Natalie Dunbar

Content Strategist, Copywriter, Editor, Writer, Managing Editor, Copy Editor

Building Engaging Content Experiences

As an Enterprise Content Strategist, I help organizations identify and articulate the tactical content components needed across digital and traditional channels to create and inform a single set of content guidelines to support engaging user experiences.

Working closely with multidisciplinary teams of UX designers, developers, product and project managers, I help balance meeting user needs with a framework for creating and maintaining strategic content that also supports business goals.
Categories
Content Types
Article, Product Description, Social Copy, Interview, Website Copy, Blog Post, Presentation, Ad/Promotional Copy, Video, Live Event, Landing Page
More Information
Rutgers University, BA, Sociology
UCLA Extension, Certification, Print & Broadcast Journalism
Pasadena, CA, USA|English
Publications
N/A

Articles and Posts

14
linkedin.com
Article
Personalization and Content Strategy: Making a Case for Empathy

If your content strategy work influences things like seasonal content, email, and other digital touchpoints, I’m crazy enough to think that there are opportunities for that content to be more empathetic and sensitive to the individual needs of those who consume it.

June 5th, 2019
theroadomyoga.com
Blog Post
Social Media: #ReflectYourself

If you're "out there" on social media, and you've grown weary of not seeing folk who look like you in your social feeds, try curating content that makes you feel good about you.

November 29th, 2018
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Article
Holiday Food Hazards for Pets: Just Say "No!" to Fido

Halloween has passed, the harvest season is near, and the hams and turkeys are prominently on display at the local grocer's. Before you can say "Razzleberry Dressing," the winter holidays will be here. And while the two-legged among us will do all we can to avoid over-indulging in the meats, sweets, and treats associated with countless winter festivities, it's also a good time to think about preventative measures to take to keep your four-legged family members safe and well.

November 11th, 2012
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Article
Fleeing the Floodwaters: How to Stay Safe When Water Levels Rise

Few things are more frightening than the power of surging water, especially since the potential for devastation is quite high for anything in its path. In some instances, such as with a tropical storm or hurricane, you'll have ample time to prepare and evacuate (if necessary) before floodwaters reach your area. Other times, such as in flash flood conditions, you'll need to get to higher ground at a moment's notice.

October 30th, 2012
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Article
The Usability Toolbox: Inside the YP.COM Usability Lab

If you had a way to engage users of your products and services, particularly (and especially) before they launch, and you could observe those users could as they interact with a live or prototype version of whatever you’re building, what would it be worth to you?

November 15th, 2012
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Article
Oktoberfest: Good Beer Hunting

Centuries ago, in an era that predates not only the Food and Drug Administration, but even precedes the formation of these United States, there was the establishment of a beer purity law that carried with it a rather serious penalty. The Reinheitsgebot, also known as the German Beer Purity Law, is said to be the first food purity law ever passed in the history of the world. So before you heft your next hefeweizen or down your next doppelbock, read this first.

October 1st, 2004
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Article
Balancing Act: Full time Freelancing and Family Life

In my family, I bring home the bacon, the eggs, and the toast. I cook it up and serve it too, all while trying to sharpen the increasingly blurred line drawn between my actual "home" and my "home office," where I work as a freelance writer. From Tribe Magazine (Portland, OR), September 2004

September 1st, 2004
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Article
Suffer The Children

In the aftermath of 9/11, children know more than we give them credit for when it comes to dealing with America's "New War" on terrorism. From the September 27, 2001 issue of the Pasadena Weekly.

September 27th, 2001
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Article
Keeping It In the Family: How a new bill would have helped a grieving daughter cope with her father's illness and death

A bill co-authored by Assemblywoman Carol Lie (D-CA) would guarantee that medical facilities would make a reasonable effort o contact a patient's next of kin upon hospitalization. A grieving daughter shares how this bill would have helped her to cope wither her father's illness and death.

June 11th, 2001
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Article
Nia Peeples: Seasons of Success

Catching up with busy actress, singer, choreographer, and director, Nia Peeples. From the March/April 2000 issue of Dysonna: The Magazine

March 31st, 2000
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Article
A Fish Out of Water: The Mood is Sensual

The mood is sensual. The message is captivating. The medium? Water. If you've got the drive and determination to learn a few new skills, then there's an opportunity for you to learn the basics of underwater makeup techniques to enhance your career and increase your marketability as an artist. From 1st Hold Magazine, Spring 1999 issue.

March 31st, 1999
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Article
Stylin' Things: Prop Stylists show you how to get in where you fit in

Prop Stylists show you how to get in where you fit in. From 1st Hold Magazine Winter 1998 Issue

January 15th, 1998

Digital Experiences

5
sensisagency.com
Website Copy
UCLA Extension: 1000 Lessons Learned Campaign

What happens when a nearly 100-year old leader in lifelong learning is faced with a decline in brand awareness? And how do you create synergy across academic departments that are accustomed to working in silos, to embracing a shared goal of increasing enrollment overall? Sensis worked with UCLA Extension's marketing department to develop a holistic approach to engage consumers while on their computers and mobile devices, while commuting to work, and while watching television. Lead Content Strategist, Content Writer @Sensis

March 16th, 2015
sensisagency.com
Website Copy
Washington Gas Living: Website Redesign

How does a utility company speak to consumers about converting to natural gas in a way that is informative and genuine, absent of jargon and confusing terminology, while clearly spelling out the steps necessary to make that conversion happen? This was the problem Washington Gas Living (WGL) faced: how to create clear and engaging journeys for primary and secondary users, nuancing the voice of each user type, providing useful and actionable information, while still delivering on the message of the brand. 2015 American Advertising Awards (DC) Winner, Silver Award Digital Advertising - Website, Consumer Services Lead Content Strategist, Content Writer, and Editor @Sensis

Interviews and Mentions

7
yogajournal.com
Article
Try This Sequence to Confront Your Fears and Unleash Your Inner Warrior

One of two featured yogis in a Yoga Journal how-to article, featuring asanas designed to confront fear.

August 3rd, 2019
superfithero.com
Blog Post
Superfit Hero Body Positive Trainer: Natalie Dunbar, The Road Om Yoga

Superfit Hero Body Positive Fitness sponsored trainer bio / feature.

November 29th, 2018
anchor.fm
Interview
Letting Your Social Media Feed Reflect You with Natalie Dunbar

On this week's podcast, we talk with Curvy Yoga teacher Natalie Dunbar. Natalie shares about her personal practice, what fashion and dance have taught her about body positivity, what being selective with the social media she lets into her life has meant for her relationship with her body, and more!

November 16th, 2018
curvyyoga.com
Interview
Welcome Our June 2015 Curvy Yoga Teachers!

Featured yoga teacher profile, CurvyYoga.com

June 20th, 2015
mindbodygreen.com
Blog Post
MindBodyGreen Contributor: Natalie Dunbar, The Road Om Yoga

Author profile and contributor page, MindBodyGreen.com

February 8th, 2013
knect365.com
Blog Post
#SocialC20 Live: Online Community as an Insight Tool for Usability Testing and Product Innovation, Natalie Dunbar, AT&T INTERACTIVE

Highlights from a presentation by writer and speaker Natalie Dunbar at the 2011 Social Media & Community 2.0 Strategies Conference in Boston, MA.

April 5th, 2011

Speaking Events

5
nvite.com
Live Event
Adobe Creative Jam: Los Angeles - Judges Panel

Adobe presents a Creative Jam focused on UX Design, an inspiring two-part design experience that demonstrates and celebrates creativity, featuring UX Design talks and design competition. Judges' panel included Natalie Dunbar, Enterprise Content Strategist, Anthem, Inc.

July 24th, 2019
eventbrite.com
Live Event
Hexagon UX LA: Building A Career Roadmap - Panelist

Highlights from "Building a Career Roadmap," a Hexagon UX (LA) event featuring a conversation with seasoned designers as they share their experiences working in organizations of different sizes and setups, the different roles they've played within each, and how they were able to identify and leverage their skills to get to the next level. Panelists included Natalie Dunbar, Enterprise Content Strategist, Anthem, Inc.

May 23rd, 2019
eventbrite.com
Live Event
Women Talk Design: Conferences - Panelist

Highlights from "Women Talk: Conferences." a Women Talk Design event featuring a panel of women who have spoken at design and tech conferences and public events to share their experiences. Panelists included Natalie Dunbar, Enterprise Content Strategist, Anthem, Inc.

July 12th, 2018
meetup.com
Live Event
Content Strategy Southern California: - Panelist

Highlights from "Content Strategy: In-House vs. Agency," a Content Strategy Southern California Meetup event. Panelists included Natalie Dunbar, Content Strategy Lead, Kaiser Permanente.

November 30th, 2017

Slides and Presentations

3
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Presentation
Content Strategy for Southern California: Planning, Creating, Improving, and Governing Content

Slides co-presented by content strategist and founding member of the Content Strategy Southern California Meetup, providing an "Intro to Content Strategy" designed for and presented to members of Innovate Pasadena's Friday Coffee Meet-up group, comprised of a cross-section of members of Pasadena's tech and start-up community.

August 14th, 2015
PDF upload
Presentation
Journalism, Strategy and Storytelling

Slides from a presentation by lead content strategist and presenter Natalie Dunbar, that analyze the convergence of journalism, advertising, and storytelling from an advertising agency POV.

April 9th, 2015
PDF upload
Presentation
Online Community: An Insight Tool for Usability Testing and Product Innovation

Slides from a presentation by writer and speaker Natalie Dunbar at the 2011 Social Media & Community 2.0 Strategies Conference in Boston, MA.

April 4th, 2011
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