Pam Smith Wolsey

Copywriter, Technical Writer, Writer

Experienced B2B SEO Copywriter | Produce Safety + Local Foods + Public Health

I specialize in the produce safety, local foods and public health industries. I also write copy for clients in very similar markets, and for other select B2B and B2C markets. As a writer, I am always interested in new opportunities to grow and learn.

I realize that food and regulatory compliance may not be your industry. BUT, I know how to convey complex issues in an easy to understand manner so your client can focus on the benefits of your product or service – not the jargon.

• 10 years experience in copywriting for the produce safety and local foods industries. I’m also a Produce Safety Alliance Certified Grower Trainer.
• 20 years in public health in regulatory enforcement and compliance, where I reviewed development plans for regulatory compliance, wrote recommendation briefs and made presentations to elected officials..
• 18 years experience as a program coordinator.

The benefit to you of all my experience is that you won’t have to ‘train’ me on your products and services. And what I don’t know, I’ll learn… quickly. A short learning curve means we can start and finish your projects on time and in budget.

My over-arching goal is to help you cut through the ‘clutter’ in your marketing content. When clients understand how your product or service benefits them, they will be more open to what you have to offer.

I write all forms of B2B copy, but specialize in case studies, white papers, SEO website copy, articles and blogs, newsletters, reports, guidance documents, and other strategic marketing content.

Thank you for reading, and I look forward to working with you!
Content Types
Blog Post, Case Study, Guide, Website Copy, Whitepaper, Article, Ebook, Press Release, Direct Mail, Email Newsletter, Landing Page
More Information
University of Northern Colorado, Community Health Education/Chemistry Minor

Blog Posts+

Blog Post
FSMA Produce Safety Rule or GAPs?

Produce growers may be wondering if they have to comply with the FSMA Produce Safety Rule or GAPs...or both. Let’s review potential answers.

January, 29 2018
13 Top Menu Trends Grounded in Agriculture [Infographic]

Earlier this year, the National Restaurant Association put out a report on What’s Hot for 2016 for menu items. This is an annual report which is intended to give insight to consumer’s food and menu preferences for the upcoming year – in this case, 2016.

March, 2 2016
Blog Post
10 Tips for Writing 'Grow With You' Business Plans

Many times, business documents get written and then sit on the shelf collecting dust until it’s time to revise them again. Maybe that sounds like you business plan. BUT it doesn’t have to be that way.

December, 18 2014

White Papers

PDF upload
Food Hubs & Food Safety Regulations

A regulatory review for a local food hub startup project in Colorado I was consulting on. This paper was also listed on the USDA Business Resources page before it became outdated. Learn more about this report here:

January, 30 2013
PDF upload
Guide to Fruit & Vegetable Wash Sanitizers [Excerpt]

A review of some popular sanitizer options suitable for wide spectrum application in small to mid-sized produce growers' harvest and post harvest activities. Full paper can be found at

April, 27 2018
PDF upload
Rural Leadership Recommendations Report [Excerpt]

Rural participation in this program is low and the national organization requested a review of curriculum to make it more easily fit into rural participants' lifestyles. Used various research options to collect input in addition to curriculum review to develop recommendations.

January, 20 2016
PDF upload
Engaging the Multigenerational Workforce [Excerpt]

Researched and wrote this white paper on the key strategies to engage employees. Eight of the 14 are people related.

April, 21 2014

Case Studies

PDF upload
Case Study
Resilience Case Study + Progress Report [Final Draft]

Wrote case study + grant funder progress report from curriculum training notes. Photos are placeholder.

June, 19 2015
PDF upload
Case Study
Kamut Case Study [Spec]

[Spec] Case study written from a press release + additional research on the results of a study between conventional wheat and the Kamut(R) ancient grain variety.

February, 7 2017
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