Petra Loho

Copywriter, Ghostwriter, Photographer, Writer, Content Strategist

Corporate Marketing Professional turned Freelance Writer & Photographer with a knack for the written word

I am a generalist and work across a range of disciplines, including feature and copy writing, travel and business journalism, offering photography services as well. Being a Certified Digital Marketing Professional and holding a Masters both in Marketing Management and Journalism, I am well versed in writing for traditional and digital channels, using SEO best practices and applying researched keywords.

Award-winning publishers and magazines like Fodor’s Travel, Viator/Tripadvisor, Metropolis Magazine, Architectural Record, South China Morning Post, Hong Kong Free Press, and specialist trade publications commissioned and published my work as a freelance journalist and photographer.

I look forward to adding value to your company or project through my creative talents which are delivered on time, all the time.
Content Types
Article, Blog Post, Whitepaper, Interview, Case Study, Press Release, Email Newsletter, Presentation, General Photo, Candid Photography, Commercial
More Information
The University of Hong Kong, Masters of Journalism
Macquarie Graduate School of Management, Masters in Management, Marketing Management
Vienna, Austria|German, English


Ad/Promotional Copy
Morning Studio has crossed over into cookery with SCMP Cooking
December 5th, 2019
Email Newsletter
How Swire Properties’ Tong Chong Street food market has become a weekday hit

An e-mail newsletter piece about a Hong Kong street market.

November 18th, 2019
Email Newsletter
What makes Generation Z tick? Morning Studio’s MasterClass reveals the answers – and implications for brands

An e-mail newsletter reflecting on how to market to Gen Z.

September 30th, 2019
PDF upload
Email Newsletter
Paper Globe - Sappi Trading Client Magazine

This client magazine is distributed worldwide in over 70 countries both in English, Spanish and Portuguese.

December 1st, 2018
PDF upload
Email Newsletter
Paper Globe - Sappi Trading Client Magazine

This client magazine is distributed worldwide in over 70 countries both in English, Spanish and Portuguese.

July 1st, 2018
Women on corporate boards: Rise to the occasion, Hong Kong!

Op-Ed in Hong Kong Free Press. Run by journalists and backed by readers, Hong Kong Free Press is a non-profit, English-language news source seeking to unite critical voices on local and national affairs.

June 3rd, 2017
Corporate Health & Wellness in Hong Kong - A Road Yet To Be Travelled
May 23rd, 2019
Press Release
Zenlinks Ltd will launch and distribute the PRISM Model of Human Behaviour, developed by the Center of Applied Neuroscience, and its suite of instruments in Asia Pacific in March 2011
February 15th, 2011
Press Release
Hong Kong Firm Launches Environmental Management System Solution

Press Release for Turnkey Group, a professional services company in the logistics and supply chain industry.

September 3rd, 2009
PDF upload
Case Study
Standard Chartered Case Study

Case study for client Growing Edge, a business consulting firm.


This is one of the few places in the world to see gorillas in the wild

A feature article about Rwanda, a small East African country and a champion of conservation-based tourism.

January 22nd, 2020
3 eco-friendly hotels that uphold the green movement
December 11th, 2019
Hotel Spotlight: Mindful Living

A FOB piece about a luxury villa resort in Lombok, Indonesia for Silkwinds Magazine, the inflight magazine of SilkAir, a Singapore Airlines company.

December 2nd, 2019
The Best Luxury Hotels in Vienna

The article provides an overview of great luxury hotels in Vienna.
Bhutan Culture Unmasked—One Dance After the Other
March 30th, 2019
Blog Post
Five of the most luxurious hotels in the world
March 15th, 2019
Blog Post
Discover seven great Hong Kong airport lounges
March 7th, 2019
Blog Post
The most romantic hotels around the world
February 13th, 2019
Blog Post
The most expensive hotel rooms in the world
February 18th, 2019

Architecture & Design

Von Virtualität zu Realität

Feature article about award-winning Hong Kong-based architecture and design firm ALT-254 using virtual reality in their practice. Article was published in the October edition of the More Than Design magazine.

November 20th, 2019
Darling Point

Feature story about the renovation of a Victorian house in Darling Point, Sydney by architect Jeremy Bull and his team at Alexander & Co. Published in the October 2019 edition of the Austrian design magazine More Than Design.

November 20th, 2019
Inside a Montessori-friendly family home in Hong Kong that does not cramp the parents’ style

A feature article introducing how Montessori principles impacted the interior design of a family home in Hong Kong.

September 3rd, 2019
Telling the Forgotten Histories of Bauhaus Women

The article reflects on the challenges women artists studying at the Bauhaus were facing.

August 22nd, 2019
Minimalist photographer’s unexpected images of Hong Kong inspired by the late Michael Wolf

Feature article about American photographer Jon Setter.

July 12th, 2019
Moshe Safdie’s Jewel Changi Airport in Singapore Opens to the Public
April 17th, 2019
Hong Kong’s New Rail Station Aims to Become a Vibrant Public Space
March 7th, 2019


Corporate Video

Image video for the German Swiss International School in Hong Kong.

November 30th, 2016
PDF upload
Ad/Promotional Copy
Course Brochure

Brochure advertising the Vocational Graduate Diploma of Ontological Coaching.
GSIS STEAM: Building and programming robots with Lego Mindstorm 29 May 2018 ECAs, Secondary | GSIS on Film

STEAM: Building and programming robots with Lego Mindstorm - a video introducing this extracurricular activity

May 28th, 2018
“Stand Out!” – Episode 1 – Boston University 9 October 2018 Secondary, University Counselling Office | GSIS on Film

Video series "Stand Out!" for the German Swiss International School in Hong Kong. The series aimed to aid students in the process of choosing and applying to different tertiary institutions, set out to answer the most commonly asked questions and to give tips on how they can stand out in their application.

October 8th, 2018

Published Content

News Video
Video: Our Farm, Their Land – The fight for Mapopo Community Farm
May 8th, 2016
Candid Photography
On The Wall: Young Lenses

Photography exhibition at the Foreign Correspondent Club in Hong Kong.

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