Patrick Rafter

Writer, Content Strategist, Copywriter

Picked in 2018 by Massachusetts startup CEOs as one of "Boston’s Most Recommended Marketing and PR Freelancers"

For more than 25 years, from Boston's Rte. 128 to Silicon Valley, and from Washington, DC to Europe -- I've helped scores of companies and nonprofits to connect and engage with all those who’ll find them “Personally Relevant.”
Building on solid “PR” skills and experience – for the past 12 years: I’ve run a successful communications consultancy providing clients with compelling content that drives awareness, site visits, and lead conversion.

As 65 rave Recommendations posted on my LinkedIn Profile attest – I’m a highly strategic external partner who reliably delivers compelling copy, materials, programs, and valuable insights for measurable results. Recently named to Companyon’s 2018 “Short List of Marketing and PR Agencies” by founders of Boston-area tech startups, I’ve also worked with/for blue-chip brands (including Autodesk, Disney, CustomInk, HubSpot, Intel, and Partners Healthcare) across 14 different industry sectors.

Present "at the creation" of many innovations, I've helped introduce/promote products & services for Enterprise Software & Hardware, Online & Patient-Centered Healthcare & Medical Devices, E-Commerce, Communities, Crowdsourcing, Customer Experience, Clean Energy & Greentech, Content & KM, Financial Services + Info, Social Networks, Fundraising & Cause Marketing, Digital Media, Inbound Marketing, Social CRM, HR & Talent Management, E-Learning, Mobile, Security & Compliance, and SMBs.

Experienced in the creation of the following:
• White Papers
• Industry Briefs
• Customer Case Studies
• Buyer’s Guides
• LinkedIn Profile Audits and Makeovers
• Animations and Digital Videos
• Infographics
• Blog posts and blogging strategy
• Lead generation copy
• Marketing collateral
• Product spec sheets
• Website content and information design
• Annual Reports
• News releases and online press rooms
• Bylined articles
• Executive speeches
• Surveys

How may I serve you today?
Let me know: prafter@raftercommunications.com
Categories
Content Types
Article, Blog Post, Whitepaper, Ebook, Product Description, Case Study, Buyers Guide, Press Release, Guide, Explainer Video, Presentation
More Information
Tufts University, Bachelor of Arts
Massachusetts|English, French, Italian
Publications
N/A

Public Relations

3
docs.google.com
Whitepaper
The Power of Content Marketing to Connect & Engage

25 page summary of content marketing pieces that I planned, wrote and delivered for a single client (TimeTrade -- the #1 provider worldwide of solutions for online appointment scheduling). This document Includes hyperlinks to: *** eBooks *** Industry Briefs *** Case Studies *** Customer Success Stories ***Thought Leadership *** Executive and Customer Interviews *** White Papers *** Blog Posts *** Press Releases *** Copy for outbound sales emails *** Media Coverage, and more... Customers that I profiled include Barney’s NY, David’s Bridal, Nordstrom, Staples, UMB Bank and Regions Bank, Sprint, Harvard University, Quest Diagnostics and dozens more.

prweb.com
Press Release
Press Release: ZipperAgent - First AI-Powered, All-in-One Solution for Real Estate

Served as external PR consultant to ZipperAgent - who've introduced the real estate industry's first "All-in-One Lead Generation, Marketing, Customer and Transaction Management Solution." Researched, wrote, pitched this press release which included customer quotes, YouTube video, system solution diagrams, case studies, etc. Represented ZipperAgent at a top real estate conference and set up media briefings

July, 16 2018
prweb.com
Press Release
CrowdEngineering Names Wes O’Brien as New CEO

Worked as external VP Marketing & Communications for CrowdEngineering- the global company (Italy/USA/UK) that pioneered the use of expert crowdsourcing for tech support and customer service. In that role I wrote, distributed, pitched and secured coverage of press releases, bylines, etc.

January, 29 2013

Healthcare

1
healthcaresource.com
Whitepaper
Improving Employee Satisfaction in Healthcare through Effective Employee Engagement (White Paper)

This 12-page “Improving Employee Satisfaction in Healthcare” White Paper was targeted at HR departments in US hospitals to educate prospects on how highly satisfied medical employees can improve patient satisfaction. I planned, researched, and wrote the white paper incorporating survey data, customer quotes, and product marketing verbiage. Serving as principal external content marketing provider to HealthcareSource for 2+ years, this was one of a score of lead generation deliverables I created for– helping it to become #1 provider of talent management solutions for health care facilities.

Published Content

17
youtube.com
Social Video
YouTube videos - Customer Success Stories

Showcase of people and nonprofits who "Changed the world one t-shirt at a time." Served for three years as lead communications consultant to Booster.com (t-shirt fundraising division of $300M custom apparel vendor CustomInk). Booster let individuals, families and nonprofits raise awareness and funds, while boosting support through crowdfunding campaigns/sale of cause-branded t-shirts, other clothing.

June, 15 2016
retirementjobs.com
Website Copy
RetirementJobs: In the News

Founding member of the management team of the website Forbes dubbed “The go-to online job board for workers age 50-plus." As VP, Communications ex officio since 2006, I have secured massive coverage by top national media (e.g. MONEY, USA Today, CNN, US News & World Report and the WSJ), growing the customer base to 1.3M members. Helped company become AARP’s “exclusive online jobs” partner to provide jobs for its 38 million members. Showcased company’s “Age-Friendly Employer” customers (e.g. H&R Block, Starbucks, Staples, Wells Fargo) as workplaces for boomers. In 2020, there will be almost 120 million Americans above the age of 50. RetirementJobs.com and its sister companies (Mature Caregivers and Age Friendly Advisor) provide help and encouragement to this huge experienced population: from career coaching to jobs, and (according to The Boston Globe): “crowdsourced ideas and reviews on everything from housing to recreational activities.”

businesswire.com
Ad/Promotional Copy
Yale Whiffenpoofs Turn 100!

I was sole external member of the creative team that planned, promoted and executed the year-long celebration of the 100th anniversary of the Yale Whiffenpoofs (America's most famous a cappella singing group). Secured widespread broadcast, print and online media coverage

January, 27 2009
web.archive.org
Corporate Video
News Release: Kinset Announces First Technology for High Fidelity 3D Immersive Retail Stores

Member of the founding team of Kinset -- pioneering eCommerce developer whose platform let retailers build and run 3D stories that look like real world stores. See video POV animation of a Kinset-powered virtual mall at https://youtu.be/6qTaNYuHR3s

October, 22 2007
marketwired.com
Live Event
Press Release: Virtual Energy Forum Makes History as First Major Online-Only Conference and Exhibition on Energy Efficiency, Policy, Management, and Sustainability

As external marketing and PR consultant to PlatformQ (pioneering producer of online only events) planned, promoted and conducted the Virtual Energy Forum - world's first online-only conference and expo on energy efficiency, policy, management and sustainability. My activity: media outreach, event organization, sponsor solicitation, speaker liaison (with John Kerry, Newt Gingrich, other celebs), creation of supporting videos. Secured feature coverage by CNN, CNET, and other top media outlets.

June, 17 2008
healthmgttech.com
Article
The Science of Talent Selection (HR/Recruiting Best Practices )

Co-wrote and posted this byline article which was published by Health Management Technology on "The Science of Talent Selection" which described how new "scientific selection" technologies and best practices help healthcare facilities to identify, hire and retain first-rate employees.

web.archive.org
Website Copy
Company Website: CrowdEngineering (Crowdsourcing Customer Service)

Functioned as external VP Marketing & Communications for CrowdEngineering -- the global company (Italy/USA/UK) that pioneered crowdsourcing for tech support/customer service. My activity included: Company and Market Messaging, product positioning and marketing, website copy, design and infographics & corporate collateral.

December, 29 2011
ksr-video.imgix.net
Animation
Explainer Animation: Stop Cyber Spying, Snooping, and Stealing

Serving as VP of Marketing ex officio for SnoopWall (security vendor), contributed to creation and distribution of this humorous yet informative explainer animation to educate corporate and consumer prospects on the need to protect their mobile devices from cyber bad guys. Worked with animator and in-house team on concept, imaging, script, call-to-action.

PDF upload
Case Study
Case Study: Harvard Med School Unwired

Researched, wrote, published and distributed this case study on the deployment and use of secure wireless networks at the Harvard Medical School campus. This case study was one of ca. a score I wrote to promote customers using Bluesocket's "Secure Mobility" wireless networks ( Honeywell, KPMG, National Security Agency, Toyota, other security conscious global brands). See https://bit.ly/2DtBDHa

hrtechnologist.com
Article
Machine Learning: Revolutionizing How Employers Find and Hire the Best Talent

Served as external thought leadership consultant to Scout Exchange (enterprise HR vendor whose technology harnesses artificial intelligence and machine learning to drive a recruitment marketplace making it easy for employers to find top performing recruiters for hard-to-fill positions). I researched and wrote this article, later published under the byline of ScoutExchange CEO).

November, 30 2017
drive.google.com
Buyers Guide
Wireless Sensor Network Buyers Guide

Downloadable as a PDF from the Sensicast.com website, this "Wireless Sensor Network Buyer's Guide" was the principal lead gen deliverable for two years. I co-wrote the copy, directed external tech writer and graphic designer.

bit.ly
Article
Monitoring Compressed Air and Energy Management

Byline article I wrote for Compressed Air Best Practices Magazine on use of wireless sensors for energy monitoring and managing in industrial and manufacturing facilities

drive.google.com
Illustration
Digital Vincent's Room (Videography Magazine cover artwork)

While running comms for Media 100 (#2 vendor in the digital media industry, after Avid Technology), I pitched the editor of Videography Magazine (leading industry media outlet for professional video makers) to create a fun, high concept image for the cover off a special issue titled "The Age of Video." I sought/found/hired/directed an artist who created this image which conveyed the hypothetical scenario that if Vincent Van Gough were alive today, he'd be a successful digital media artist/animator vs. a starving painter.

docs.google.com
Article
Huffington Post: "The Year of Counterveillance"

Ghostwrote and placed an article published in The Huffington Post (under the byline of a top cybersecurity expert) on the concept of 'Counterveillance' as a new category and imperative for security (to prevent n'er-do-wells from infiltrating consumer and businesses' devices, stealing identities, funds, and worse. Views/downloads of this article led to very strong site traffic, inquiries, etc.

drive.google.com
Infographic
10 TIps to Keep Out CyberSnoops (SnoopWall Infographic)

One of a dozen infographics I collaborated on (with artist, inbound marketing, website team) for SnoopWall -- provider of software to protect mobile devices and laptops for businesses, government and home owners.

drive.google.com
Buyers Guide
Building A Business Case For Online Appointment Scheduling

Researched, planned, wrote and published a comprehensive and popular lead gen deliverable used by client TimeTrade to provide a soup-to-nuts Business Case for an enterprise to deploy the company's SaaS software solution including ROI, timeline, features, etc.

bit.ly
Landing Page
The Power of Content Marketing to Connect & Engage

25 page summary of content marketing pieces that I planned, wrote and delivered for a single client (TimeTrade -- the #1 provider worldwide of solutions for online appointment scheduling). This document Includes hyperlinks to: eBooks Industry Briefs Case Studies Customer Success Stories Thought Leadership Interviews White Papers Blog Posts Press Releases Copy for outbound sales emails Media Coverage, and more...

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