Pam Smith Wolsey

Content Strategist, Copywriter

Experienced Professional B2B Copywriter

I specialize in SEO copywriting for the produce safety, local foods and public health industries. I like to learn and write on other topics, too.

My B2B copywriting specialties include: case studies, grant narratives, reports, newsletters, white papers, guidance documents, website copy, articles, blogs and other strategic marketing content. I can also help clients develop a content strategy so that all forms of B2B collateral work together in your marketing.

I have over 10 years of experience in produce safety and local foods and as well as 20 in public health in regulatory enforcement and compliance. To widen my copywriting skills, I’ve taken courses from American Writers and Artists, Inc. and am Hubspot Inbound Certified.

And having been a program manager for many years, I speak your client’s, too. I know how to convey complex issues in an easy to understand manner so your client can focus on the benefits of your product or service – not the jargon. I also know how to bring a project in on time and in budget.

This platform limits pricing to a 'per word' option only. However, I prefer project pricing and can also offer that to clients once I understand your project needs, complexity and the research required.

If you think we might be a good fit, feel free to request a Copywriting Information Packet to learn more about how I work, previous client testimonials and additional samples.

I look forward to working with you!
Content Types
Blog Post, Case Study, Guide, Website Copy, Whitepaper
More Information
University of Northern Colorado, Community Health Education/Chemistry Minor

Blog Posts+

Blog Post
FSMA Produce Safety Rule or GAPs?

Produce growers may be wondering if they have to comply with the FSMA Produce Safety Rule or GAPs...or both. Let’s review potential answers.

January, 29 2018
13 Top Menu Trends Grounded in Agriculture [Infographic]

Earlier this year, the National Restaurant Association put out a report on What’s Hot for 2016 for menu items. This is an annual report which is intended to give insight to consumer’s food and menu preferences for the upcoming year – in this case, 2016.

March, 2 2016
Blog Post
10 Tips for Writing 'Grow With You' Business Plans

Many times, business documents get written and then sit on the shelf collecting dust until it’s time to revise them again. Maybe that sounds like you business plan. BUT it doesn’t have to be that way.

December, 18 2014

White Papers

PDF upload
Food Hubs & Food Safety Regulations

A regulatory review for a local food hub startup project in Colorado I was consulting on. This paper was also listed on the USDA Business Resources page before it became outdated. Learn more about this report here:

January, 30 2013
PDF upload
Guide to Fruit & Vegetable Wash Sanitizers [Excerpt]

A review of some popular sanitizer options suitable for wide spectrum application in small to mid-sized produce growers' harvest and post harvest activities. Full paper can be found at

April, 27 2018
PDF upload
Rural Leadership Recommendations Report [Excerpt]

Rural participation in this program is low and the national organization requested a review of curriculum to make it more easily fit into rural participants' lifestyles. Used various research options to collect input in addition to curriculum review to develop recommendations.

January, 20 2016
PDF upload
Engaging the Multigenerational Workforce [Excerpt]

Researched and wrote this white paper on the key strategies to engage employees. Eight of the 14 are people related.

April, 21 2014

Case Studies

PDF upload
Case Study
Resilience Case Study + Progress Report [Final Draft]

Wrote case study + grant funder progress report from curriculum training notes. Photos are placeholder.

June, 19 2015
PDF upload
Case Study
Kamut Case Study [Spec]

[Spec] Case study written from a press release + additional research on the results of a study between conventional wheat and the Kamut(R) ancient grain variety.

February, 7 2017
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