Expert at crafting an engaging brand story. Writer for diverse verticals, with passions ranging from health and fitness to digital marketing and business. More than 20 years of journalism and copywriting experience.
From hundreds of international print magazine stories, to thousands of search engine optimized content marketing and social media posts, I've written it all. My career began as a digital marketer and reporter for one of the largest daily newspapers in the United States, 'The Arizona Republic,' part of the Gannett/'USA Today' network. I've also worked as an assistant editor for five international art magazines, working on deadline to edit and write dozens of articles each month. My career transitioned to writing for the web, delivering insightful articles, blog posts, ebooks and other business and marketing materials for an array of industries. I delve into learning as much about the brand I'm writing for as possible and deliver compelling, creative copy that engages readers, increases brand loyalty and drives sales.
I'm also a yoga instructor, an RYT 200 (Registered Yoga Teacher) with Yoga Alliance and a former group fitness cycling and weight training instructor with LA Fitness. I really enjoy writing content related to fitness topics like yoga, nutrition, health, wellness, strength training and aerobic exercise.