Nicki Escudero

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Writer, Managing Editor

Expert at crafting an engaging brand story. Writer for diverse verticals, with passions ranging from health and fitness to digital marketing and business. More than 18 years of publishing experience.

My career began as a digital marketer and reporter for one of the largest daily newspapers in the United States, 'The Arizona Republic,' part of the Gannett/'USA Today' network. I've also worked as an assistant editor for five international art magazines, working on deadline to edit and write dozens of articles each month. My career transitioned to writing for the web, delivering insightful articles, blog posts, ebooks and other business and marketing materials for an array of industries. From hundreds of international print magazine stories, to thousands of search engine optimized content marketing and social media posts, I've written it all. I delve into learning as much about the brand I'm writing for as possible and deliver compelling, creative copy that engages readers, increases brand loyalty and drives sales.
Categories
Content Types
Article, Blog Post, Guide, Infographic Copy, Ebook, Social Copy, Whitepaper, Website Copy, Explainer Video
More Information
Northern Arizona University, Bachelor of Science Journalism, Bachelor of Science Psychology and Electronic Media
Phoenix, AZ, USA|English
Publications
N/A

Ebooks

1
online.wharton.upenn.edu
Ebook

The ebook "Digital Marketing Guide for Non-Digital Marketers" covers search engine optimization (SEO), link building, content marketing, social media marketing, ecommerce, paid advertising, digital analytics, public relations, online reputation management, paid media and digital strategy.

Articles

65
thesimpledollar.com
Article
Southwest Rapid Rewards® Priority Credit Card Review

Learn about the Southwest Rapid Rewards® Priority Credit Card and the travel rewards you can earn from the card.

January 16th, 2020
thesimpledollar.com
Article
OpenSky® Secured Visa® Credit Card Review

Read this review of the credit-building credit card the OpenSky® Secured Visa® Credit Card to see if it’s a fit for you.

January 17th, 2020
fastcapital360.com
Article
Capital Investment for Your Business

Capital investments can help businesses generate more revenue, capture a larger market share and increase operational capacity. Learn more.

January 8th, 2020
nextadvisor.com
Article
How to Cancel a Credit Card

Learn how to cancel a credit card and all the reasons why you might not want to, including adverse effects on your credit history and utilization.

January 23rd, 2020
nextadvisor.com
Article
Best Credit Cards for Large Purchases

Planning a large purchase? Find out why you should use a credit card and see our list of the best credit cards for large purchases.

January 22nd, 2020
thesimpledollar.com
Article
American Express® Gold Card Review

This is a review of the American Express® Gold Card charge card.

December 18th, 2019
thesimpledollar.com
Article
Southwest Rapid Rewards® Premier Credit Card Review

This is a review of the Southwest Rapid Rewards® Premier Credit Card.

December 11th, 2019
thesimpledollar.com
Article
Discover it® Balance Transfer Review

This is a review of the Discover it® Balance Transfer credit card.

December 18th, 2019
fastcapital360.com
Article
Business Credit Cards – Chase

This is a guide to the various types of Chase Business Credit Card.

December 12th, 2019
thesimpledollar.com
Article
Capital One® Venture® Rewards Credit Card Review

A review of the Capital One® Venture® Rewards Credit Card.

December 11th, 2019
setoncatholic.org
Blog Post
Get Excited About Being an Expat

I wrote this blog with tips for aspiring expats, inspired from my 2 years living in Australia, for my former high school.

January 10th, 2019
thesimpledollar.com
Article
A Career and School Guide for Military Spouses

An article with career and school advice for military spouses

November 13th, 2019
phoenixmag.com
Article
Charity Cases

These local nonprofits step outside the box and make philanthropy fun. As far as organizational activities go, 501(c)(3) groups aren’t exactly known for their edginess – certainly, their importance in providing awareness and aid for good causes is well-documented, but fundraising is hardly a party – unless you’re one of these local nonprofits, each of which takes a new tack toward bettering the world.

April 7th, 2015
thesimpledollar.com
Article
How to Pay for Addiction Treatment

This article is a resource for addicts and families of addicts on how to finance addiction treatment.

October 21st, 2019
matadornetwork.com
Article
7 reasons Gilbert, AZ is perfect for your next family vacation

Here's an article on Arizona town Gilbert and why it makes for a great family vacation.

October 1st, 2019
fastcapital360.com
Article
Credit Card Processing Companies for Small Business

This is an article on why small businesses need to process credit cards, top credit card processing services to consider, and what to look for in a credit card processing company.

September 4th, 2019
azdailysun.com
Article
Alpha, Beta … Gay

This was an article in a daily newspaper about an LGBTQ college student's experience in a fraternity.

November 22nd, 2005
personalbrand.com
Article
How to Create an Elevator Pitch for Your Personal Brand

You know all the things that make your personal brand awesome, but do you know how to communicate that concisely and in a compelling way to those you meet? It's all about that elevator pitch.

June 27th, 2019
personalbrand.com
Article
How to Improve a Personal Brand That Has Taken a Reputation Management Hit

Like it or not, how you’re depicted online can influence potential clients and business partners. Here’s how to take control of your personal brand reputation management when it’s less than stellar online.

June 13th, 2019
phoenixnewtimes.com
Article
Phoenix Native UPSAHL on Making It in Los Angeles

I wrote this article on 20-year-old UPSAHL, a singer-songwriter signed to Arista Records, for the newspaper Phoenix New Times.

March 27th, 2019
ondeck.com
Article
How to Prepare for Your Small Business Holiday Sales Season

As a small business, you can best taken advantage of the sales opportunities over the holiday season by preparing early. From marketing strategies to in-store experiences, here are some ways your business can increase your profits over the holidays.

November 1st, 2018
ondeck.com
Article
The Pros and Cons of Small Business Holiday Bonuses, Gifts, Parties and Time Off

There are a few ways to show appreciation for your employees at the end of the year. For a small business, holiday bonuses are an option, but it's not the only way.

November 1st, 2018
ondeck.com
Article
How to Throw the Ultimate Work Holiday Party

Throwing the best company Holiday party ever requires thoughtful planning. Here are some tips for putting on a holiday event for your business that employees will remember fondly for years to come.

December 1st, 2018
matadornetwork.com
Article
9 ways a trip to Gilbert, AZ will surprise you

Gilbert is coming up on its centennial in 2020. Though there are probably 100 to match, here are just nine ways this Arizona destination will surprise you.

February 4th, 2019
blog.smarp.com
Article
Why Your Employees Are Missing Out on Important Information

Poor internal communication may affect teamwork, employee engagement, and your business growth overall.

February 7th, 2019
phoenixnewtimes.com
Article
How a Phoenix Singer-Songwriter Used Music to Cope With Her Brother's Overdose

It was only a few years ago when it was impossible for Rae Lydia to get out of bed. Staring at the ceiling, “wasting the sun,” she was paralyzed by the loss of her 19-year-old brother to a heroin overdose. Read the singer-songwriter's story.

January 30th, 2019
blog.smarp.com
Article
3 Signs Your Business Is Facing Internal Communication Challenges

To improve the customer experience your business provides, look at your internal communications. They could be affecting much more than just your operations.

November 27th, 2018
quickbooks.intuit.com
Article
Tax Help for Etsy Sellers: How to File Your Taxes Using Your Etsy 1099

Article about how to successfully file your taxes using your Etsy 1099.

August 23rd, 2018
clearvoice.com
Article
How to Be My Favorite Content Editor: 4 Tips From a Freelancer

Article about four things you can do as a content editor to make freelancers love working with you.

August 16th, 2016
lashaffair.com
Blog Post
Implement a Rewards Program at Your Salon to Show Gratitude

Make your loyalty program simple, easy and, most important, valuable to keep your salon on top of mind next time the clients needs a service. Use these tips to get started.

April 10th, 2018
blog.smarp.com
Article
How to Use Content Marketing to Improve Your Business Branding

Getting the word out about your business through content marketing is one of the most valuable ways to spend your time and marketing dollars.

November 14th, 2017
blog.smarp.com
3 Reasons to Support Your Employees' Personal Branding
July 27th, 2017
blog.smarp.com
Why Content Marketing Should Be a Company-Wide Investment
October 31st, 2017
blog.smarp.com
The 3 Biggest Mistakes You're Making in Employee Engagement
September 14th, 2017
blog.smarp.com
3 Ways to Improve Your Personal Brand
March 30th, 2017
blog.smarp.com
How to Allow Your Employees' Strengths to Shine at Work
September 26th, 2017
clearvoice.com
How to Give Freelance Writers Criticism That Is Actually Constructive
March 15th, 2017
blog.smarp.com
How to Humanize Your Brand with Social Media
October 3rd, 2017
clearvoice.com
Freelancers: Improve Your Social Media Presence and Get More Writing Jobs
May 24th, 2016
blog.smarp.com
5 Ways to Strengthen Teams in a Digital Workplace
February 6th, 2018
clearvoice.com
4 Ways Your Content Can Keep Even Dory’s Attention
June 23rd, 2016
clearvoice.com
3 Ways to Invigorate Boring B2B Content
April 28th, 2016
blog.smarp.com
How to Humanize Your Content Marketing Efforts
January 9th, 2018
clearvoice.com
3 Myths & 3 Truths About the Freelance Lifestyle
July 14th, 2016
blog.smarp.com
How to Find Relevant Industry Content to Boost a Personal Brand
May 9th, 2017
clearvoice.com
Get More Freelance Writing Jobs & Create the Freelance Life You Want
January 30th, 2018
clearvoice.com
Article
Freelance Writers: 4 Easy Ways to Market Yourself & Gain Clients
November 7th, 2017
lashaffair.com
Blog Post
4 Self-Care Practices That Improve Your Health

A crucial way to lower your stress levels is to practice self-care. While your to-do list may be a mile long, taking time to focus on doing things that you love and that enhance your mood is crucial to maintaining a healthy lifestyle. Here are some ways you can integrate self-love into your daily routine and live a life with less stress.

August 30th, 2017
clearvoice.com
Article
How to Give Freelance Writers Criticism That Is Actually Constructive
March 15th, 2017
© ClearVoice, Inc.