Paul Dughi

Content Strategist, Copy Editor, Editor, Ghostwriter, Writer

Emmy award winning writer, MBA, Certified expert in Advertising, Marketing, Digital, IT, Security, Privacy, and Business

I've written literally thousands of articles for major news organizations. I write clear, crisp, factually-accurate copy in an authoritative voice. Expert level at SEO and Keywords, Google AdWords certified.

Recognized as a media influencer by the Local Media Association and as a digital thought leader by Broadcasting & Cable magazine, I have 30 years of management experience in the TV, news, advertising and digital industries.

I am expert level at SEO and keywords, and hold certifications from Google, Moz, Facebook, Local Marketing Association, and the Interactive Advertising Bureau.

In addition, I have a MBA in Business Administration and I have never missed a deadline in my entire career.

Here are some recent comments from happy clients:

“Exceeded my expectations!
“Those stats are fantastic”
“Good and Good!”
“Great pillar post”
“You are amazing”
“You absolutely killed it on this one!”
“Many thanks for the fast work”
“Consider yourself my new writer”
“Sending more your way, top notch work”
“insightful, eloquent”
"Beautifully written. Love the graphics you created!"
Content Types
Blog Post, Ad/Promotional Copy, Commercial, Ebook, Press Release, Social Copy, Website Copy, Article, Whitepaper, Presentation
More Information
Northern Illinois University, BA - Journalism
California Coast University, MBA - Business Administration
Owens Cross Roads, AL, USA|English

Advertising & Marketing

Blog Post
Choosing a Pay Per Click Marketing Agency
December 14th, 2019
Blog Post
App Development is Evolving at a Rapid Pace
October 23rd, 2019
Why Machine Learning is Critical in Programmatic Advertising
May 5th, 2018
Blog Post
10 Steps to Creating Effective Social Media Advertising Campaigns
October 31st, 2017
Whitepaper: Accelerating Candidate Verification with Blockchain
June 18th, 2019
The Value of Emotional Marketing
March 4th, 2019
Five of the Biggest Cause Marketing Fails
August 21st, 2018
7 Ways to Improve Your B2B Email Marketing Campaigns
November 23rd, 2019
Blog Post
Responding to Reviews Can Increase Your Conversion Rates
May 3rd, 2018
Blog Post
With the Rise of Ad Blockers and Privacy Concerns, Can We Reverse “Ad Avoidance?”
March 26th, 2018
Five of the Biggest Cause Marketing Fails
December 18th, 2017
Online Brand Search Spikes Within Seconds of TV Ads Airing
November 9th, 2018
Insider Secrets of the Google 3-Pack
January 17th, 2018
Emotional Brands and Neuroscience Marketing
May 8th, 2018
Blog Post
Machine Learning is Critical in Programmatic Advertising
May 28th, 2018
Blog Post
B2B Content Marketing: Why it Works
January 19th, 2018
8 Ways to Build a Personal Brand
March 19th, 2018
The AdWords Illusion: Forget the sales funnel
May 31st, 2018
Blog Post
Online Reviews Really Matter in Business
January 23rd, 2018
Blog Post
Cross-Device Targeting and Attribution Can Improve Your Advertising ROI
July 20th, 2018
Do you still need to worry about Google PageRank in 2018?
November 10th, 2018
How to Use Branded Coupons to Reach Upscale Shoppers
November 15th, 2018
Blog Post
Optimizing Ad Performance: Measuring ROI for Digital Campaigns
December 31st, 2018
Blog Post
5 Ways of Marketing Your Small Business Effectively
August 13th, 2018
Blog Post
Long-form Content Results in 56% More Social Shares
February 27th, 2019
Blog Post
AI is changing the way we interact with brands
February 25th, 2019
Blog Post
Facebook Will Eliminate Ad Targeting Options to Settle Lawsuits
March 20th, 2019
Blog Post
Contextual Marketing is More Memorable
February 26th, 2019
Blog Post
Study: 18% of all online ad traffic is fraudulent
March 7th, 2019
10 Things to Check When Choosing a Digital Marketing Agency
March 1st, 2019
Why More Brands Are Leaning Liberal When They Take a Stand on Political or Social Issues
September 20th, 2018
Why TV + Digital is a Powerful Combination – Marketing And Growth Hacking
August 29th, 2018
Blog Post
Amid growing advertiser complaints, Facebook agrees to third-party measurement
February 12th, 2017
Blog Post
Is your business doing Content Marketing? If not, read this RIGHT NOW
August 20th, 2017
When Personalized Advertising Crosses the Line to Creepy
February 25th, 2018
Blog Post
Google ad changes hurt organic search – Marketing And Growth Hacking
January 24th, 2017
Blog Post
Study: Half the Business Listing Online Contain Inaccurate Information
April 23rd, 2019
How to Create Bonus Entries on Your Woobox Contests & Campaigns
July 18th, 2018
Blog Post
Boycotts Up: Where You Advertise Matters More Than Ever
July 18th, 2018
Blog Post
Location-Based Targeting and Geo-Reporting Key to Efficient Programmatic Ad Buys
August 3rd, 2018
Blog Post
Restaurants Are Spending Significantly More on Digital Ads
May 21st, 2019
Blog Post
Marketers #1 Goal in 2019? Get That Email Address
August 22nd, 2019
Blog Post
Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
August 16th, 2019
Blog Post
Content Omnivores: Video Consumer Want It All
September 27th, 2019
Blog Post
When Can I Measure the ROI of My B2B Campaigns?
October 29th, 2019
Blog Post
Creating Effective Video Marketing for B2B Buyers
October 23rd, 2019
The Do’s and Don’ts of Effective Content Marketing
October 22nd, 2019
Blog Post
The Rise of Artificial Intelligence in Marketing
October 21st, 2019
Blog Post
My Top 10+ Tools for Online Content Writing
August 9th, 2019
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