Nicki Escudero

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Writer, Managing Editor

Expert at crafting an engaging brand story. Writer for diverse verticals, with passions ranging from health and fitness to digital marketing and business. More than 15 years of publishing experience.

From hundreds of international print magazine stories, to thousands of search engine optimized content marketing and social media posts, I've written it all. I delve into learning as much about the brand I'm writing for as possible and deliver compelling, creative copy that engages readers and drives sales.
Categories
Content Types
Article, Blog Post
More Information
Phoenix, AZ, USA|English
Publications
N/A

Articles

45
ondeck.com
Article
How to Prepare for Your Small Business Holiday Sales Season

As a small business, you can best taken advantage of the sales opportunities over the holiday season by preparing early. From marketing strategies to in-store experiences, here are some ways your business can increase your profits over the holidays.

November, 1 2018
ondeck.com
Article
The Pros and Cons of Small Business Holiday Bonuses, Gifts, Parties and Time Off

There are a few ways to show appreciation for your employees at the end of the year. For a small business, holiday bonuses are an option, but it's not the only way.

November, 1 2018
ondeck.com
Article
How to Throw the Ultimate Work Holiday Party

Throwing the best company Holiday party ever requires thoughtful planning. Here are some tips for putting on a holiday event for your business that employees will remember fondly for years to come.

December, 1 2018
matadornetwork.com
Article
9 ways a trip to Gilbert, AZ will surprise you

Gilbert is coming up on its centennial in 2020. Though there are probably 100 to match, here are just nine ways this Arizona destination will surprise you.

February, 4 2019
blog.smarp.com
Article
Why Your Employees Are Missing Out on Important Information

Poor internal communication may affect teamwork, employee engagement, and your business growth overall.

February, 7 2019
phoenixnewtimes.com
Article
How a Phoenix Singer-Songwriter Used Music to Cope With Her Brother's Overdose

It was only a few years ago when it was impossible for Rae Lydia to get out of bed. Staring at the ceiling, “wasting the sun,” she was paralyzed by the loss of her 19-year-old brother to a heroin overdose. Read the singer-songwriter's story.

January, 30 2019
blog.smarp.com
Article
3 Signs Your Business Is Facing Internal Communication Challenges

To improve the customer experience your business provides, look at your internal communications. They could be affecting much more than just your operations.

November, 27 2018
quickbooks.intuit.com
Article
Tax Help for Etsy Sellers: How to File Your Taxes Using Your Etsy 1099

Article about how to successfully file your taxes using your Etsy 1099.

August, 23 2018
clearvoice.com
Article
How to Be My Favorite Content Editor: 4 Tips From a Freelancer

Article about four things you can do as a content editor to make freelancers love working with you.

August, 16 2016
lashaffair.com
Blog Post
Implement a Rewards Program at Your Salon to Show Gratitude

Make your loyalty program simple, easy and, most important, valuable to keep your salon on top of mind next time the clients needs a service. Use these tips to get started.

April, 10 2018
blog.smarp.com
Article
How to Use Content Marketing to Improve Your Business Branding

Getting the word out about your business through content marketing is one of the most valuable ways to spend your time and marketing dollars.

November, 14 2017
blog.smarp.com
3 Reasons to Support Your Employees' Personal Branding
July, 27 2017
blog.smarp.com
Why Content Marketing Should Be a Company-Wide Investment
October, 31 2017
blog.smarp.com
The 3 Biggest Mistakes You're Making in Employee Engagement
September, 14 2017
blog.smarp.com
3 Ways to Improve Your Personal Brand
March, 30 2017
blog.smarp.com
How to Allow Your Employees' Strengths to Shine at Work
September, 26 2017
clearvoice.com
How to Give Freelance Writers Criticism That Is Actually Constructive
March, 15 2017
blog.smarp.com
How to Humanize Your Brand with Social Media
October, 3 2017
clearvoice.com
Freelancers: Improve Your Social Media Presence and Get More Writing Jobs
May, 24 2016
blog.smarp.com
5 Ways to Strengthen Teams in a Digital Workplace
February, 6 2018
clearvoice.com
4 Ways Your Content Can Keep Even Dory’s Attention
June, 23 2016
clearvoice.com
3 Ways to Invigorate Boring B2B Content
April, 28 2016
blog.smarp.com
How to Humanize Your Content Marketing Efforts
January, 9 2018
clearvoice.com
3 Myths & 3 Truths About the Freelance Lifestyle
July, 14 2016
blog.smarp.com
How to Find Relevant Industry Content to Boost a Personal Brand
May, 9 2017
clearvoice.com
Get More Freelance Writing Jobs & Create the Freelance Life You Want
January, 30 2018
clearvoice.com
Article
Freelance Writers: 4 Easy Ways to Market Yourself & Gain Clients
November, 7 2017
lashaffair.com
Blog Post
4 Self-Care Practices That Improve Your Health

A crucial way to lower your stress levels is to practice self-care. While your to-do list may be a mile long, taking time to focus on doing things that you love and that enhance your mood is crucial to maintaining a healthy lifestyle. Here are some ways you can integrate self-love into your daily routine and live a life with less stress.

August, 30 2017
clearvoice.com
Article
How to Give Freelance Writers Criticism That Is Actually Constructive
March, 15 2017
clearvoice.com
Article
Freelance Writers: 4 Easy Ways to Market Yourself & Gain Clients
November, 7 2017
clearvoice.com
Article
Get More Freelance Writing Jobs & Create the Freelance Life You Want
January, 30 2018
clearvoice.com
Article
How to Be My Favorite Content Editor: 4 Tips From a Freelancer
August, 16 2016
clearvoice.com
Article
3 Myths & 3 Truths About the Freelance Lifestyle
July, 14 2016
clearvoice.com
Article
4 Ways Your Content Can Keep Even Dory’s Attention
June, 23 2016
clearvoice.com
Article
Freelancers: Improve Your Social Media Presence and Get More Writing Jobs
May, 24 2016
clearvoice.com
Article
3 Ways to Invigorate Boring B2B Content
April, 28 2016
isafyi.com
Article
Ironman Record-Breaker Uses Isagenix for Racing Power
December, 6 2013
iacquire.com
Article
5 Reasons a Distinctive Brand Voice Matters
September, 13 2013
resourcenation.com
Article
Expert Advice
March, 4 2013
phxpeople.com
Article
Jim Adkins: Jimmy Eat World Singer and Guitarist

Jim Adkins has seen it all — MTV red carpets, worldwide rock tours and music video superstardom. Get to know the Jimmy Eat World singer here.

October, 22 2012
blog.smarp.com
Article
How to Increase Your Professional Network in Real Life

Despite the importance of online networking, you should not ignore the power of talking to someone face to face, in real life.

November, 8 2016
blog.smarp.com
Article
The Biggest Dos and Don'ts of Content Marketing
December, 15 2016
blog.smarp.com
Article
How to Build an Influencer Marketing Campaign that Matters

As web users turn a blind eye to banner ads and scrolling sidebars – and ad blockers eliminate them completely – content that promotes your brand but seamlessly fits in with the user experience is today's most impactful form of marketing.

January, 5 2017
phoenixmag.com
Article
Missives of Mercy

Phoenix-based nonprofit Cloud Covered Streets delivers hope in the form of handwritten letters to the homeless.

March, 5 2016
gregorymortenson.blogspot.com
Article
American Art Collector Article

National art magazine cover story on artist Gregory Mortenson.

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