Nkiru Asika

Content Strategist, Copywriter, Editor, Ghostwriter, Writer

I help companies generate more leads and establish thought-leadership with persuasive, strategic and audience-relevant content.

I am a Toronto-based, B2B lead generation copywriter and content marketer. National Press Club of America award winner.

My business may be new, but my skills are seasoned. I have spent the last 20+ years steeped in content, and the breadth of my experience is vast – journalism, PR, strategic communications, TV production (from reality tv to historical documentaries!), digital content, corporate training, event production and creative business development. I have also lived and worked in Europe, Africa, the U.S. and Canada.

Yep, I’ve worn a lot of hats but what ties all my experience together is writing. I bring a unique ability to write promotional, editorial and sales copy, as well as a deep understanding of marketing.

Trained by the best in direct-response copywriting (American Writers & Artists International), I will help you build all the elements of a great lead generation campaign including optimized website copy, engaging and persuasive emails, advertorials, landing pages, sales pages and online ads. Then as an award-winning former journalist, I have the editorial skills to craft the long-form content assets that attract leads and help you establish thought leadership, (e.g. case studies, white papers, email courses, special reports/ebooks, webinar scripts).






Categories
Content Types
Ad/Promotional Copy, Article, Blog Post, Case Study, Direct Mail, Documentary, Ebook, Interview, Landing Page, Presentation, Press Release, Script, Whitepaper
More Information
University of Oxford, M.A. History
Syracuse University, M.A. Magazine Journalism
Toronto|English
Publications

Published Content

6
Financial Application Strategies Can Help Even Well-Off Students Find Financial Aid
wsj.comArticle
Financial Application Strategies Can Help Even Well-Off Students Find Financial Aid

An article sharing useful strategies for well-to-do parents who feared that their kids would not be able to get financial aid.

September, 17 2000
17 Lead Magnet Ideas to Attract B2B Clients
leadgencontent.comBlog Post
17 Lead Magnet Ideas to Attract B2B Clients

A guide to some of the types of lead magnets that B2B companies can create to entice prospects to join their lists/subscribe to their offers.

2edit_10_STEPS_TO_CREATING_A_GREAT_B2B_LEAD_MAGNET_FINAL.pdf
PDF upload
Ebook
2edit_10_STEPS_TO_CREATING_A_GREAT_B2B_LEAD_MAGNET_FINAL.pdf

A short ebook I wrote as a lead magnet for my website leadgencontent.com. The ebook explains the best way to approach the task of writing an effective lead magnet.

Email Lead Gen Opolox.pdf
PDF upload
Direct Mail
Email Lead Gen Opolox.pdf

Email written for a data analytics firm trying to get more banking clients and offering a free trial as their lead magnet.

ADF AD FOR FT FINAL2.pdf
PDF upload
Ad/Promotional Copy
ADF AD FOR FT FINAL2.pdf

This ran as an advertorial in the Financial Times UK. The advertorial was to showcase the work of the Aliko Dangote Foundation, the largest privately owned philanthropic organization in Africa.

Ten Things Your Financial Planner.pdf
PDF upload
Article
Ten Things Your Financial Planner.pdf

A service piece for Smart Money Magazine, republished on their website. The article warns consumers about some of the potential challenges of working with financial planners. The aim is to help them make more informed decisions and find a financial planner that proves more of an asset than a liability.

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