PJ Cannon

Content Strategist, Developmental Editor, Editor, Technical Writer, Copywriter, Copy Editor

STAND OUT FROM THE COMPETITION with my PROVEN EXPERTISE in Strategic Messaging, Copywriting/Editing, Editorial Management, and Project Management for: Websites + Social Media + Newsletters + Feature Articles + Press Releases + White Papers + Brochures + Advertisements + Email Campaigns + Proposals + Presentations + Speeches + More.

Exceptional writer with 20 years of hands-on B2B and B2C marketing experience in the AEC, technology/SaaS, and luxury beauty industries. Roles include senior positions in marketing, web management, and proposal management. Experience includes:

MARKETING: brand management, digital/direct mail campaigns, advertising, public relations, collateral development (brochures, presentations, sell sheets, etc.), websites, tradeshows
BUSINESS WRITING: proposals, brochures, websites, blogs, press releases, speeches, presentations, advertisements, digital and direct mail marketing campaigns
CREATIVE AND TECHNICAL WRITING/EDITING: original content for feature articles, websites, advertisements, marketing campaigns, engineering white papers, proposals, fact sheets
WEB CONTENT MANAGEMENT: designed intranet site using Lotus Notes managing content for seven years---conducted extensive research on innovations in sustainability to share with engineers; also managed content for ecommerce/websites using custom content management systems; created meta descriptions for SEO
SOCIAL MEDIA: maintained business social media sites including Twitter, Facebook, YouTube
DIGITAL ASSET MANAGEMENT (DAM): worked with SharePoint and custom databases; created metatags to facilitate search capabilities
STYLE GUIDES: Experience writing to AP Style and other style guides

STANDOUT SKILLS
- Writing and editing (technical and creative)
- Project management
- Proposal management
- Web content management
- Research
- Collaborating with large teams across multiple time zones

ATTRIBUTES
- Passion for excellence with strong work ethic
- Creative thinker with talent for finding innovative solutions to challenges
- Thorough and detail-oriented while staying focused on the big picture
- Diplomatic and personable team player

SOFTWARE
Microsoft Word, Excel, PowerPoint, SharePoint, Adobe Creative Suite (InDesign, Illustrator, PowerPoint, Acrobat), WordPress, HTML, Lotus Notes, Dreamweaver, MailChimp, custom content management systems
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Website Copy, Interview, Product Description, Case Study, Buyers Guide, Press Release, Direct Mail, Email Newsletter, Guide, Page Layout, Script, Commercial, Social Copy, Ad/Promotional Copy, Infographic Copy, Presentation, Landing Page
More Information
University of California, Los Angeles, Marketing & Public Relations non-degree programs
Scottsdale, AZ, USA|English
Publications
N/A

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