Nita Rollins, Ph.D.

Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Technical Writer, Writer, Managing Editor

Brand/Content Strategy & Content|Corporate Comms|Technical Writing|Executive Ghosting|Journalism

MY CORE COMPETENCIES:
1. BRANDED CONTENT & CONTENT MARKETING IMPACT seasoned by two decades of agency executive roles.
2. ACCESSIBLE TECHNICAL WRITING. I'm adept at translating complex topics into accessible prose for any designated audience—B2B, B2C, and for any industry. I once wrote a white paper on fintech and blockchain in ONE week. The paper helped us land the account.
3. NEWSWORTHINESS. I have a mighty talent for tying a business or brand message to larger cultural currents and trending headlines. (I launched the trends practice for an agency acquired by IBM.)
4. ON-BRAND, ALWAYS. My brand and content strategy expertise ensures any writing I do will speak the language of the brand's constituencies--across all touchpoints.
5. PERSUASIVENESS. My critical writing ( be it a white paper, news release, business plan, RFP response, case studies, keynote preso, or executive byline) has clarity and persuasive power and my creative work radiates customer intimacy and the appropriate sensibility.
6. REPUTATIONAL EQUITY-BUILDING. My executive ghosting for two decades at the nation's largest independent digital agency drove enormous and sustained business growth.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Interview, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Email Newsletter, Guide, Presentation, Script, Documentary, Landing Page, Product Description
More Information
UCLA, Ph.D., Critical Studies, School of Theatre, Film, Television
The Ohio State University, M.A., Film Theory, Photography & Cinema
Ohio Wesleyan University, B.A., Summa Cum Laude, Phi Beta Kappa, Creative Writing & Philosophy Double Major
University of Paris, Fellowship
University of California Humanities Research Institute, Fellowship
Columbus, OH, USA|English
Publications
N/A

White Papers

7
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Whitepaper
Buy It To Try It_Nita Rollins.pdf
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Whitepaper
Risks and Rewards of the New Financial World Order_Nita Rollins.pdf

A white paper I researched and penned in one week for an IBM client pitch.

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Whitepaper
THE HIGH STAKES FOR MANUFACTURING IN THE THIRD INDUSTRIAL REVOLUTION_ROLLINS.pdf

White paper. Smart manufacturing is well underway on the factory floor, but a comprehensive, long-term strategic digital vision will be necessary to enable companies to capture more network effects, platform economics, and customer stickiness--truly transformational values that entrench companies in fruitful ecosystems and inoculate against various challenges of the new economy, from industry fragmentation to globalization.

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Whitepaper
Mass Personalization in a Privacy-Sensitized World_Dr. Nita Rollins.pdf

One of several client-facing POV papers I wrote, this one about how personalization is fraught with challenges due to new privacy concerns and regulation.

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The Tipping Point for RIAs_RI Litmus_2009_Nita Rollins.pdf
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Whitepaper
LITMUS-Everywhere-Commerce_Dr. Nita Rollins.pdf
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Whitepaper
RI_LITMUS_Gender On the Net_Rollins.pdf

From the white paper series I wrote for a leading digital agency.

Ghosted Executive Content

4
adage.com
Article
Trust in the age of anticipation

A ghosted executive byline about one of the firm's pillars of branded consumer experience design--Trustworthy Excitement.

May 1st, 2018
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Script
Rachel Botsman Executive Interview Script_Rollins.pdf
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Blog Post
Executive Blog Posts_Ghosted_Rollins.pdf
adage.com
Article
The Dual Imperatives of Brand Belonging

One of two ghosted CEO bylines about our firm's global brand index and study.

February 12th, 2018

Book

1
dl.acm.org
The Open Brand

A book I co-authored about brand-building at the dawn of the social media revolution.

Content Strategy, Bylines, Earned Media

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Article
Inc Magazine article_Rollins.pdf
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Article
Architectural Lighting Cover Story_Nita Rollins.pdf
fastcompany.com
Article
How Fitch Makes Its (Fast) Pitch

This is a five-page feature article I successfully pitched to Fast Company.

February 28th, 2002
business2community.com
Article
Make Way for the Triple Threat Touchpoint

Compressed purchase journeys arguably lead to more of them. Powering these new journeys are triple threat touchpoints that, when judiciously deployed, do more than leverage convergence to maximize the value of each and every one of the brand’s touchpoints. They also have a self-generative nature, wherein sharing leads to shopping that leads to individualized engagement with a brand, and on and on in a virtuous cycle

June 11th, 2012
digitalcommerce360.com
Article
Gender Matters

https://www.digitalcommerce360.com/2005/10/31/gender-matters/ A byline highlighting my agency's research into gender differences in online shopping.

October 31st, 2005
vmsd.com
Article
Eddie Merlot's
July 22nd, 2002

Magazine Feature Articles--Design, Digital, Film, Fashion, Travel, How-To

10
onlinelibrary.wiley.com
Article
Mixing It Up: Maytag and Fitch Innovate Kitchen Products and Best Practices

A recent survey of business executives confirms that investment in innovation is essential to competitiveness. But spending on innovation doesn't guarantee success. Nita Rollins identifies six attributes of corporate culture that together help ensure innovation practices and structures are effective and pay off with competitive edge. Putting the attributes to the test, she narrates Maytag's recent foray into premium small kitchen appliances—the first in the appliance giant's 110‐year history.

June 10th, 2010
onlinelibrary.wiley.com
Article
OPEN Digital Experience Design: A Strategic, Trends‐Based Approach
jstor.org
Article
Greenaway-Gaultier: Old Masters, Fashion Slaves

A peer-reviewed article for Cinema Journal. In referring to both the upper-class attire of seventeenth-century Holland and contemporary "punk" fashion, Jean-Paul Gaultier's costumes in The Cook, the Thief, His Wife, and Her Lover (1990) ambiguously complement the film's critique of late capitalism.

September 2nd, 1995
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Article
Something Borrowed, Something Taped, Wide Angle_Nita Rollins.pdf

A peer-reviewed scholarly film essay for Wide Angle about the videotaped wedding.

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Countertop Culture_New Design Magazine_Nita Rollins.pdf
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Article
Innovation Magazine_A Better Bedside Manner_Nita Rollins(3).pdf

An article penned for the Industrial Designers Society of American journal, Innovation, about medical device design.

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Article
Those New Old Palmy Days_Nita Rolins.pdf

A vacation advice article for a regional wedding/travel magazine.

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Article
Here's To The Well-Offered Toast_1997_Nita Rollins.pdf

An article penned for a regional wedding & travel magazine.

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Bridesmaids' Uptown Gowns_1998_Nita Rollins.pdf

Style advice article for brides planning their bridesmaids' attire. Includes interview material and fashion history.

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Article
Madcap Movie Marriages_Nita Rollins.pdf

Ad Copy

3
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Ad/Promotional Copy
Transumer Ad_Rollins.pdf
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Ad/Promotional Copy
fullsizeoutput_49e6.jpeg
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Ad/Promotional Copy
Ad Copy & Design.pdf

Blog Posts

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Blog Post
The New Color of Money blog post_Nita Rollins.pdf
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Co-Creating the Drama and Dopamine of Retail’s Future_Aucourantist 2012_Nita Rollins.pdf
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Blog Post
Abercrombie & Fitch_Staging a Charismatic Comeback_aucourantist_Nita Rollins.pdf

Analysis of a leading retailer's troubled branding. Used as a perspective for business development purposes.

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Blog Post
Life is Back from the Dead blog post_Rollins_2010.pdf

Marketing Collateral, Newsletter

2
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Email Newsletter
Limelight Newsletter_Rollins_jan 2006.pdf

An example of the newsletter I penned for the nation's largest independent digital agency.

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Ad/Promotional Copy
Marketing Collateral Copy.pdf

Marketing collateral featuring consumer research.

Film Criticism

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Article
The Falcon & the Snowman review.jpeg
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Article
A Pasage to India.jpeg

News Releases

2
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Press Release
Brand Integration News Release_Rollins.pdf
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Press Release
News Release_Fitch Designs Oster Equine Care Tools_2003.pdf

News release for a global design firm.

Published Content

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Blog Post
Vortical Noir_book excerpt_Nita Rollins.png

An excerpt from a book on contemporary film noir I'm writing.

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