Paul Sandberg

Copywriter, Editor, Writer

Senior copywriter with two decades' experience and a passion for great work.

I started my career as a newspaper reporter, evolved — some would say devolved — into humor writing for Hallmark Cards, then somehow found my way to copywriting. I’ve been plying this trade since 2000, the first seven years at a marketing agency and since then as a freelancer. It's gone swimmingly.

Among my clients past and present: SAP, Johnson & Johnson, Google, Amgen, Quest Diagnostics, Harvard University, Boston Scientific, Medtronic and many others.

I have a crisp, unadorned style that you don't often see in healthcare and technology marketing, where the writing is usually gunked up with lots of jargon and needless complexity. I also do a great job adapting difficult material for a lay audience.

I'm fun, irreverent, easy to work with and hard to rattle. I have thick skin and — rare for us creative types — I've never been called a prima donna. At least not to my face.

Please check out the writing samples posted both here and on my site (www.paulsandberg.com). If you like what you see, I hope you'll get in touch.
Categories
Content Types
Article, Blog Post, Ebook, Social Copy, Website Copy, Case Study, Press Release, Ad/Promotional Copy, Direct Mail, Infographic Copy, Email Newsletter, Commercial, Narrative Video, Landing Page
More Information
University of Wisconsin (Madison), B.A. (journalism)
Alameda, CA, USA|English
Publications
N/A

Published Content

14
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Paul Sandberg resume
March 12th, 2019
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Ad/Promotional Copy
Otsuka (corporate ad)

Ad promoting clinical research in Crohn's prevention and treatment.

October 25th, 2018
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Landing Page
MFA Accounting (webpage)

Webpage of job openings for large accounting firm.

October 18th, 2018
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Ad/Promotional Copy
Johnson & Johnson (device ad)

Ad for carotid stent.

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Blog Post
Mivera (blog post)

Blog post for medical tourism facilitator.

January 4th, 2019
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Cosmopolitan Magazine (article)

Nonfiction article for women's magazine.

October 22nd, 2014
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Direct Mail
SAP (emails)

Assorted emails to clients, prospects and developers.

August 24th, 2018
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Ad/Promotional Copy
Cologuard (office posters)

Posters for physician's office promoting noninvasive colon cancer screening.

March 2nd, 2018
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Direct Mail
SAP (direct mail)

Promotional mailer for cloud ERP solution.

February 12th, 2018
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Ad/Promotional Copy
Biotronik (corporate ads)

Ads highlighting performance of defibrillation device.

September 15th, 2016
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Ad/Promotional Copy
Massachusetts General Hospital (brochure)

Brochure promoting the executive physical program at Massachusetts General Hospital.

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Ad/Promotional Copy
Harvard/MIT (student recruitment ad)

Recruitment ad for graduate program in biomedical entrepreneurship.

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Article
Cosmopolitan Magazine (article)

Nonfiction article for women's magazine.

December 28th, 2014
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Ad/Promotional Copy
HOYA Vision (patient brochure)

Patient brochure for eyewear.

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