Paula Andruss

Telling compelling stories about what businesses, brands and people do best.

A prolific writer specializing in business, personal finance, parenting and lifestyle issues, I bring my journalistic experience and copywriting expertise to a variety of content, from feature articles and web copy to case studies, ghostwriting, blog posts and social media. My articles have appeared in magazines ranging from Entrepreneur and USA Today to Woman’s Day, Parents, Crain’s Chicago Business and more. I also provide copywriting services for businesses including Procter & Gamble, Kroger, Kellogg's and U.S. Bank, creating strategic content that engages audiences in each client’s distinctive brand voice.
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Publications

Published Content

17
Evolving a Brand for the Changing Face of Luxury
lpk.comArticle
Evolving a Brand for the Changing Face of Luxury
August, 8 2016
A Fresh Brand Gets a Refresh of Its Own
lpk.comArticle
A Fresh Brand Gets a Refresh of Its Own
July, 26 2016
Bring the outdoors in and reap health, design benefits
usatoday.comArticle
Bring the outdoors in and reap health, design benefits
May, 16 2016
5 Ways to Know If Your Business Idea Is Brilliant or a Bust
entrepreneur.comArticle
5 Ways to Know If Your Business Idea Is Brilliant or a Bust
April, 22 2015
8 Successful Companies Didn't Start That Way (Infographic)
entrepreneur.comArticle
8 Successful Companies Didn't Start That Way (Infographic)
December, 9 2013
The Secrets of 7 Successful Brands
entrepreneur.comArticle
The Secrets of 7 Successful Brands
April, 29 2013
Secrets of the 10 Most-Trusted Brands
entrepreneur.comArticle
Secrets of the 10 Most-Trusted Brands
March, 20 2012
Simple Steps to Healthier Family Eating
comfortsforbaby.comArticle
Simple Steps to Healthier Family Eating
Stay in Touch with Far-Away Relatives
comfortsforbaby.comArticle
Stay in Touch with Far-Away Relatives
Work-Study Program for College-Bound Students
collegeview.comArticle
Work-Study Program for College-Bound Students
College Financial Aid and Grant Information
collegeview.comArticle
College Financial Aid and Grant Information
Kids, Boxes, Joy
parenting.comArticle
Kids, Boxes, Joy
Pay by Phone
foodfanatics.usfoods.comArticle
Pay by Phone
Is Your POS System Secure?
foodfanatics.comArticle
Is Your POS System Secure?
PR Machine: Dealing with Online Deals
foodfanatics.usfoods.comArticle
PR Machine: Dealing with Online Deals
Shop Healthy on a Budget
comfortsforbaby.comArticle
Shop Healthy on a Budget
The Best Schedule for Your Baby
parents.comArticle
The Best Schedule for Your Baby
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