Wordsmith helping businesses tap into the marketing magic with remarkable and infotaining content that actually drives sales.
► A passionate, adaptable and experiment-driven HubSpot certified and classroom trained (at HubSpot Singapore office) inbound & content writer/marketer, empowered with good management, interpersonal and organisational skills and a career spanning over 13 years now.
► Carry a comprehensive writing experience across B2B and B2C marketing space.
► Have a hands-on experience in implementing the inbound marketing methodology through relevant and helpful content to generate lower cost leads and drive revenue.
► Possess an excellent track record in delivering under pressure (no slip-ups, just results) both as an individual contributor and in a team set up, and yielding return-on-marketing-investment.
► A proud owner of a stellar academic history coupled with multiple professional marketing certifications - HubSpot, Brainbench, eMarketing Institute and ExpertRating to name a few.
► Corporate Social Selling trainer with good knowledge of social selling tips, tools, and hacks.
► I'm a half marketer, half publisher.
► And, I'm never done learning, iterating, and rethinking.
Content writing | Content Strategist | Email Marketing | Inbound Strategy & Consulting | Marketing Funnel Optimization | Inbound Lead Generation | Marketing and Sales Alignment | Product Marketing | SEO (Familiarity) | B2B Blogging | Lead Qualification | Paid Search and Advertising | Social Media Marketing | Analytics & Reporting | Leadership | Project Management | Creative problem-solving | Adaptability | HubSpot | LinkedIn paid advertising | Salesforce
Article, Blog Post, Whitepaper, Ebook, Social Copy, Website Copy, Case Study, Buyers Guide, Press Release, Direct Mail, Infographic Copy, Email Newsletter, Live Event, Explainer Video, Landing Page, Checklist
University of Lucknow, Master's Degree
5G: The Catalyst to Redefine Telecom Industry
Best CRM Software Secrets Revealed.
Book Review: Inbound Organization – How to Build and Strengthen Your Company’s Future using Inbound Principles
Inbound Marketing for SaaS: A Perfect Mutual Fit
How a BOT can Help You Turbo Charge Your Key Account Management Strategy?
The Differences Between Outbound Marketing and Inbound Marketing: In a Nutshell
approach to marketing.
Top 3 Personalization Strategies for Non-Retail Applications