Freelance Writer, Content Strategist & Digital Content Creator
I’m a writer, content strategist, and digital content creator with 6+ years of experience, who uses the power of storytelling to help destinations and brands market their experiences and attract the right audiences.
From helpful service pieces and detailed how-to guides to thoroughly researched features, interviews and profiles, and captivating stories that help audiences relate to brands on a personal level, I am well-versed in creating content that converts. This process includes, but is not limited to, an initial SEO analysis, content strategy, creating SEO-optimized content catered to niche and goals, and building a content calendar that keeps the momentum up.
Other than being the chief editor and content creator on my own travel blog, I also contribute as a writer and photographer to various international print and online publications, crafting stories as well as branded content about food, culture, lifestyle, travel, and personalities for clients such as Marriott Traveler, Waldorf Astoria Magazine, and Intercontinental Life.
I am a local expert in the Middle East with a passion for writing stories that help people travel deeper in the region and especially in my hometown of Dubai, where I was born and raised.
I’m a member of the Professional Travel Bloggers Association, Adventure Travel and Trade Association, and the Society of American Travel Writers.