Patrick Rafter

Writer, Content Strategist, Copywriter

Picked in 2018 by Massachusetts startup CEOs as one of "Boston’s Most Recommended Marketing and PR Freelancers"

For more than 25 years, from Boston's Rte. 128 to Silicon Valley, and from Washington, DC to Europe -- I've helped scores of companies and mission-driven nonprofits to connect and engage with all those who’ll find them “Personally Relevant.”
Building on solid “PR” skills and experience – for the past 12 years: I’ve run a successful communications consultancy providing clients with compelling content that drives awareness, site visits, and lead conversion.

As 65 rave Recommendations posted on my LinkedIn Profile attest – I’m a highly strategic external partner who reliably delivers compelling copy, materials, programs, and valuable insights for measurable results. Recently named to Companyon’s 2018 “Short List of Marketing and PR Agencies” by founders of Boston-area tech startups, I’ve also worked with/for blue-chip brands (including Autodesk, Disney, CustomInk, HubSpot, Intel, and Partners Healthcare) across 14 different industry sectors, as well as for respected nonprofits and mission-driven companies.

Present "at the creation" of many innovations, I've helped introduce/promote products and services for Artificial Intelligence and Machine Learning; Enterprise Software and Hardware; Online and Patient-Centered Healthcare, Medical Devices; E-Commerce, Communities, Crowdsourcing, Customer Experience, Clean Energy and Greentech; Content and KM; Financial Services + Info; Social Networks, Fundraising and Cause Marketing; Digital Media, Inbound Marketing and Social CRM; HR and Talent Management; E-Learning, Mobile, Security and Compliance; Nonprofit Organizations and mission-driven companies; Small-to-Medium Businesses

Experienced in the creation of the following:
• White Papers
• Industry Briefs
• Customer Case Studies
• Buyer’s Guides
• LinkedIn Profile Audits and Makeovers
• Animations and Digital Videos
• Infographics
• Blog posts and blogging strategy
• Lead generation copy
• Marketing collateral
• Product spec sheets
• Website content and information design
• Annual Reports
• News releases and online press rooms
• Bylined articles
• Executive speeches
• Surveys

How may I serve you today?
Let me know:
Content Types
Article, Blog Post, Whitepaper, Ebook, Product Description, Case Study, Buyers Guide, Press Release, Guide, Explainer Video, Presentation, Infographic Copy, Animation, Narrative Video
More Information
Tufts University, Bachelor of Arts
Boston, MA, USA|English, French, Italian

Public Relations

Product Description
New Research Reveals 1 Out of 3 Retirees Would Choose to Live Elsewhere

Detail of new website from Age Friendly Ventures ( -- an online destination to address the needs and wants of boomers and seniors. I've been involved with the company and active in the movement to make employers and others more "age friendly" since 2006.

January, 10 2019
Press Release
New Research Reveals 1 Out of 3 Retirees Would Choose to Live Elsewhere

As "VP of Communications" for Age Friendly Ventures --- I developed strategy, branding, messaging, supporting materials for the launch of this major new site for the more than 108 million Americans over 50. This post contains a link to the press release announcing the launch of -- a first-of-its kind online platform with user-influenced age friendly scores for every neighborhood in America. It features user-contributed reviews, research, and helpful content for people making important decisions on how and where to age. Recognizing the challenges faced by mature adults to seek, find, and settle in communities that meet their needs, highlights age friendly places worldwide: communities and workplaces that are forward-thinking, and which have shown they welcome and support baby boomers and seniors.

January, 10 2019
Kids Are Teaching Grownups About Kindness

Bylined article I was commissioned to write and publish on the Good News Network on how kids are setting a good example for adults through volunteering and raising awareness and funds for worthy causes.

July, 12 2016
Press Release
WALTHAM, Massachusetts, Feb. 23, 2016 -- WEDDLE's, a media company specializing in employment, has named leading age 50+ career site RetirementJobs.

Collection of posted Press Releases that I have planned, written, and distributed as VP Communications of - the #1 career website for workers over 50.

November, 10 2015
The Power of Content Marketing to Connect & Engage

25 page summary of content marketing pieces that I planned, wrote and delivered for a single client (TimeTrade -- the #1 provider worldwide of solutions for online appointment scheduling). This document Includes hyperlinks to: *** eBooks *** Industry Briefs *** Case Studies *** Customer Success Stories ***Thought Leadership *** Executive and Customer Interviews *** White Papers *** Blog Posts *** Press Releases *** Copy for outbound sales emails *** Media Coverage, and more... Customers that I profiled include Barney’s NY, David’s Bridal, Nordstrom, Staples, UMB Bank and Regions Bank, Sprint, Harvard University, Quest Diagnostics and dozens more.
Press Release
Press Release: ZipperAgent - First AI-Powered, All-in-One Solution for Real Estate

Served as external PR consultant to ZipperAgent - who've introduced the real estate industry's first "All-in-One Lead Generation, Marketing, Customer and Transaction Management Solution." Researched, wrote, pitched this press release which included customer quotes, YouTube video, system solution diagrams, case studies, etc. Represented ZipperAgent at a top real estate conference and set up media briefings

July, 16 2018
Press Release
CrowdEngineering Names Wes O’Brien as New CEO

Worked as external VP Marketing & Communications for CrowdEngineering- the global company (Italy/USA/UK) that pioneered the use of expert crowdsourcing for tech support and customer service. In that role I wrote, distributed, pitched and secured coverage of press releases, bylines, etc.

January, 29 2013


News Video
'Fear Isn't Real': See how Chris Pratt is rallying for a 12-year-old with cancer

News segment on NBC's TODAY SHOW that I pitched and managed which featured the story of how Hollywood star rallied to support a 12-year old boy with brain cancer.

April, 14 2015
VIDEO: Mom hopes to raise awareness about rare genetic disorder on St. Patrick's Day

Example of one of the hundreds of TV news segments I facilitated for In this case an NBC News video profile of a Delaware mom who has been very successful in raising awareness (and funds) to fight Phelan-McDermid Syndrome (a rare genetic disease).

March, 16 2015
Improving Employee Satisfaction in Healthcare through Effective Employee Engagement (White Paper)

This 12-page “Improving Employee Satisfaction in Healthcare” White Paper was targeted at HR departments in US hospitals to educate prospects on how highly satisfied medical employees can improve patient satisfaction. I planned, researched, and wrote the white paper incorporating survey data, customer quotes, and product marketing verbiage. Serving as principal external content marketing provider to HealthcareSource for 2+ years, this was one of a score of lead generation deliverables I created for– helping it to become #1 provider of talent management solutions for health care facilities.

Published Content

Narrative Video
VIDEO: Mom hopes to raise awareness about rare genetic disorder on St. Patrick's Day

One of hundreds of broadcast TV news segments that aired for the 3 year while I ran PR for CustomInk's

March, 16 2015
'Fear Isn't Real': See how Chris Pratt is rallying for boy with cancer
April, 14 2015
Jon Hamm, Questlove Join Obama’s Campaign to Combat Campus Sexual Assault
September, 19 2014

New York Magazine article of the "It's on Us" awareness and fundraising campaign to fight sexual assault on college campuses.
Ad/Promotional Copy
Yale Whiffenpoofs Turn 100!

I was sole external member of the creative team that planned, promoted and executed the year-long celebration of the 100th anniversary of the Yale Whiffenpoofs (America's most famous a cappella singing group). Secured widespread broadcast, print and online media coverage

January, 27 2009
Corporate Video
News Release: Kinset Announces First Technology for High Fidelity 3D Immersive Retail Stores

Member of the founding team of Kinset -- pioneering eCommerce developer whose platform let retailers build and run 3D stories that look like real world stores. See video POV animation of a Kinset-powered virtual mall at

October, 22 2007
Live Event
Press Release: Virtual Energy Forum Makes History as First Major Online-Only Conference and Exhibition on Energy Efficiency, Policy, Management, and Sustainability

As external marketing and PR consultant to PlatformQ (pioneering producer of online only events) planned, promoted and conducted the Virtual Energy Forum - world's first online-only conference and expo on energy efficiency, policy, management and sustainability. My activity: media outreach, event organization, sponsor solicitation, speaker liaison (with John Kerry, Newt Gingrich, other celebs), creation of supporting videos. Secured feature coverage by CNN, CNET, and other top media outlets.

June, 17 2008
The Science of Talent Selection (HR/Recruiting Best Practices )

Co-wrote and posted this byline article which was published by Health Management Technology on "The Science of Talent Selection" which described how new "scientific selection" technologies and best practices help healthcare facilities to identify, hire and retain first-rate employees.
Website Copy
Company Website: CrowdEngineering (Crowdsourcing Customer Service)

Functioned as external VP Marketing & Communications for CrowdEngineering -- the global company (Italy/USA/UK) that pioneered crowdsourcing for tech support/customer service. My activity included: Company and Market Messaging, product positioning and marketing, website copy, design and infographics & corporate collateral.

December, 29 2011
Explainer Animation: Stop Cyber Spying, Snooping, and Stealing

Serving as VP of Marketing ex officio for SnoopWall (security vendor), contributed to creation and distribution of this humorous yet informative explainer animation to educate corporate and consumer prospects on the need to protect their mobile devices from cyber bad guys. Worked with animator and in-house team on concept, imaging, script, call-to-action.

PDF upload
Case Study
Case Study: Harvard Med School Unwired

Researched, wrote, published and distributed this case study on the deployment and use of secure wireless networks at the Harvard Medical School campus. This case study was one of ca. a score I wrote to promote customers using Bluesocket's "Secure Mobility" wireless networks ( Honeywell, KPMG, National Security Agency, Toyota, other security conscious global brands). See
Machine Learning: Revolutionizing How Employers Find and Hire the Best Talent

Served as external thought leadership consultant to Scout Exchange (enterprise HR vendor whose technology harnesses artificial intelligence and machine learning to drive a recruitment marketplace making it easy for employers to find top performing recruiters for hard-to-fill positions). I researched and wrote this article, later published under the byline of ScoutExchange CEO).

November, 30 2017
Buyers Guide
Wireless Sensor Network Buyers Guide

Downloadable as a PDF from the website, this "Wireless Sensor Network Buyer's Guide" was the principal lead gen deliverable for two years. I co-wrote the copy, directed external tech writer and graphic designer.
Monitoring Compressed Air and Energy Management

Byline article I wrote for Compressed Air Best Practices Magazine on use of wireless sensors for energy monitoring and managing in industrial and manufacturing facilities
Digital Vincent's Room (Videography Magazine cover artwork)

While running comms for Media 100 (#2 vendor in the digital media industry, after Avid Technology), I pitched the editor of Videography Magazine (leading industry media outlet for professional video makers) to create a fun, high concept image for the cover off a special issue titled "The Age of Video." I sought/found/hired/directed an artist who created this image which conveyed the hypothetical scenario that if Vincent Van Gough were alive today, he'd be a successful digital media artist/animator vs. a starving painter.
Huffington Post: "The Year of Counterveillance"

Ghostwrote and placed an article published in The Huffington Post (under the byline of a top cybersecurity expert) on the concept of 'Counterveillance' as a new category and imperative for security (to prevent n'er-do-wells from infiltrating consumer and businesses' devices, stealing identities, funds, and worse. Views/downloads of this article led to very strong site traffic, inquiries, etc.
10 TIps to Keep Out CyberSnoops (SnoopWall Infographic)

One of a dozen infographics I collaborated on (with artist, inbound marketing, website team) for SnoopWall -- provider of software to protect mobile devices and laptops for businesses, government and home owners.
Buyers Guide
Building A Business Case For Online Appointment Scheduling

Researched, planned, wrote and published a comprehensive and popular lead gen deliverable used by client TimeTrade to provide a soup-to-nuts Business Case for an enterprise to deploy the company's SaaS software solution including ROI, timeline, features, etc.
Landing Page
The Power of Content Marketing to Connect & Engage

25 page summary of content marketing pieces that I planned, wrote and delivered for a single client (TimeTrade -- the #1 provider worldwide of solutions for online appointment scheduling). This document Includes hyperlinks to: eBooks Industry Briefs Case Studies Customer Success Stories Thought Leadership Interviews White Papers Blog Posts Press Releases Copy for outbound sales emails Media Coverage, and more...

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