An avid promoter and enthusiast for ‘digital transformation’ and excited to see them driving synergies globally, he is focusing on impactful marketing programs for IT, Mobility, Analytics, Enterprise Support and digital literacy. Rajan is honed with successfully driving integrated product and solution marketing campaigns, sales enablement initiatives, market intelligence, industry marketing, program management, and marketing communications projects for mid-size and large corporations. He is apt at devising target-oriented marketing programs to expand outreach and target audience base, and R&D for industries, market, and competition. Embracing new-age marketing methodologies, tools, applications and processes empowers him to adopt digital media strategies to excel in his initiatives. Accomplishments include successful marketing engagements, communications projects, branding and product consulting assignments through strategic planning, interactive creative and content development, database / direct marketing, digital and social marketing, and visual merchandising. Successfully executed marketing campaigns employing effective digital media strategies, data-driven approaches and analytics.
Article, Blog Post, Whitepaper, Website Copy, Product Description, Case Study, Buyers Guide, Ad/Promotional Copy, Email Newsletter, Guide, Presentation, Script