Phoebe Meeton

Content Strategist, Copy Editor, Copywriter, Editor, Ghostwriter, Writer

Personable Content Writing | Criminal Law and Justice

Having well-written website copy and a solid content strategy for your law firm is non-negotiable, especially if you're catering to a local audience or competing in a crowded market.

You need to have an online presence to be found by new clients, and the content you publish needs to be relevant and accessible to your prospects.

Otherwise it's just a waste of everyone's time.

"It was great working with Phoebe - she is fast and extremely attentive to detail. I look forward to working with her in the future."

I help criminal law firms make their content marketing and copywriting work for them.

Less time finding and educating prospects = more time helping clients and winning cases.

I specialize in crafting content that:

+ Is research-driven. Topics and formats are not chosen at random, but instead targeted and relevant to your clients.

+ Is (subtly) optimized for the web. Content naturally incorporates keywords, and pages are optimized for Google.

+ Encourages prospects to reach out to your firm. Content uses calls to action to drive readers to pick up the phone or send you an email.

+ Is proofread, formatted and ready to publish. This means you spend less time checking for errors and tinkering with Wordprss.

+ Is useful to your readers. By answering common questions and publishing informative articles, you spend less time educating potential clients on the basics.

+ Showcases your firm's success and amplifies your credibility showing prospects that you know what you're talking about, you build trust and connection without lifting a finger.

I can help you write About the firm, describe the Law Services you offer, and create articles that are useful to your prospects and build your authority (both on- and off-line).

I can also help you develop a content strategy for your firm, so your marketing efforts work like a well-oiled machine.

Sound like something you might need help with? Get in touch today and let me know what you're struggling with.

Everyone should have access to easy-to-grasp information about the legal system, and everyone deserves to be represented by attornies who spend their time practicing law (not writing blog posts).

Fun facts:
- The content I had to read, draft and edit when I worked in a law firm was so dull I could cry!
- The seven years I spent as an editor and proofreader honed my eagle eye for errors.
- When it was time for me to choose a degree, I was torn between Criminology and Medicine. Making a lasting difference in the criminal justice system ultimately won out.
- I co-majored in Psychology at university, and am fascinated by why people do what they do and how that knowledge can impact marketing and persuasion.

Don't hesitate to reach out with any questions you may have.
Categories
Content Types
Article, Ebook, Website Copy, Blog Post, Interview, Case Study, Infographic Copy, Email Newsletter, Guide, Landing Page
More Information
Royal Melbourne Institute of Technology, Bachelor of Criminology and Psychology
Melbourne VIC, Australia|English
Publications
N/A

Portfolio

5
link.medium.com
Blog Post
Interlock Devices (Melbourne): 13 Important Things You Need to Know

An educational blog post written for a criminal law firm client. It was written for a Melbourne-based audience who are looking for information about losing their licenses due to drink-driving and their rights, responsibilities and reasons why they might want to get legal advice. The article was optimized for search engines, and designed to be a short guide to Victorian (Aus) laws regarding ignition interlock devices, building trust between the client and the end reader.

February 13th, 2019
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Article
5 Stages to Beautiful CGI Animated Films

A technical article about the use of CGI in animated films, written for an architectural design firm.

docs.google.com
Article
Belle Gunness: Arsonist, Serial Murderer and Insurance Fraudster

A short non-fiction article about Belle Gunness, a Norwegian-American serial killer who was active between 1884 and 1908.

docs.google.com
Website Copy
West Family Law Group bio

A short company bio written to summarize a divorce lawyer's legal practice. The copy is keyword optimized and designed to incorporate the main selling points of the firm.

docs.google.com
Article
How to Choose (and Use) the Best Keywords for Your Law Firm

An educational blog post about keyword optimization. The article was written for lawyers interested in maximizing the online presence for their firm. True to form, the article has been optimized for search engines (while not ignoring the importance of human readability), thoroughly edited and includes links to outbound content.

© ClearVoice, Inc.