Marketing professional, strategic business thinker, market research expertise
Peggy Morrow, President of Insight Consulting Services, has an extensive business background encompassing strategic planning, product marketing, marketing communications, project management, process re-engineering, market research, information systems, and internal auditing. She helps clients find the “sweet spot” in their market where they can sell more products and services, develops business and marketing plans for companies seeking financing or a blueprint for operations, and designs marketing communications materials that generate business leads.
Peggy was a founder and Marketing Director of a network performance software start-up and performed virtually every Marketing function needed to launch and promote the company, from developing the market positioning strategy to marketing communications to product marketing to sales lead generation to competitive analysis.
While a consultant for three firms, larger consulting projects included leading the executive team of a $150 million software company through the strategic planning process; developing a strategic assessment and executive presentation for the government vertical market for a $4.6 billion unit of a major telecom; performing marketing, financial, and product competitive analysis for a German software company which resulted in expansion to the U.S., and creating a direct sales force compensation plan for a $450 million sector of a British telecom.
In two successive positions as Director of Marketing for a major telecom, Peggy developed and ensured the execution of comprehensive business strategies for multi-billion dollar wholesale revenue streams. She created and led numerous interactive strategy communication workshops focused on building business acumen and increasing management effectiveness. In other positions, Peggy directed a process improvement team, led technical internal auditor teams, served as a database administrator, and programmed inventory and budgeting application programs.
Peggy is a member of the Schaumburg Business Association (SBA) and the Biz2Biz Networking Group. She has served as President of the Biz2Biz Networking Group (seven years); President of the Board of Directors for the Prairie Center Arts Foundation in Schaumburg (three years); Board Member, Ambassador, and Marketing Chair of the Greater O’Hare Association of Industry and Commerce (GOA); Chair of the Board of Directors and 2005 Member of the Year of the Northwest Suburban Alliance for Commerce and Industry (NSACI); and President of the Paperweight Collectors Association of Illinois.
Peggy is currently on the Board of Directors and Treasurer of a women’s organization and serves on the Board of Directors and newsletter editor for a genealogical society.
Peggy has both a M.B.A. and a B.S. in Computer Science from Northern Illinois University.