Brand/Content Strategy & Content|Corporate Comms|Technical Writing|Executive Ghosting|Journalism
A white paper I researched and penned in one week for an IBM client pitch.
White paper. Smart manufacturing is well underway on the factory floor, but a comprehensive, long-term strategic digital vision will be necessary to enable companies to capture more network effects, platform economics, and customer stickiness--truly transformational values that entrench companies in fruitful ecosystems and inoculate against various challenges of the new economy, from industry fragmentation to globalization.
One of several client-facing POV papers I wrote, this one about how personalization is fraught with challenges due to new privacy concerns and regulation.
From the white paper series I wrote for a leading digital agency.
A ghosted executive byline about one of the firm's pillars of branded consumer experience design--Trustworthy Excitement.
One of two ghosted CEO bylines about our firm's global brand index and study.
A book I co-authored about brand-building at the dawn of the social media revolution.
This is a five-page feature article I successfully pitched to Fast Company.
Compressed purchase journeys arguably lead to more of them. Powering these new journeys are triple threat touchpoints that, when judiciously deployed, do more than leverage convergence to maximize the value of each and every one of the brand’s touchpoints. They also have a self-generative nature, wherein sharing leads to shopping that leads to individualized engagement with a brand, and on and on in a virtuous cycle
https://www.digitalcommerce360.com/2005/10/31/gender-matters/ A byline highlighting my agency's research into gender differences in online shopping.
A recent survey of business executives confirms that investment in innovation is essential to competitiveness. But spending on innovation doesn't guarantee success. Nita Rollins identifies six attributes of corporate culture that together help ensure innovation practices and structures are effective and pay off with competitive edge. Putting the attributes to the test, she narrates Maytag's recent foray into premium small kitchen appliances—the first in the appliance giant's 110‐year history.
A peer-reviewed article for Cinema Journal. In referring to both the upper-class attire of seventeenth-century Holland and contemporary "punk" fashion, Jean-Paul Gaultier's costumes in The Cook, the Thief, His Wife, and Her Lover (1990) ambiguously complement the film's critique of late capitalism.
A peer-reviewed scholarly film essay for Wide Angle about the videotaped wedding.
An article penned for the Industrial Designers Society of American journal, Innovation, about medical device design.
A vacation advice article for a regional wedding/travel magazine.
An article penned for a regional wedding & travel magazine.
Style advice article for brides planning their bridesmaids' attire. Includes interview material and fashion history.
Analysis of a leading retailer's troubled branding. Used as a perspective for business development purposes.
An example of the newsletter I penned for the nation's largest independent digital agency.
Marketing collateral featuring consumer research.
News release for a global design firm.
An excerpt from a book on contemporary film noir I'm writing.