Nita Rollins, Ph.D.

Content Strategist, Copy Editor, Copywriter, Developmental Editor, Editor, Ghostwriter, Technical Writer, Writer, Managing Editor

Brand/Content Strategy & Content|Corporate Comms|Technical Writing|Executive Ghosting|Journalism

MY CORE COMPETENCIES:
1. BRANDED CONTENT & CONTENT MARKETING IMPACT seasoned by two decades of agency executive roles.
2. ACCESSIBLE TECHNICAL WRITING. I'm adept at translating complex topics into accessible prose for any designated audience—B2B, B2C, and for any industry. I once wrote a white paper on fintech and blockchain in ONE week. The paper helped us land the account.
3. NEWSWORTHINESS. I have a mighty talent for tying a business or brand message to larger cultural currents and trending headlines. (I launched the trends practice for an agency acquired by IBM.)
4. ON-BRAND, ALWAYS. My brand and content strategy expertise ensures any writing I do will speak the language of the brand's constituencies--across all touchpoints.
5. PERSUASIVENESS. My critical writing ( be it a white paper, news release, business plan, RFP response, case studies, keynote preso, or executive byline) has clarity and persuasive power and my creative work radiates customer intimacy and the appropriate sensibility.
6. REPUTATIONAL EQUITY-BUILDING. My executive ghosting for two decades at the nation's largest independent digital agency drove enormous and sustained business growth.
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Interview, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Email Newsletter, Guide, Presentation, Script, Documentary, Landing Page, Product Description
More Information
UCLA, Ph.D., Critical Studies, School of Theatre, Film, Television, Otis Ferguson Critical Writing Award
The Ohio State University, M.A., Film Theory, Photography & Cinema
Ohio Wesleyan University, B.A., Summa Cum Laude, Phi Beta Kappa, Creative Writing & Philosophy Double Major
University of Paris III, Fellowship
University of California Humanities Research Institute, Fellowship
Trinity College, Dublin, Fellowship
Columbus, OH, USA|English
Publications
N/A

White Papers

7

Ghosted Executive Content

4

Book

1

Content Strategy, Bylines, Earned Media

6

Magazine Feature Articles--Design, Digital, Film, Fashion, Travel, How-To

10

Ad Copy

3

Blog Posts

4

Marketing Collateral, Newsletter

2

Film Criticism

2

News Releases

2

Published Content

1
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