Nicki Escudero

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Writer, Managing Editor

Expert at crafting an engaging brand story. Writer for diverse verticals, with passions ranging from health and fitness to digital marketing and business. More than 18 years of publishing experience.

My career began as a digital marketer and reporter for one of the largest daily newspapers in the United States, 'The Arizona Republic,' part of the Gannett/'USA Today' network. I've also worked as an assistant editor for five international art magazines, working on deadline to edit and write dozens of articles each month. My career transitioned to writing for the web, delivering insightful articles, blog posts, ebooks and other business and marketing materials for an array of industries. From hundreds of international print magazine stories, to thousands of search engine optimized content marketing and social media posts, I've written it all. I delve into learning as much about the brand I'm writing for as possible and deliver compelling, creative copy that engages readers, increases brand loyalty and drives sales.
Content Types
Article, Blog Post, Guide, Infographic Copy, Ebook, Social Copy, Whitepaper, Website Copy, Explainer Video
More Information
Northern Arizona University, Bachelor of Science Journalism, Bachelor of Science Psychology and Electronic Media
Phoenix, AZ, USA|English



The ebook "Digital Marketing Guide for Non-Digital Marketers" covers search engine optimization (SEO), link building, content marketing, social media marketing, ecommerce, paid advertising, digital analytics, public relations, online reputation management, paid media and digital strategy.


9 Tips to Manage Remote Workers During the COVID-19 Outbreak

Is your team working from home during the COVID-19 outbreak? Here are 9 tips for managing your employees when you’re all away from the office.

March 18th, 2020
American Express® Blue Business Cash Credit Card Review

Learn more about the American Express® Blue Business Cash Card to decide if it’s a good fit for your business needs.

March 6th, 2020
7 Microsoft Office Alternatives for Your Small Business

Looking for a Microsoft Office alternative for yourself or your employees? Here's a list of options that could fit your business.

March 4th, 2020
Blog Post
5 Things I Learned When I Broke My Foot

Breaking your foot when you're a yoga instructor is challenging. My yoga studio employer published this blog I wrote about the experience.

March 14th, 2020
Freelancing with a disability: Designing an accessible work from home space

This article explains home design ideas for freelancers with a disability.

March 4th, 2020
Guide to Paying Your Mortgage with a Credit Card

Should you pay your mortgage with a credit card? We have the complete breakdown, including the pros and cons of using a credit card to pay a mortgage.

February 28th, 2020
How to Use Google Pay

Should you use Google Pay? Our Google Pay guide details the pros and cons of this mobile wallet to help you decide if it's right for you.

February 27th, 2020
How to Use Samsung Pay

Our Samsung Pay guide explains how to use Samsung Pay during your next shopping trip, as well as the various pros and cons of this mobile wallet service.

February 25th, 2020
How to Upgrade Credit Cards with the Same Issuer

If you're looking to upgrade your credit card but stick with the same issuer, use our guide to learn the best way to go about it.

February 24th, 2020
How to Use Apple Pay

Wondering how to use Apple Pay? Our Apple Pay guide teaches you everything you need to know about how to use this popular mobile wallet.

February 21st, 2020
Southwest Rapid Rewards® Priority Credit Card Review

Learn about the Southwest Rapid Rewards® Priority Credit Card and the travel rewards you can earn from the card.

January 16th, 2020
OpenSky® Secured Visa® Credit Card Review

Read this review of the credit-building credit card the OpenSky® Secured Visa® Credit Card to see if it’s a fit for you.

January 17th, 2020
Capital Investment for Your Business

Capital investments can help businesses generate more revenue, capture a larger market share and increase operational capacity. Learn more.

January 8th, 2020
How to Cancel a Credit Card

Learn how to cancel a credit card and all the reasons why you might not want to, including adverse effects on your credit history and utilization.

January 23rd, 2020
Best Credit Cards for Large Purchases

Planning a large purchase? Find out why you should use a credit card and see our list of the best credit cards for large purchases.

January 22nd, 2020
American Express® Gold Card Review

This is a review of the American Express® Gold Card charge card.

December 18th, 2019
Southwest Rapid Rewards® Premier Credit Card Review

This is a review of the Southwest Rapid Rewards® Premier Credit Card.

December 11th, 2019
Discover it® Balance Transfer Review

This is a review of the Discover it® Balance Transfer credit card.

December 18th, 2019
Business Credit Cards – Chase

This is a guide to the various types of Chase Business Credit Card.

December 12th, 2019
Capital One® Venture® Rewards Credit Card Review

A review of the Capital One® Venture® Rewards Credit Card.

December 11th, 2019
Blog Post
Get Excited About Being an Expat

I wrote this blog with tips for aspiring expats, inspired from my 2 years living in Australia, for my former high school.

January 10th, 2019
A Career and School Guide for Military Spouses

An article with career and school advice for military spouses

November 13th, 2019
Charity Cases

These local nonprofits step outside the box and make philanthropy fun. As far as organizational activities go, 501(c)(3) groups aren’t exactly known for their edginess – certainly, their importance in providing awareness and aid for good causes is well-documented, but fundraising is hardly a party – unless you’re one of these local nonprofits, each of which takes a new tack toward bettering the world.

April 7th, 2015
How to Pay for Addiction Treatment

This article is a resource for addicts and families of addicts on how to finance addiction treatment.

October 21st, 2019
7 reasons Gilbert, AZ is perfect for your next family vacation

Here's an article on Arizona town Gilbert and why it makes for a great family vacation.

October 1st, 2019
Credit Card Processing Companies for Small Business

This is an article on why small businesses need to process credit cards, top credit card processing services to consider, and what to look for in a credit card processing company.

September 4th, 2019
Alpha, Beta … Gay

This was an article in a daily newspaper about an LGBTQ college student's experience in a fraternity.

November 22nd, 2005
How to Create an Elevator Pitch for Your Personal Brand

You know all the things that make your personal brand awesome, but do you know how to communicate that concisely and in a compelling way to those you meet? It's all about that elevator pitch.

June 27th, 2019
How to Improve a Personal Brand That Has Taken a Reputation Management Hit

Like it or not, how you’re depicted online can influence potential clients and business partners. Here’s how to take control of your personal brand reputation management when it’s less than stellar online.

June 13th, 2019
Phoenix Native UPSAHL on Making It in Los Angeles

I wrote this article on 20-year-old UPSAHL, a singer-songwriter signed to Arista Records, for the newspaper Phoenix New Times.

March 27th, 2019
How to Prepare for Your Small Business Holiday Sales Season

As a small business, you can best taken advantage of the sales opportunities over the holiday season by preparing early. From marketing strategies to in-store experiences, here are some ways your business can increase your profits over the holidays.

November 1st, 2018
The Pros and Cons of Small Business Holiday Bonuses, Gifts, Parties and Time Off

There are a few ways to show appreciation for your employees at the end of the year. For a small business, holiday bonuses are an option, but it's not the only way.

November 1st, 2018
How to Throw the Ultimate Work Holiday Party

Throwing the best company Holiday party ever requires thoughtful planning. Here are some tips for putting on a holiday event for your business that employees will remember fondly for years to come.

December 1st, 2018
9 ways a trip to Gilbert, AZ will surprise you

Gilbert is coming up on its centennial in 2020. Though there are probably 100 to match, here are just nine ways this Arizona destination will surprise you.

February 4th, 2019
Why Your Employees Are Missing Out on Important Information

Poor internal communication may affect teamwork, employee engagement, and your business growth overall.

February 7th, 2019
How a Phoenix Singer-Songwriter Used Music to Cope With Her Brother's Overdose

It was only a few years ago when it was impossible for Rae Lydia to get out of bed. Staring at the ceiling, “wasting the sun,” she was paralyzed by the loss of her 19-year-old brother to a heroin overdose. Read the singer-songwriter's story.

January 30th, 2019
3 Signs Your Business Is Facing Internal Communication Challenges

To improve the customer experience your business provides, look at your internal communications. They could be affecting much more than just your operations.

November 27th, 2018
Tax Help for Etsy Sellers: How to File Your Taxes Using Your Etsy 1099

Article about how to successfully file your taxes using your Etsy 1099.

August 23rd, 2018
How to Be My Favorite Content Editor: 4 Tips From a Freelancer

Article about four things you can do as a content editor to make freelancers love working with you.

August 16th, 2016
Blog Post
Implement a Rewards Program at Your Salon to Show Gratitude

Make your loyalty program simple, easy and, most important, valuable to keep your salon on top of mind next time the clients needs a service. Use these tips to get started.

April 10th, 2018
How to Use Content Marketing to Improve Your Business Branding

Getting the word out about your business through content marketing is one of the most valuable ways to spend your time and marketing dollars.

November 14th, 2017
3 Reasons to Support Your Employees' Personal Branding
July 27th, 2017
Why Content Marketing Should Be a Company-Wide Investment
October 31st, 2017
The 3 Biggest Mistakes You're Making in Employee Engagement
September 14th, 2017
3 Ways to Improve Your Personal Brand
March 30th, 2017
How to Allow Your Employees' Strengths to Shine at Work
September 26th, 2017
How to Give Freelance Writers Criticism That Is Actually Constructive
March 15th, 2017
How to Humanize Your Brand with Social Media
October 3rd, 2017
Freelancers: Improve Your Social Media Presence and Get More Writing Jobs
May 24th, 2016
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