Building Engaging Content Experiences
I’ve come across many people who are both successful and satisfied with their work. And as a strategist, writer and researcher working in technology — the perfect intersection for my interests — I felt like I was on that same path to satisfaction and success. Then, the winds of change came and blew away any semblance of job security I thought I had, leaving me to wonder what it would take to truly be fulfilled by my career. In my quest for inspiration, I stumbled upon an article promising to “change my life forever” after answering just six questions. I was skeptical, but I soon realized that the answers to those questions would be beneficial, if not crucial, to finding the fulfillment I was seeking. Here are the six questions that helped me gauge my career fulfillment and can help you approach this new decade with fulfillment in mind.
I remember the morning of November 30, 2012, like it was yesterday. I went through my usual routine – coffee, morning news, a shower – and checked my work email to get a jump on the day before going to the office. At first, I didn’t see anything out of the ordinary among the replies to messages I’d sent earlier Then an invite for a “quick sync” with my director for 2 p.m. that afternoon caught my eye. I accepted the invite, closed my laptop and said to my son as I left: “I’m pretty sure I’m getting laid off today.” that week, industry-related emails and spam.
If your content strategy work influences things like seasonal content, email, and other digital touchpoints, I’m crazy enough to think that there are opportunities for that content to be more empathetic and sensitive to the individual needs of those who consume it.
If you're "out there" on social media, and you've grown weary of not seeing folk who look like you in your social feeds, try curating content that makes you feel good about you.
Halloween has passed, the harvest season is near, and the hams and turkeys are prominently on display at the local grocer's. Before you can say "Razzleberry Dressing," the winter holidays will be here. And while the two-legged among us will do all we can to avoid over-indulging in the meats, sweets, and treats associated with countless winter festivities, it's also a good time to think about preventative measures to take to keep your four-legged family members safe and well.
Few things are more frightening than the power of surging water, especially since the potential for devastation is quite high for anything in its path. In some instances, such as with a tropical storm or hurricane, you'll have ample time to prepare and evacuate (if necessary) before floodwaters reach your area. Other times, such as in flash flood conditions, you'll need to get to higher ground at a moment's notice.
If you had a way to engage users of your products and services, particularly (and especially) before they launch, and you could observe those users could as they interact with a live or prototype version of whatever you’re building, what would it be worth to you?
Centuries ago, in an era that predates not only the Food and Drug Administration, but even precedes the formation of these United States, there was the establishment of a beer purity law that carried with it a rather serious penalty. The Reinheitsgebot, also known as the German Beer Purity Law, is said to be the first food purity law ever passed in the history of the world. So before you heft your next hefeweizen or down your next doppelbock, read this first.
In my family, I bring home the bacon, the eggs, and the toast. I cook it up and serve it too, all while trying to sharpen the increasingly blurred line drawn between my actual "home" and my "home office," where I work as a freelance writer. From Tribe Magazine (Portland, OR), September 2004
In the aftermath of 9/11, children know more than we give them credit for when it comes to dealing with America's "New War" on terrorism. From the September 27, 2001 issue of the Pasadena Weekly.
A bill co-authored by Assemblywoman Carol Lie (D-CA) would guarantee that medical facilities would make a reasonable effort o contact a patient's next of kin upon hospitalization. A grieving daughter shares how this bill would have helped her to cope wither her father's illness and death.
Catching up with busy actress, singer, choreographer, and director, Nia Peeples. From the March/April 2000 issue of Dysonna: The Magazine
The mood is sensual. The message is captivating. The medium? Water. If you've got the drive and determination to learn a few new skills, then there's an opportunity for you to learn the basics of underwater makeup techniques to enhance your career and increase your marketability as an artist. From 1st Hold Magazine, Spring 1999 issue.
Prop Stylists show you how to get in where you fit in. From 1st Hold Magazine Winter 1998 Issue
Lead experience design content strategist responsible for standing up a scalable content strategy practice, as well as contributing to the redesign and re-platform efforts to create a seamless content experience to support every stage in the marketing funnel.
FDA Center for Tobacco Products “The Real Cost” Rural Smokeless Campaign, a first-of-its-kind smokeless tobacco cessation campaign targeting rural youth across the U.S. Created content strategy, creative and copy concepts for digital and video content.
What happens when a nearly 100-year old leader in lifelong learning is faced with a decline in brand awareness? And how do you create synergy across academic departments that are accustomed to working in silos, to embracing a shared goal of increasing enrollment overall? Sensis worked with UCLA Extension's marketing department to develop a holistic approach to engage consumers while on their computers and mobile devices, while commuting to work, and while watching television. Lead Content Strategist, Content Writer @Sensis
How does a utility company speak to consumers about converting to natural gas in a way that is informative and genuine, absent of jargon and confusing terminology, while clearly spelling out the steps necessary to make that conversion happen? This was the problem Washington Gas Living (WGL) faced: how to create clear and engaging journeys for primary and secondary users, nuancing the voice of each user type, providing useful and actionable information, while still delivering on the message of the brand. 2015 American Advertising Awards (DC) Winner, Silver Award Digital Advertising - Website, Consumer Services Lead Content Strategist, Content Writer, and Editor @Sensis
Feature from Voyager LA Hidden Gems weekly series, highlighting inspiring creatives and entrepreneurs.
One of two featured yogis in a Yoga Journal how-to article, featuring asanas designed to confront fear.
Superfit Hero Body Positive Fitness sponsored trainer bio / feature.
On this week's podcast, we talk with Curvy Yoga teacher Natalie Dunbar. Natalie shares about her personal practice, what fashion and dance have taught her about body positivity, what being selective with the social media she lets into her life has meant for her relationship with her body, and more!
Featured yoga teacher profile, CurvyYoga.com
Author profile and contributor page, MindBodyGreen.com
Highlights from a presentation by writer and speaker Natalie Dunbar at the 2011 Social Media & Community 2.0 Strategies Conference in Boston, MA.
Adobe presents a Creative Jam focused on UX Design, an inspiring two-part design experience that demonstrates and celebrates creativity, featuring UX Design talks and design competition. Judges' panel included Natalie Dunbar, Enterprise Content Strategist, Anthem, Inc.
Highlights from "Building a Career Roadmap," a Hexagon UX (LA) event featuring a conversation with seasoned designers as they share their experiences working in organizations of different sizes and setups, the different roles they've played within each, and how they were able to identify and leverage their skills to get to the next level. Panelists included Natalie Dunbar, Enterprise Content Strategist, Anthem, Inc.
Highlights from "Women Talk: Conferences." a Women Talk Design event featuring a panel of women who have spoken at design and tech conferences and public events to share their experiences. Panelists included Natalie Dunbar, Enterprise Content Strategist, Anthem, Inc.
Highlights from "Content Strategy: In-House vs. Agency," a Content Strategy Southern California Meetup event. Panelists included Natalie Dunbar, Content Strategy Lead, Kaiser Permanente.
As user experience design and UX strategy established themselves as critical partners in creating successful digital products, another equally important partner emerged – content strategy. Attend this meetup to find out more about creating, managing, and governing the content that is at the core of most digital experiences. Join Pasadena-based Content Strategists Natalie Dunbar and Michael Haggerty-Villa as they answer a number of questions: · What is content strategy? Does my UX design need it? Does my digital product need it? Does my startup need it? · What’s the difference between content marketing and content strategy? · What makes content strategists in southern California unique?
Slides co-presented by content strategist and founding member of the Content Strategy Southern California Meetup, providing an "Intro to Content Strategy" designed for and presented to members of Innovate Pasadena's Friday Coffee Meet-up group, comprised of a cross-section of members of Pasadena's tech and start-up community.
Slides from a presentation by lead content strategist and presenter Natalie Dunbar, that analyze the convergence of journalism, advertising, and storytelling from an advertising agency POV.
Slides from a presentation by writer and speaker Natalie Dunbar at the 2011 Social Media & Community 2.0 Strategies Conference in Boston, MA.