Neal Novotny

Content Strategist, Copy Editor, Editor, Technical Writer, Writer, Managing Editor, Developmental Editor

Technology Marketing Leader: Content Marketing | Product Content Writing/Editing | Launches | MarComm | Communications (Portfolio below)

✔️ Tech-savvy, versatile marketing and communications leader, content marketer, and project manager.
Started out in applications engineering and product management, and transitioned to marketing to help shed better light on the growing ties between business and technology ... for both customers and clients.
Brings SKILLS in:
- STRATEGY: Developing and executing marketing planning and communications strategy; and
- EXECUTION and PRODUCTION: ‘Telling the story’ by focused effort in creating, distributing, promoting content that describes technical and business benefits of complex products/solutions that organizations deploy or bring to market.

✔️ Samples of RESULTS
- 30+ successful software/hardware product and solution launches: tracked deliverables, managed creation of collaterals, executive communications, and videos.
- Developed web pages and communications that resulted in growing Cisco’s Enterprise Data Center Solutions team’s revenues from $80M to greater than $1B+ in six years.
- Wrote, edited, and produced hundreds of technical content pieces: white papers, webinars, announcements, web pages, solution briefs, data sheets, case studies, analyst papers, blogs, videos, infographics and training events.
- Managed cradle-to-grave IT programs/projects in large enterprises, as well as consulting practices and startups.

Versed in market research and many of today's technology market trends, including data center | virtualization | cloud computing | software-defined networking | IT architectures | Internet of things & edge computing | big data analytics | application integration | business software applications.

P O R T F O L I O ➖ L I N K S ➖ See also the PUBLISHED CONTENT examples listed at the BOTTOM of this page.
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🔹UNIFIED COMPUTING LAUNCH:
I was Senior Marcom Manager for Cisco's new product introduction (launch) of its Unified Computing System line of high performance servers. It was the largest Cisco product launch up to that time in terms of marketing assets created (150+), and the live launch event at Mountain View, CA's Computer History Museum.

I helped design, script, and project manage several key videos for this launch.
View one of the more interesting and creative explanatory videos:
➖ "Cisco Unified Computing System", on YouTube at https://www.youtube.com/watch?v=9amMIH5bpsw.

Post-launch I supported the UCS Solutions Marketing and Business Unit teams with sustaining collateral content creation, video project management, and web content placement and editing, as the product line grew from 0 to over $800M within three years.
➖ See web category created: https://www.cisco.com/c/en/us/products/servers-unified-computing/index.html
➖ Example Data Sheet created: Cisco UCS B230 M2 Blade Server Data Sheet https://www.cisco.com/c/en/us/products/collateral/servers-unified-computing/ucs-b-series-blade-servers/data_sheet_c78-646961.html
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🔹PORTFOLIO: SAMPLES OF WRITING, EDITING and MARKETING PROJECT MANAGEMENT
* See also the PUBLISHED CONTENT examples listed at the BOTTOM of this page.

➖ Contracting content writer at Kloudspot. Examples of written work:
- Freedom Financial Network Case Study - https://kloudspot.com/case_studies/freedom-financial-network/
- Product Overviews - https://kloudspot.com/for-employees/hybrid-work-products/ -and- https://kloudspot.com/for-customers/
➖ “Cisco IT as Customer Zero” - animated overview video: I helped write/edit the scripting as an original ‘Customer Zero’ team member: https://m.youtube.com/watch?v=
➖ Provided input, ghost-writing, and editing for numerous Cisco IT blogs and articles, including: "The Network of the Future" Blog - https://blogs.cisco.com/ciscoit/the-network-of-the-future
➖ Cisco on Cisco external site: I was a regular content contributor and editor of documents posted on the Cisco-on-Cisco team – to which I was matrixed: https://www.cisco.com/c/en/us/solutions/cisco-on-cisco.html
➖ ‘When Being First is Too Late’ - https://blogs.cisco.com/ciscoit/first-is-too-late
I provided input and edited this blog entry - an early document of our Cisco Customer Zero program.
➖ ACMqueue, Volume 4, issue 4, “The Network’s NEW Role”, I was editor and content contributor for this technical article: https://queue.acm.org/detail.cfm?id=1142069
➖ As Product Manager for the product “MarketingBuilder” I contributed research and writing for the product’s accompanying “JIAN Handbook of Marketing”, https://www.businesspowertools.com/download/Handbook-of-Marketing.pdf
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✔️ U.S. Air Force Intelligence Veteran - 4 years: USAF Security Service - affiliated with the National Security Agency (NSA). Top secret clearance. Served in Taipei, Taiwan.
- Intercepted, translated, analyzed Chinese Mandarin classified military communications.

✔️ MS Technology Management (magna cum laude) from Pepperdine University's Business School.
- Master's thesis: “Management Issues at Software Companies Transitioning into Internet Commerce”

✔️ To see how I can positively impact your team achieving its goals, reach me at nnovotny@gmail.com | 1-408-916-7630. Remote roles considered.
Categories
Content Types
Article, Blog Post, Whitepaper, Website Copy, Product Description, Case Study, Ad/Promotional Copy, Email Newsletter, Presentation, Infographic, Page Layout, Product Video, General Video, Landing Page
More Information
Pepperdine University, Master of Science Degree, Technology Management
San Jose State University, Bachelors Degree, Recreation Management and Business
Foster City, CA, USA|English
Publications

Published Content

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