Nkiru Asika

Content Strategist, Copy Writer, Editor, Ghostwriter, Writer

I help companies generate more leads and establish thought-leadership with persuasive, strategic and audience-relevant content.

I am a Toronto-based, B2B lead generation copywriter and content marketer. National Press Club of America award winner.

My business may be new, but my skills are seasoned. I have spent the last 20+ years steeped in content, and the breadth of my experience is vast – journalism, PR, strategic communications, TV production (from reality tv to historical documentaries!), digital content, corporate training, event production and creative business development. I have also lived and worked in Europe, Africa, the U.S. and Canada.

Yep, I’ve worn a lot of hats but what ties all my experience together is writing. I bring a unique ability to write promotional, editorial and sales copy, as well as a deep understanding of marketing.

Trained by the best in direct-response copywriting (American Writers & Artists International), I will help you build all the elements of a great lead generation campaign including optimized website copy, engaging and persuasive emails, advertorials, landing pages, sales pages and online ads. Then as an award-winning former journalist, I have the editorial skills to craft the long-form content assets that attract leads and help you establish thought leadership, (e.g. case studies, white papers, email courses, special reports/ebooks, webinar scripts).

Content Types
Ad/Promotional Copy, Article, Blog Post, Case Study, Direct Mail, Documentary, Ebook, Interview, Landing Page, Presentation, Press Release, Script, Whitepaper
More Information
University of Oxford, M.A. History
Syracuse University, M.A. Magazine Journalism

Published Content

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