Pat Ruffio

Copy Editor, Copywriter, Ghostwriter

B2B Content for the Innovation Economy

For more than 20 years, I explained science and technology to business and technical audiences. More recently, I've spent another 17 years as a technical content writer and copywriter. Now, I help companies of all sizes promote their ideas, products, and services in the B2B marketplace. My specialty is writing for technology companies and organizations that want engaging marketing content.

To my basic writing skills, I add knowledge of marketing, business, science, and technology. Each piece that I write begins with a bit of marketing and business analysis to ensure that my writing is on target, every time.
Categories
Content Types
Blog Post, Case Study, Ebook, Interview, Landing Page, Presentation, Website Copy, Whitepaper
More Information
Portland State University, Portland, OR, B.S., Biology
University of Washington, Seattle, WA, MS Marine Affairs
United States of America|English
Publications

Published Content

12
pingar.com
Bring Shadow BI in from the Cold
technologyadvice.comBlog Post
Bring Shadow BI in from the Cold

This post was part of a series written for Sisense, an enterprise software provider. Other topics in the series included data governance, data analytics in retail and healthcare, and data storytelling.

January, 16 2017
How to Create Sales Training Your Reps Will Love (and Remember)
PDF upload
Ebook
How to Create Sales Training Your Reps Will Love (and Remember)

Written for Lurniture, a sales training company, this book shows how inexpensive technology makes it easy to create engaging, affordable sales training materials.

Cryptocurrency Security: Keeping Your Coins Safe
bitira.comEbook
Cryptocurrency Security: Keeping Your Coins Safe

I wrote this ebook for a cryptocurrency financial services company. It's one item in a series of content that includes blog posts and website landing pages.

June, 22 2018
Add Security to Fintech Services, the Modern Way
rootleveltech.comBlog Post
Add Security to Fintech Services, the Modern Way

This is one of a series of financial technology blog posts that I wrote for Root Level Technology, a software development company.

May, 24 2018
4 Things Long-term Crypto Investors Should Never Lose Sleep Over
crypto-news.netBlog Post
4 Things Long-term Crypto Investors Should Never Lose Sleep Over

This post is part of an ongoing series of topics written for current and prospective cryptocurrency investors. My client provides cryptocurrency-based IRAs.

July, 8 2018
B2B Sales in the Modern Age
PDF upload
Whitepaper
B2B Sales in the Modern Age

I wrote this white paper for Fits & Sparks, a marketing automation platform provider. It's targeted at sales and marketing managers and IT buyers.

What’s Cooking in Network Security Technology
spectrumvoip.comBlog Post
What’s Cooking in Network Security Technology

This post is part of a nine-part series about Internet security technology and trends. II wrote it for business decision makers and IT professionals.

December, 4 2017
You’ve decided to put software to work for your business. That’s a good first step.
softwareonvinyl.comWebsite Copy
You’ve decided to put software to work for your business. That’s a good first step.

I wrote the content for a California software development company's website.

Six Sources of Dread: Why Marketers Avoid Automation Tools | DemandLab
demandlab.comBlog Post
Six Sources of Dread: Why Marketers Avoid Automation Tools | DemandLab

This project included eight posts with topics about modern marketing methods and tools.

May, 11 2016
Variations on a Theme of Sales Enablement
lurniture.comBlog Post
Variations on a Theme of Sales Enablement

This blog post was written with other posts and an ebook as a package for a sales training company.

March, 12 2015
African M-Health Start-ups: Big Changes Are Here
techinafrica.comBlog Post
African M-Health Start-ups: Big Changes Are Here

This post is part of a series I wrote for a news service for African entrepreneurs.

January, 22 2016
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