30+ years B2B and B2C marketing and content development experience. Expert at developing compelling campaigns driven by subject matter expertise. Experience in multiple consumer niches.
Strategist, editor and writer for technical content programs, campaigns engaging senior and C-Suite execs, board members in financial and professional services space. Deep market research and SEO skills. Experience with topics related to corporate governance, accounting and auditing, corporate and personal taxation (income, sales and use, property), internal audit, risk management, cyber security, IT consulting, digital transformation, international trade and market entry.
Consumer markets experience includes the following sectors: consumer electronics, automotive aftermarket, kitchen and housewares, gift ware, musical instruments, gardening, fitness and outdoor recreation.
Article, Blog Post, Whitepaper, Social Copy, Website Copy, Product Description, Case Study, Buyers Guide, Ad/Promotional Copy, Direct Mail, Infographic Copy, Email Newsletter, Guide, Presentation, Landing Page, Checklist, Ebook, Interview, Press Release, Infographic, Live Event, Explainer Video, Commercial, General Video
University of South Carolina, Masters of International Business
Georgia State University, Bachelors of Business Administration