turned this infographic out in record time.