I am a Toronto-based, B2B lead generation copywriter and content marketer. National Press Club of America award winner.
My business may be new, but my skills are seasoned. I have spent the last 20+ years steeped in content, and the breadth of my experience is vast – journalism, PR, strategic communications, TV production (from reality tv to historical documentaries!), digital content, corporate training, event production and creative business development. I have also lived and worked in Europe, Africa, the U.S. and Canada.
Yep, I’ve worn a lot of hats but what ties all my experience together is writing. I bring a unique ability to write promotional, editorial and sales copy, as well as a deep understanding of marketing.
Trained by the best in direct-response copywriting (American Writers & Artists International), I will help you build all the elements of a great lead generation campaign including optimized website copy, engaging and persuasive emails, advertorials, landing pages, sales pages and online ads. Then as an award-winning former journalist, I have the editorial skills to craft the long-form content assets that attract leads and help you establish thought leadership, (e.g. case studies, white papers, email courses, special reports/ebooks, webinar scripts).
Ad/Promotional Copy, Article, Blog Post, Case Study, Direct Mail, Documentary, Ebook, Interview, Landing Page, Presentation, Press Release, Script, Whitepaper
University of Oxford, M.A. History
Syracuse University, M.A. Magazine Journalism