Expert Copywriter with 7+ Years Experience Driving Traffic and Engagement with Deeply Researched Content
With over 7 years of experience, Rachael is an expert in crafting sharp copy that drives traffic and engagement. She specializes in finance and B2B content but also enjoys writing about travel and politics. So whether you need a blog, article, whitepaper, eBook, or email newsletter, she has you covered!
Some of the strengths that she brings to the projects she works on include:
+ A strong professional background in digital marketing including certifications in inbound marketing, social media, and google analytics as well as in-depth knowledge of SEO best practices, content management systems, and email marketing.
+ A keen eye for detail and the ability to polish a piece of content according to any style guide (especially the AP style guide but she can also learn an in-house style guide quickly).
+ Strong research muscles (including image/video searches, online research, archival/database research, social media research, etc.) thanks to both her copywriting background and newsroom experience.
+ Experience with essential tools like G Suite, Microsoft Office, Slack, etc.
Guide, Ebook, Product Description, Interview, Whitepaper, Blog Post, Email Newsletter
University of California, Riverside, Bachelor of Arts