I help companies generate more leads and establish thought-leadership with persuasive, strategic and audience-relevant content.
An article sharing useful strategies for well-to-do parents who feared that their kids would not be able to get financial aid.
A guide to some of the types of lead magnets that B2B companies can create to entice prospects to join their lists/subscribe to their offers.
A short ebook I wrote as a lead magnet for my website leadgencontent.com. The ebook explains the best way to approach the task of writing an effective lead magnet.
Email written for a data analytics firm trying to get more banking clients and offering a free trial as their lead magnet.
This ran as an advertorial in the Financial Times UK. The advertorial was to showcase the work of the Aliko Dangote Foundation, the largest privately owned philanthropic organization in Africa.
A service piece for Smart Money Magazine, republished on their website. The article warns consumers about some of the potential challenges of working with financial planners. The aim is to help them make more informed decisions and find a financial planner that proves more of an asset than a liability.