Natasha Borkowski

Copywriter, Ghostwriter, Writer

Engaging Blog and Website Content That Promotes Your Brand's Voice

I am a freelance writer with experience in blog writing, copywriting and ghost writing. I provide engaging and shareable content for B2C businesses and write high quality and well-researched B2B copy. I utilise SEO best practices in my writing and will increase your brand's online reach and visibility. By creating social media content according to your brand's voice, I can build your following and promote your business.
Categories
Content Types
Social Copy, Website Copy, Blog Post
More Information
University of Bristol, History - 2.1
London, UK|Languages
Publications
N/A

Social Media Content

2
PDF upload
Social Copy
Social Media Content.pdf

I was responsible for creating and writing content on this brand’s Twitter and Facebook account. I had to reflect the brand’s voice and promote an organic and sustainable lifestyle. When I took over the accounts, analytics showed that engagement was up 700%.

propertydivision.co.uk
Blog Post
HOW NOTTINGHAM TRENT BASIN IS GENERATING ELECTRICITY

How Nottingham's Trent Basin is generating it's own electricity. Detailing the use of sustainable residential planning. A guest blog for a property news hub. Linking back to Innovate UK- A branch of the UK Government.

November 22nd, 2018

SEO Optimisation

3
nolettinggo.co.uk
Blog Post
How to Choose a Rental Property to Invest In

A blog offering advice to landlords wanting to invest in rental property. A guide to rental yields, mortgage rates, how to choose the right property, the right tenant and the right area as well as how to market your property. This was optimised using SEO best practices and keyword research. It required extensive research in the field. It was written for an inventory management company.

April 27th, 2017
alps2alps.com
Landing Page
Transfers from Geneva to Avoriaz

This landing page details airport transfers from Geneva to Avoriaz ski resort. The page lists information about the resort, details about airport transfers, the route, the cost and general information. This was an SEO optimisation task. The original page ranked poorly on Google and the layout of the content was clustered. I performed keyword research and rewrote the content to make it more appealing to search engines and readers alike. I changed the format, broke up the text and used bullet points. The page now organically ranks 9th on Google.

alps2alps.com
Landing Page
Lyon Airport Transfers and Travel Information

This is a landing page about Lyon airport ski transfers and general travel information. This was an optimisation project. The previously uploaded page was written by an author who knew English as their second language. There were large chunks of unnecessary text and it lacked keywords. It was ranking very poorly on Google. I optimised the page by using bullet points, performing key word research, rewriting some of the content and adding H2s and H3s. The page now organically ranks 6th on Google.

Innovation and Technology

3
pesmedia.com
Blog Post

Here I explain the future of manufacturing. How 3D printing and the Internet of Things will transform manufacturing and consumption. Guest Blog Post for PES Media- a marketing and engineering news source. Linking back to Innovate UK - a branch of the UK Government.

cadagency.co.uk
Blog Post
What is Graphene?

Graphene is a super material which will transform the health, sport and defense sectors. I explain here why it is so important and what it means for the world economy. Guest Post for a CAD recruitment agency. Linking back to Innovate UK- Branch of UK Government.

iotevolutionworld.com
Blog Post
The Future of Smart Transport

Here I talk about the future of smart transport and how satellites and space data will revolutionise transportation systems. Guest Post for Internet of Things Network. Linking back to the European Space Agency.

November 28th, 2018

Culture and Lifestyle

4
twssmagazine.com
Article
How Black Mirror got the portrayal of lesbians right

Article for University of Bristol award winning Feminist Society Magazine. An opinionated piece on the representation of lesbians in popular film and television. Reflecting the double standards between men and women even within the LGBTQ+ community.

February 7th, 2017
nourluxury.com
Blog Post
Relaxation Exercises to Do Before Bed

Advice on how to relax before bed and get a good night's sleep. A guide to meditation, yoga, muscle exercises and acupressure. This blog was written for Nour Luxury- an organic bedding brand. The aim was to promote wellness, luxury and an organic lifestyle.

November 2nd, 2018
nourluxury.com
Blog Post
How to Have an Organic Christmas: Tips, Tricks and Ideas

Tips and ideas for having an organic Christmas. Everything from decorating your home to seasonal style and festive food. This blog was written on behalf of Nour Luxury- an organic bedding brand. The aim of the post was to promote and sustainable and organic lifestyle.

November 14th, 2018
nourluxury.com
Buyers Guide
Best Organic Christmas Gifts - Where Festive Meets Ethical

This blog post advises readers on which organic Christmas gifts to choose. From gifts for her to organic stocking fillers, this is the ultimate guide to ethical gifting. This required extensive research and social outreach to build relationships with small, like-minded businesses. Each gift was hand picked by myself based on the company who sold it and how it was made. This blog was written for Nour Luxury- an organic bedding brand that promotes Fair Trade and environmentally friendly living.

November 26th, 2018

Travel

6
alpineinfusion.com
Blog Post
The Best Family-Friendly Restaurants in Courchevel

Advice and tips on where to dine with your family whilst skiing in Courchevel, France. I compiled a list of handpicked restaurants according to their service, reviews and cuisine. The aim of this post was to put a CTA bringing readers back to the catered facilities on offer in their chalets. This was written on behalf of Alpine Infusion- a company operating luxury ski holidays.

December 18th, 2018
blog.alps2alps.com
Blog Post
5 Cheapest Ski Resorts for Families

This blog explains which ski resorts are the cheapest for families. Average prices for accommodation, lift passes, ski lessons and transfers are explained as well as what each resort has to offer to families. The aim of this blog was to write content to accompany an infographic. This was written for Alps 2 Alps, a ski transfer company.

November 9th, 2018
blog.alps2alps.com
Blog Post
5 Cheapest Resorts for Skiing This Season

A blog explaining which ski resorts are the cheapest according to accommodation, lift passes, ski lessons, dinner, beer and transfers. The aim of this post was to write a blog to accompany an infographic. This was written for Alps 2 Alps- a ski transfer service.

November 26th, 2018
ianhuyton.com
Blog Post
Easiest Ways to Travel to Les Deux Alpes

Here I offer travel advice to Les Deux Alpes ski resort. Basic routes and information as well as pro travel tips. Guest post for a ski instructor's website. Linking to a ski transfer business.

November 23rd, 2018
winternational.co.uk
Blog Post
Taking the stress out of going to the slopes - Blog Takeover by Alps 2 Alps

Advice and tips on how to travel to the slopes- stress free. What to pack, how to entertain yourself and what to remember. Guest Post for a designer ski wear company. Linking back to a ski transfer business.

August 14th, 2017
ecoledeski360.com
Blog Post
Why You Should Head to Samoëns This Ski Season

Here I offer advice and information on Samoens, France and why it's the best place to head to for a beautiful Alpine ski break. Guest post for Ecole ski school in Samoens. Linking back to a ski transfer business.

November 18th, 2018
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