Almost all industries have one thing in common: Successful content publication and distribution has a business purpose.
If your primary income stream is based on ad revenue, you need traffic, likes, shares, etc.
But if your revenue comes from selling a product or service, social metrics won’t pay the bills — only conversions will do that. Anything else just takes up space.
That’s what I bring to the table: Almost three decades of writing experience backed by a thorough understanding of business. I look at things from the customers' perspective and ask the questions that your inside experts might assume customers already know (Hint: A lot of times they don't, especially if you're in tech.) Matching your customers' knowledge level with your business goals is what makes the magic.
WANT TO GET TO KNOW ME BETTER? Spending some time on my blog (www.pattipodnar.com/blog) is a great way to learn more about my approach to content marketing, writing, and consulting.
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